Easy Mobile - Making Your Application Easier To Use - Gravity Switch

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Overview of mobile usability and an exploration of traits of successful apps you can use for your mobile apps.

Overview of mobile usability and an exploration of traits of successful apps you can use for your mobile apps.

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Transcript

  • 1. Easy MobileMaking Your Application Easier to Use jason@gravityswitch.com #jasonNmark gravity switch Nice people. Award-winning process. Websites done right.
  • 2. What You’ll Learn Today ‣ Overview of Mobile Usability ‣ Traits of Successful Apps ‣ Tips ‣ Your Applications gravity switch Nice people. Award-winning process. Websites done right.
  • 3. Jason@gravityswitch.com Web / iPhone / iPad Technology serves business Educator Author gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 4. I Like Tricky Problems gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 5. A Little About You gravity switch gravity switch gravity switch NiceNice NiceAward-winning process. process. Websites done right. people. people. Award-winning Websites done right. people. Award-winning process. Websites done right.
  • 6. Why You’re Here Existing App New App gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 7. Type of App Games Utilities Productivity Music/Photo/Video Other gravity switch Nice people. Award-winning process. Websites done right.
  • 8. App Pricing Free! $0.00 $ $.99 - $2.99 $$ $3.99 - $9.99 $$$ $9.99+ ? Other (internal app) gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 9. Company Size Lone Gunslinger 2-10 employees/partners 11-100 employees 100+ employee company gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 10. iPhone vs. iPad gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 11. Android & Others Apple only shop Getting into Android too We do both Anything else? HTML5? gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 12. What You’re Best At Programming Designing Usability Other gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 13. Your Usability Experience Want to Learn More Some Experience Done Successful Software Testing Measured Results gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
  • 14. Mobile Usability Easy t o use. Business Needs User Brand Needs gravity switch Nice people. Award-winning process. Websites done right.
  • 15. 4 Requirements of Success You won have t hit a com the majo merc rity ially until viabl you e pro duct tart it. ! Geeks s NASA mmers, (Progra , etc.) en gineers ³ Technology · Design » Usability ¿ Business The Building Blocks of Technology gravity switch Nice people. Award-winning process. Websites done right.
  • 16. How is Mobile Usability Different? gravity switch Nice people. Award-winning process. Websites done right.
  • 17. How is Mobile Usability Different? Small gravity switch Nice people. Award-winning process. Websites done right.
  • 18. How is Mobile Usability Different? Small Portable gravity switch Nice people. Award-winning process. Websites done right.
  • 19. How is Mobile Usability Different? Small Portable Personal gravity switch Nice people. Award-winning process. Websites done right.
  • 20. How is Mobile Usability Different? Small Portable Personal Bandwidth Matters gravity switch Nice people. Award-winning process. Websites done right.
  • 21. How is Mobile Usability Different? Small Portable Personal Bandwidth Matters Interrupted gravity switch Nice people. Award-winning process. Websites done right.
  • 22. How is Mobile Usability Different? Small Portable Personal Bandwidth Matters Interrupted Typing Sucks gravity switch Nice people. Award-winning process. Websites done right.
  • 23. Traits of Successful Apps gravity switch Nice people. Award-winning process. Websites done right.
  • 24. Top Apps gravity switch Nice people. Award-winning process. Websites done right.
  • 25. Top Apps 94% are useful because they’re mobile gravity switch Nice people. Award-winning process. Websites done right.
  • 26. Top Apps 94% are useful because they’re mobile 56% use touch meaningfully gravity switch Nice people. Award-winning process. Websites done right.
  • 27. Top Apps gravity switch Nice people. Award-winning process. Websites done right.
  • 28. Top Apps 3% use video gravity switch Nice people. Award-winning process. Websites done right.
  • 29. Top Apps 3% use video 3% use the camera meaningfully gravity switch Nice people. Award-winning process. Websites done right.
  • 30. Top Apps 3% use video 3% use the camera meaningfully 4% use tilt meaningfully gravity switch Nice people. Award-winning process. Websites done right.
  • 31. Top Apps 3% use video 3% use the camera meaningfully 4% use tilt meaningfully 11% use GPS gravity switch Nice people. Award-winning process. Websites done right.
  • 32. Top Apps 3% use video 3% use the camera meaningfully 4% use tilt meaningfully 11% use GPS 15% are multiplayer gravity switch Nice people. Award-winning process. Websites done right.
  • 33. Top Apps 3% use video 3% use the camera meaningfully 4% use tilt meaningfully 11% use GPS 15% are multiplayer 4% use two of these features gravity switch Nice people. Award-winning process. Websites done right.
