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What Missing with Hybrid Cloud Management: Leveraging Cloud Brokerage Webinar with Forrester
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What Missing with Hybrid Cloud Management: Leveraging Cloud Brokerage Webinar with Forrester

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Hybrid cloud computing is the next major trend in the cloud market as it enables IT to have better alignment with the needs of the business. Yet, most cloud management platforms have evolved from …

Hybrid cloud computing is the next major trend in the cloud market as it enables IT to have better alignment with the needs of the business. Yet, most cloud management platforms have evolved from virtualization management and only provide operational benefits by automating the deployment of virtual machines and workloads across heterogeneous clouds via simple, self-service catalogs.

To realize the full benefit of hybrid cloud computing, that is not enough. Capabilities that enable an IT-as-a-Service model are required:
• Consumption Management — a better way for business users to use cloud services
• Solution Aggregation — provide choice of additional managed services beyond IaaS to ensure security, resiliency, and efficient utilization
• Governance and Control — a common means to view and control a mixed environment delivered by multiple providers
• Business Support Systems — financial and supplier management capabilities

In this presentation, Forrester Senior Analyst Dave Bartoletti, and Chris Ward, CTO, GreenPages cut through the hype associated with cloud management. Dave shows how many of today’s cloud management platforms are only partial solutions for needs of the overall business and how cloud brokerage fills the gaps. Chris shares how GreenPages’ new Cloud Management-as-a-Service (CMaaS) for Brokerage and Governance enables IT to provide the full benefit of hybrid cloud computing to the business.

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  • 1. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.1What’s Missing in Hybrid Cloud Management:Leveraging Cloud BrokerageDave BartolettiSenior AnalystForrester ResearchBenjamin TaoDirector of MarketingGravitant, Inc.Chris WardChief Technology OfficerGreenPages-LogicsOne
  • 2. Today’s Discussion•  Welcome and Opening Comments–  Benjamin Tao, Director of Marketing, Gravitant, Inc.•  The State of Cloud Computing and the Requirementsfor Hybrid Management–  Dave Bartoletti , Senior Analyst, Forrester Research•  CMaaS Hybrid Cloud Brokerage and Management–  Chris Ward, CTO, GreenPages-LogicsOne, Inc.•  Q&A2
  • 3. The lifecycle of the traditional data center allows sourcingand usage management to be separate functions3SourceUseSourceUseSourceUseTime Scale = YearsTraditional Data CenterSourcing and Usage are separate
  • 4. The ability to source across multiple clouds requires thetwo management functions to come closer together4SourceUseSourceUseSourceUseTime Scale = YearsTraditional Data CenterSourcing and Usage are separateTime Scale = Weeks to MonthsSourceUseSourceUseSourceUseSourceUseSourceUseSourceUseSourceUseSourcing and Usage need to be interwovenHybrid Cloud
  • 5. WelcomeDave Bartoletti, Senior AnalystServing Infrastructure & Operations ProfessionalsJune 2013
  • 6. © 2012 Forrester Research, Inc. Reproduction Prohibited"  State of cloud in 2013 – hybrid is here"  Delivering on the hybrid cloud promise"  The role of cloud brokerage"  What’s missing in cloud management today6Agenda
  • 7. © 2013 Forrester Research, Inc. Reproduction Prohibited 70%10%20%30%40%50%60%70%2010 (Actual) 2011 (Actual) 2012 (Actual) 2013 (Planning toimplement in thenext 12 months)2014+ (Planning toimplement in a yearor more)“What are your firm’s plans to adopt the following as-a-service technologies?”Enterprises are serious about cloudBy the end of 2013, about 40% of all companieswill be using IaaS (50% by 2014!).Base: 2,200 to 2,444 IT software decision-makersSource: Forrsights Software Survey, Q4 2012SaaSIaaSPaaS
  • 8. © 2013 Forrester Research, Inc. Reproduction Prohibited 8Source: See the February 21, 2013 “The Rise Of The New Cloud Admin” Forrester report
  • 9. © 2013 Forrester Research, Inc. Reproduction Prohibited 9“We have no formal [cloud]strategy/approach”“We see unsanctioned [cloud]buying by business outside IT”“We are executing on a formal[cloud] migration plan”Base: 1,058 IT services decision-makers10%20%2012 201316%9%2012 201338%15%2012 2013∆60%∆50%∆43%“How would you describe your approach to usingpublic cloud services, today and in 12 months?”Source: Forrsights Services Survey, Q4 2012Public cloud is becoming a mainstream IT initiative
