How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

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The world of marketing and advertising is changing. With technology, mobile and interactive becoming the status quo, while consumers are becoming more and more saturated, some of the world's biggest brands are turning to Augmented Reality (AR).

Augmented Reality allows everyday marketing materials (print, digital, multimedia, and even GPS locations) to be infused with highly interactive multimedia experiences and has resulted in some of the marketing world's most staggering and unprecedented engagement and ROI.

Gravity Jack has created browsAR augmented reality technology, from the ground up, and has built custom campaigns for some of the world's biggest clients, including Myspace, Jay@Play, Bowflex, and Coca-Cola.

Gravity Jack is able to allow our clients to create the most powerful and custom augmented reality campaigns in the entire world. Our clients receive state of the art campaigns and solutions, at a fraction of the cost of licensing elsewhere...with unprecedented flexibility and power.

Contact Gravity Jack with any questions:

www.gravityjack.com
sales@gravityjack.com
(877) 691-3048

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How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI

  1. 1. AUGMENTED REALITY (AR) MARKETING
  2. 2. :: MARKETING ::What is Augmented Reality (AR)? http://www.vimeo.com/gravityjack/marketing
  3. 3. :: MARKETING ::The Mobile AR Market is Projected to Explode Every company, every product, every service on the planet can benefit from AR ...including yours.
  4. 4. :: MARKETING ::We Offer What Other Software Can’t• The world’s only infinite realtime visual search engine! This technology, created and owned by Gravity Jack, turns any sign, logo, or even one of our patented QARs into a marker for Augmented Reality.• Brand-able solutions on mobile not just a component.• Once the device recognizes an image, your consumer is instantly exposed to your interactive multimedia content, targeted to their specific gender, age...and even interests. • Videos, social media integration, 3D models, animations, polling, coupons, anything!
  5. 5. :: MARKETING ::When We Say Anything...We Mean It. Something as big as a billboard, or as small as a business card can be used to augment reality.
  6. 6. :: MARKETING ::Engagement Like Never Before• Change how the world sees and interacts with your brands.• You are the marketing expert. We take a unique, consultive approach to helping add value to your client’s marketing plan, through the use of Augmented Reality.• Branding is important. We marry our technology seamlessly with your efforts and ensure that everything stays branded completely to your client.• We provide extremely detailed analytics. This closes the marketing loop, allowing you to micro-target consumers, while your marketing campaign grows organically.
  7. 7. :: MARKETING ::Logic-al Interaction• We take augmented reality to the next level, through the use of a feature called “logic.”• Logic is smart software, allowing users to interact independently.• Seeing things in AR is a mind-blowing experience. Allow them to share this experience, socially, through “Share,” “Like” and “Tweet” buttons, to grow your presence virally. Logic allows us to do this.• E-Commerce: Does your client sell a product? Thanks to Gravity Jack “Logic,” when you add e-commerce functionality to your AR experience, customers can purchase products directly from the augmented reality scene!• Mapping: Your customers are blown away with what they are seeing. Now, let’s show them how to find you.
  8. 8. :: MARKETING ::All The Power of Big Data, None of The Hassle • Know each viewer, individually, from the moment they scan your materials! • Provide your market with sleek, easy to use features, including polling and one-click reports! • Receive feedback instantly, from real people, on issues crucial to your business • Instant, extensive analytics, allowing results to be sorted and presented using any demographic criterion imaginable.
  9. 9. :: MARKETING ::Same marker (Coke poster) producesdifferent targeted content depending on the demographic.
  10. 10. :: MARKETING :: Realtime image matching (visual search) Same marker (Coke poster) producesContent a la geo different targeted content depending on the demographic. & demographic knowledge
  11. 11. :: MARKETING :: Realtime image matching (visual search) Same marker (Coke poster) producesContent a la geo different targeted content depending on the demographic. & demographic 3D Engine knowledge Commerce
  12. 12. :: MARKETING :: Realtime image matching (visual search) Embeddable browsAR Polling component & Logic Same marker (Coke poster) producesContent a la geo (white label) different targeted content depending on the demographic. & demographic 3D Engine knowledge Commerce
  13. 13. :: MARKETING :: Realtime image matching All tracked in analytics (visual search) Embeddable browsAR Polling component & Logic Same marker (Coke poster) producesContent a la geo (white label) different targeted content depending on the demographic. & demographic 3D Engine knowledge Commerce
  14. 14. :: MARKETING ::Proven Results for Powerful Tech• Streamlined solution, merged with existing efforts• State of the art marketing and true engagement, both instantly available to every user, simply by scanning the world around them• User-convenient commerce system, within your client’s control.• Extensive precision analytics, never before available• Our engine has been proven with some of the world’s biggest names.
  15. 15. :: MARKETING ::THANKS FOR YOUR TIME.

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