  • 34. Top Apps 3% use video 3% use the camera meaningfully 4% use tilt meaningfully 11% use GPS 15% are multiplayer 4% use two of these features 0% use three or more gravity switch Nice people. Award-winning process. Websites done right.
  • 35. What Don’t You Do? The most successful companies have a list of things they DON’T do. gravity switch Nice people. Award-winning process. Websites done right.
  • 36. The First Rule of Usability More Features = Harder To Use gravity switch Nice people. Award-winning process. Websites done right.
  • 37. Apps That Get It Interrupted (2 mins) No Internet Needed Uses Touch gravity switch Nice people. Award-winning process. Websites done right.
  • 38. Apps That Get It In 2008, Pandora built an iPhone app that let people stream music. Almost immediately, 35,000 new users a day joined Pandora from their cellphones, doubling the number of daily signups. gravity switch Nice people. Award-winning process. Websites done right.
  • 39. Apps That Get It Personal On the Road Avoids Typing Works When AT&T Fails gravity switch Nice people. Award-winning process. Websites done right.
  • 40. How Focused Are You? ‣ Is your App useful BECAUSE it’s mobile? ‣ Does it use touch to enhance the experience? ‣ How many of the following does it use: - Camera - Video - Tilt - GPS - Multiplayer gravity switch Nice people. Award-winning process. Websites done right.
  • 41. Once you’re Focused... gravity switch Nice people. Award-winning process. Websites done right.
  • 42. It’s Time to Steal Plagiarism is the Ultimate Form of Flattery. - Picasso gravity switch Nice people. Award-winning process. Websites done right.
  • 43. Navigation gravity switch Nice people. Award-winning process. Websites done right.
  • 44. Standard Icons gravity switch Nice people. Award-winning process. Websites done right.
  • 45. Standard Icons Vag ue gravity switch Nice people. Award-winning process. Websites done right.
  • 46. gravity switchNice people. Award-winning process. Websites done right.
  • 47. bledUnla gravity switch Nice people. Award-winning process. Websites done right.
  • 48. bledUnla gravity switch Nice people. Award-winning process. Websites done right.
  • 49. Position? bledUnla gravity switch Nice people. Award-winning process. Websites done right.
  • 50. Bottom Nav Samples gravity switch Nice people. Award-winning process. Websites done right.
  • 51. Top Nav Samples gravity switch Nice people. Award-winning process. Websites done right.
  • 52. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
  • 53. The Second Rule of Usability Don’t Reinvent the Wheel. gravity switch Nice people. Award-winning process. Websites done right.
  • 54. PS: Don’t really plagiarize. gravity switch Nice people. Award-winning process. Websites done right.
  • 55. Once You’ve Stolen All You Can... gravity switch Nice people. Award-winning process. Websites done right.
  • 56. It’s time to get help A good usability person can spot many holes and best practices quickly. gravity switch Nice people. Award-winning process. Websites done right.
  • 57. Use the Right Screen Types gravity switch Nice people. Award-winning process. Websites done right.
  • 58. Screen Types gravity switch Nice people. Award-winning process. Websites done right.
  • 59. Screen Types y all? ’t the A ren gravity switch Nice people. Award-winning process. Websites done right.
  • 60. Screen Types y all? ’t the A ren Main Men u gravity switch Nice people. Award-winning process. Websites done right.
  • 61. Screen Types p el o rHF y all? ’t the A ren Main Men u gravity switch Nice people. Award-winning process. Websites done right.
  • 62. Screen Types iPad Always Uses This p el o rHF y all? ’t the A ren Main Men u gravity switch Nice people. Award-winning process. Websites done right.
  • 63. Screen Types iPad Always Uses This a se p le el p o rH Y esF y all? ’t the A ren Main Men u gravity switch Nice people. Award-winning process. Websites done right.
  • 64. Main Menu Do you have one? gravity switch Nice people. Award-winning process. Websites done right.
  • 65. Always split iPad screen gravity switch Nice people. Award-winning process. Websites done right.
  • 66. Navigation gravity switch Nice people. Award-winning process. Websites done right.
  • 67. ?Huh gravity switchNice people. Award-winning process. Websites done right.
  • 68. ?Huh gravity switchNice people. Award-winning process. Websites done right.
  • 69. ?Huh gravity switchNice people. Award-winning process. Websites done right.
  • 70. Top Nav gravity switch Nice people. Award-winning process. Websites done right.
  • 71. Top Nav gravity switch Nice people. Award-winning process. Websites done right.
  • 72. Fitt’s Law gravity switch Nice people. Award-winning process. Websites done right.
  • 73. Fitt’s Law Distance & button size Corners are infinitely large gravity switch Nice people. Award-winning process. Websites done right.