  • 10. © 2013 Forrester Research, Inc. Reproduction Prohibited 10The opportunity for IT: Manage the hybrid data centerPhysicalVirtualInternalcloudSpecial-purpose highlymanaged cloudsCommonTransientMeteredCustomFixedOwnedPubliccloudVirtualhostingTraditionaloutsourcingCommonTransientMeteredCustomFixedOwnedCapEx OpExFlexibleOpExGeneral-purpose low-touchcommodity cloudsHybrid
  • 11. © 2013 Forrester Research, Inc. Reproduction Prohibited 11› I&O pros must engage with business users proactively•  Teach them how to use cloud efficiently, securely, and with appropriate oversight› Be the cloud operators for the business – make lives easier•  Business-aligned developers are leading the way to cloud•  Help select & design cloud apps and broker vendor relationships› Manage capacity, performance and availability SLAs•  Hide the differences between clouds for consistent operations› Cloud cost management is key to achieving cloud economics•  This is not a one-time decision, but an on-going practice› Think hybrid from the start – go beyond commodity IaaS•  Plan for a hybrid portfolio, commodity & specialized, private & publicWhat IT must do to deliver on the hybrid cloud promise
  • 12. © 2012 Forrester Research, Inc. Reproduction Prohibited 12The rise of the cloud brokerSource: August 10, 2011, “Cloud Broker — A New Business Model Paradigm” Forrester reportThe Cloud Broker RoleIncludes:•  Finance & Procurement•  Enterprise Architecture•  App Dev & Delivery•  IT Infrastructure & Ops
  • 13. © 2013 Forrester Research, Inc. Reproduction Prohibited 13Cloud brokers accelerate the cloud application lifecycle›  Determine which apps are right for cloud›  Decide which cloud is best for which app›  Automate deployment to the best cloudprovider›  Monitor and manage capacity,performance, and availability›  Track and optimize vendor relationshipsand costs›  Report back to the businessDesignSelectDeployManageOptimize
  • 14. © 2013 Forrester Research, Inc. Reproduction Prohibited 14Success stories from enterprise cloud brokers›  Leading financial services company becomes services-led•  Unified private+public cloud initiatives in a holistic cloud operating model•  Renegotiated all supplier contracts - each IT vendor required to bid competitively•  Built a comprehensive service catalog and new IT supply-chain management role›  Results: Savings, speed, agility, and future-proof platform•  Infrastructure cost savings: over USD 90 million in year one•  Shifted 25% of IT infrastructure spending to strategic innovation spending•  Service delivery times reduced from 2-3 months to 1-48 hours›  Insights from Forrester inquiries with cloud brokers show:•  Strong preference for cloud broker technology delivered as a service (OpEx)•  Need for service aggregation across both private and public cloud services•  Focus on building an enterprise app store to enforce standardization and governanceIT teams who have transformed to IT-as-a-Service focus on people,process and technology together to become cloud brokers to business
  • 15. © 2013 Forrester Research, Inc. Reproduction Prohibited 15Essential cloud management capabilitiesAutomation and Integration FrameworkCloud Application Services:Design, Selection, Best-Fit AnalysisCLOUD DELIVERY•  Service Catalog Management•  Deployment and Provisioning•  On-Boarding, MigrationApplicationPerformanceManagementSoftwareDeliveryLifecycleToolchainsAPIEnterpriseManagementSystemsReportingFinancialManagementAPIOff-PremisesCloud ProvidersOn-PremisesCloud PlatformsWhat YouManageAPIAPIWhere YouManage ItCLOUD OPERATIONS•  Application and Infrastructure Monitoring•  Performance Management•  Scaling and Availability ManagementCLOUD GOVERNANCE•  Security and access controls•  Cost management and optimization•  Policy-Based Orchestration / Integration
  • 16. © 2013 Forrester Research, Inc. Reproduction Prohibited 16What’s missing from cloud management solutions?Automation and Integration FrameworkCloud Application Services:Design, Selection, Best-Fit AnalysisCLOUD DELIVERY:Provisioning, Deployment, Resource ManagementOff-PremisesCloud ProvidersOn-PremisesCloud PlatformsCLOUD OPERATIONS:Monitoring, Performance, ScalabilityCLOUD GOVERNANCE/BROKERAGE:Ordering, Cost Optimization, Risk ManagementCIO ValueIT ValueBusinessValue
  • 17. © 2013 Forrester Research, Inc. Reproduction Prohibited 17What to demand from a hybrid cloudmanagement solution today› Integrates supplier and vendor management› Simplifies multi-cloud brokerage & operations› Reduces shadow IT buying & eliminates lock-in› Shortens the cloud application delivery lifecycle› Increases IT team productivity & value-add› Leverages current infrastructure & tools
  • 18. Thank youDave Bartoletti+1 415 834 5386dbartoletti@forrester.com
  • 19. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.19Chris WardCTO - GreenPagesIntroducing Cloud Management-as-a-Service (CMaaS)