  • 74. It All Changes with Touch No abstraction (i.e mouse) Everything is equally close Corners are HARDER to hit. gravity switch Nice people. Award-winning process. Websites done right.
  • 75. Tiff’s Law How do You Hold It? • Poke • Standard gravity switch Nice people. Award-winning process. Websites done right.
  • 76. Tiff’s Law - Poke Distance & location don’t matter gravity switch Nice people. Award-winning process. Websites done right.
  • 77. Tiff’s Law - Standard Arch of thumbs = easy All others = hard gravity switch Nice people. Award-winning process. Websites done right.
  • 78. Layout / Orientation gravity switch Nice people. Award-winning process. Websites done right.
  • 79. Horizontal vs. Vertical 82% of the top apps are locked gravity switch Nice people. Award-winning process. Websites done right.
  • 80. The Third Rule of Usability You can’t see when you’re too close. - Jakob Nielsen gravity switch Nice people. Award-winning process. Websites done right.
  • 81. Next Up... gravity switch Nice people. Award-winning process. Websites done right.
  • 82. Next Up... ...Testing gravity switch Nice people. Award-winning process. Websites done right.
  • 83. The Fourth Rule of Usability You Don’t Know as Much as You Think You Do. gravity switch Nice people. Award-winning process. Websites done right.
  • 84. When to Test? gravity switch Nice people. Award-winning process. Websites done right.
  • 85. When to Test?Unknown Known gravity switch Nice people. Award-winning process. Websites done right.
  • 86. When to Test?Unknown Known gravity switch Nice people. Award-winning process. Websites done right.
  • 87. When to Test?Unknown Known gravity switch Nice people. Award-winning process. Websites done right.
  • 88. When to Test?Unknown KnownAgile Procedural gravity switch Nice people. Award-winning process. Websites done right.
  • 89. When to Test?Unknown Known TestAgile Procedural gravity switch Nice people. Award-winning process. Websites done right.
  • 90. When to Test?Unknown Known TestAgile Procedural Steal id eas! gravity switch Nice people. Award-winning process. Websites done right.
  • 91. When to Test? WhUnknown ere Known ar ey ou Tes t ?Agile Procedural Steal id eas! gravity switch Nice people. Award-winning process. Websites done right.
  • 92. Four Kinds Of Testing ‣ Focus Groups ‣ Surveys ‣ A/B Testing ‣ User Testing gravity switch Nice people. Award-winning process. Websites done right.
  • 93. Focus groups are not useful for testing gravity switch Nice people. Award-winning process. Websites done right.
  • 94. Focus Groups ‣ Set Goals ‣ Get Buy-In (Decision Makers) gravity switch Nice people. Award-winning process. Websites done right.
  • 95. Surveys are only useful for specific questions gravity switch Nice people. Award-winning process. Websites done right.
  • 96. Surveys ‣ Do we call it Refresh or Reload? ‣ Does this make us look like hacks? ‣ Which tagline works best? gravity switch Nice people. Award-winning process. Websites done right.
  • 97. A/B TestingCan be Very Helpful gravity switch Nice people. Award-winning process. Websites done right.
  • 98. A/B Testing ‣ Sanity Check Big Changes ‣ Fine-Tune Details ‣ Find Problems for User Testing gravity switch Nice people. Award-winning process. Websites done right.
  • 99. A/B Testing How can MOG increase the number of paid members? gravity switch Nice people. Award-winning process. Websites done right.
  • 100. A/B Testing How can MOG increase the number of paid members? David Hyman (CEO) of MOG’s #1 tip for mobile usability is to “reduce barriers” gravity switch Nice people. Award-winning process. Websites done right.
  • 101. A/B Testing What do users do? gravity switch Nice people. Award-winning process. Websites done right.
  • 102. User Testing gravity switch Nice people. Award-winning process. Websites done right.
  • 103. User Testing ‣ Find out where users get lost ‣ Cheep way to sanity check ideas gravity switch Nice people. Award-winning process. Websites done right.
  • 104. Let’s Discuss How To Test Your Apps gravity switch Nice people. Award-winning process. Websites done right.
  • 105. Getting Set Up For Testing ‣ Group Up ‣ Pick an App (Longest Name?) ‣ List Questions and Concerns ‣ Decide How To Test gravity switch Nice people. Award-winning process. Websites done right.
  • 106. When To Test? ‣ As Needed ‣ Iterate gravity switch Nice people. Award-winning process. Websites done right.
  • 107. Ask Me Questions!jason@gravityswitch.com #jasonNmark gravity switch Nice people. Award-winning process. Websites done right.