  • 20. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.20GreenPages is a consulting and integration firm that helpscommercial clients design, deploy, and manage modernized, hybridcloud computing platforms to reduce IT costs and improve businessefficiency, agility, and velocity.Our mission is to provide expert advice and business services thathelp our clients lower costs, improve business results, and createcompetitive advantage through the innovative use of technology.GreenPages’ Mission
  • 21. On the CIO’s Cloud Whiteboard TodayWhat appshould I moveto the cloud?Whatinfrastructuredesign forcloud?What cloudmatchesmy need?How do Iprovision andorchestrateto differentclouds?Web server inpublic cloudDatabase inprivate cloudImage data inpublic cloud10010Amazon Google VMwarePrivateOpenStackPrivateWhat arethe right:- Features- Packaging- PricingCloudDesignAPI 1 API 2 API 3How do I read these bills?Are they accurate?How do I manage thesecontracts?Pricing keeps changing!- Cost- Utilization- SLA- Demand v Supply- ComplianceAnalytics forbusiness supportKPI DashboardHow can I get abusiness support systemthat allows me tomanage my businessobjectives and providedecision support?I need multi-levelintegration with myexisting IT and financialmanagement systemsand investmentsCloudMgmt$ FinancialProcurementCurrent ITGaps in Our Current Cloud Strategy and Capabilities:General concerns:•  Many clouds à lots ofcomplexity•  Takes too long to deploynew app infrastructureà not responsive tobusiness•  Business units don’t haveconfidence in IT’s abilityto deliver cloudcomputing à growingshadow IT•  I am not best utilizingmy IT staff
  • 22. On the CIO’s Cloud Whiteboard TodayMy Ideal Cloud Management Solution:Key benefits:•  Provide IT value add to business users; corral Shadow IT•  Speeds overall process to deliver app infrastructure•  Improves my staff’s productivity through automation•  Masks cloud complexity•  Reduces lock-in and makes me future proof•  Provides governance and cost management•  Leverages my existing investmentsCollaborativelyDesignSecurity$BackupMonitorSLAMatchto RightCloudsAddManagedServicesEstimatedBill of ITOrder,Orchestrate& ProvisionManage,Control,Decide+ Connect Current ITFinancialMgmtSystemsIT Service MgmtIT Ops MgmtSys/Virtualization MgmtSupplyChainMgmtSystemsChange Change ChangeCollaborativelyDesignSecurity$BackupMonitorSLAMatchto RightCloudsAddManagedServicesEstimatedBill of ITOrder,Orchestrate& ProvisionManage,Control,Decide+ Connect Current ITFinancialMgmtSystemsIT Service MgmtIT Ops MgmtSys/Virtualization MgmtSupplyChainMgmtSystemsChange Change ChangeTechnicalFinancialLegalFlow ofApprovals
  • 23. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.23Collaboratively Design•  Compare and contrast multiple design possibilities•  Collaborate across BU users, internal IT, and partner resources•  Utilize constraints/cost controls based on business unit, individuals, and so forth
  • 24. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.24IaaS is not enough à you need a complete solutionSelect amongst the best set of managed services capabilities to ensure security,performance, and data protection are built into the final solution
  • 25. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.25IaaS is not enough à you need a complete solutionSelect amongst the best set of managed services capabilities to ensure security,performance, and data protection are built into the final solution
  • 26. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.26Understand your costs before orderingView an Estimated Bill of IT of your entire solution design across multiple providers
  • 27. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.27Manage, Control, and DecideUnderstand your cost, capacity, utilization as well as determine future bottlenecks andcapacity needs
  • 28. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.28Cloud brokerage provides the business with the full benefitof cloudLower CostReduce infrastructure cost by 20-40% andimprove staff productivityBetter ChoiceIndependence to match the bestproviders and services with the rightbusiness needMore ControlGain visibility, ensure governance, andreduce riskGreater SpeedFaster path to revenue for the business
  • 29. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.29Lower CostCloud brokerage can substantially reduce cloud leakage$0$15$30$45$60$75$90Projected annual spend for voteTexas.gov(in thousands of dollars)$0$15$30$45$60$75$90Actual annual spend for voteTexas.gov(in thousands of dollars)Leakagereduces costsavings57% promisedsavings8% actual cost savings41% actualcost savings
  • 30. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.30Provider MatchDescription Average Price Location Security SLA Provisioning TimeOn demandcommodity cloudprovider. Enterprisesupport available atadditional costCompute: $17,234Storage: $625Network: $802SW: NAOperations: $16,137US East (VA)US West (OR)US West (N. CA)EU (Ireland)AP (Singapore)AP (Tokyo)Virtual PerimeterFirewall andRouting betweenVLANs99.95% annual uptimeonly for access to VMin particular region.Service credit up to10%.VM provisioning:10-15 min1st VDC: HoursSubsequent VDC:Hours85%Higher-level security &SLA: optimized foreCommerce & WebHostingCompute: $23,623Storage: $7,489Network: $500SW: NAOperations: $12,957US East (VA)US West (CA)AsiaEMEAEnterprise GradeVirtual PerimeterFirewallAdditional Cost forIDS/IPS100% infrastructure99.9% end-to-endavailability of customerassets. Service creditup to 30%VM provisioning: 2-4hours1st VDC: 2 daysSubsequent VDC: 4hours100%Reserved capacity-based dedicatedresources; fixed cost,simpler management,supports burstingCompute: $45,000Storage: $5,991Network: $500SW: $0Operations: $11,897Culpepper, CAMiami, FLSao Paulo, BrazilAmsterdam,NetherlandsEnterprise GradeVirtual PerimeterFirewallAdditional Cost forIDS/IPS99.9% end-to-endavailability of customerassets. Service credit upto 50%.VM provisioning:10-15 min1st VDC: 10 daysSubsequent VDC: 10days135%Private, communitycloud with dedicatedcapacity; fixed costs;physically secureCompute: $15,000Storage: $400Network: $500SW: $0Operations: $18,000Austin, TX Enterprise GradeVirtual PerimeterFirewallLimited outsideaccess99.9% end-to-endavailability of customerassets. Service credit upto 50%.VM provisioning:15-30 min1st VDC: 2-3 daySubsequent VDC:hours115%Pricing based on a production environment for a CRM.Better ChoiceCloud services providers are not created equal
  • 31. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.31Provider MatchDescription Average Price Location Security SLA Provisioning TimeOn demandcommodity cloudprovider. Enterprisesupport available atadditional costCompute: $17,234Storage: $625Network: $802SW: NAOperations: $16,137US East (VA)US West (OR)US West (N. CA)EU (Ireland)AP (Singapore)AP (Tokyo)Virtual PerimeterFirewall andRouting betweenVLANs99.95% annual uptimeonly for access to VMin particular region.Service credit up to10%.VM provisioning:10-15 min1st VDC: HoursSubsequent VDC:Hours85%Higher-level security &SLA: optimized foreCommerce & WebHostingCompute: $23,623Storage: $7,489Network: $500SW: NAOperations: $12,957US East (VA)US West (CA)AsiaEMEAEnterprise GradeVirtual PerimeterFirewallAdditional Cost forIDS/IPS100% infrastructure99.9% end-to-endavailability of customerassets. Service creditup to 30%VM provisioning: 2-4hours1st VDC: 2 daysSubsequent VDC: 4hours100%Reserved capacity-based dedicatedresources; fixed cost,simpler management,supports burstingCompute: $45,000Storage: $5,991Network: $500SW: $0Operations: $11,897Culpepper, CAMiami, FLSao Paulo, BrazilAmsterdam,NetherlandsEnterprise GradeVirtual PerimeterFirewallAdditional Cost forIDS/IPS99.9% end-to-endavailability of customerassets. Service credit upto 50%.VM provisioning:10-15 min1st VDC: 10 daysSubsequent VDC: 10days135%Private, communitycloud with dedicatedcapacity; fixed costs;physically secureCompute: $15,000Storage: $400Network: $500SW: $0Operations: $18,000Austin, TX Enterprise GradeVirtual PerimeterFirewallLimited outsideaccess99.9% end-to-endavailability of customerassets. Service credit upto 50%.VM provisioning:15-30 min1st VDC: 2-3 daySubsequent VDC:hours115%Pricing based on a production environment for a CRM.30% variance between choosing anyprovider versus choosing the right one.Terremark135%Monthly cost: $63,388Arbitrary SelectionSavvis100%Monthly cost: $44,569Optimal SelectionBetter ChoiceCloud services providers are not created equal
  • 32. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.32Design2-3 monthsOrder3-6 monthsDeploy4 weeksProvision6 weeksChanges1-3 weeksToday’s Enterprise with VirtualizationEnterprise with today’s Hybrid Cloud ManagementDesign2-3 monthsOrder2 monthsHours todaysHours todaysChanges1-3 weeksCMP can reduce VM deployment & provisioning to hours days2 weeksDays toweeksHours todaysHours todaysHours todaysGreenPages-enabled Hybrid Cloud ManagementWeeks saved = more Revenue earnedAn ideal broker compresses the entire lifecycle and automates themanagement of the cloud supply chain  EightmonthsSixmonthsOnemonthGreater SpeedAddress the longest and more expensive part of the app deployment lifecycle
  • 33. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.33Chris WardCTO – GreenPagesThank you
  • 34. GreenPages Technology Solutions | 800-989-2989 | www.greenpages.com © Copyright 2013 – All Rights Reserved.34Questions?Dave Bartoletti(415) 834-5386dbartoletti@forrester.comChris Ward(207) 475-1830cward@greenpages.comBenjamin Tao(512) 813-3116benjamin.tao@gravitant.com

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