Representation across
a campaign
Please also see PowerPoint on media representation
and stereotypes
Your task: by the end of this presentation and after completing
all tasks you should
• Have enough quality research inform...
gta v
Viral Marketing
http://manifestedmarketing.com/2013/10/03/rockstar-games-grand-theft-auto-
5-guerrilla-marketing/
Some GTA V Facts
- It had a budget of $115 million (comparable to the film
Elysium)
- Uncharted 3 only cost $25 million
- ...
Representation
What do we mean by representation?
The way an image has been constructed and the
connotations it carries.
T...
Your task
Make notes on how characters are represented
throughout the game’s marketing.
Specifically look at any female ch...
Video Games Marketing: Representations Across a Campaign
Video Games Marketing: Representations Across a Campaign
Video Games Marketing: Representations Across a Campaign
Video Games Marketing: Representations Across a Campaign
Video Games Marketing: Representations Across a Campaign
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Video Games Marketing: Representations Across a Campaign

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Video Games Marketing: Representations Across a Campaign

  1. 1. Representation across a campaign Please also see PowerPoint on media representation and stereotypes
  2. 2. Your task: by the end of this presentation and after completing all tasks you should • Have enough quality research information to write 1-3 paragraphs explaining if and what common media representations (stereotypes) you found to exist in the world of video game marketing campaigns. • Have made good notes on how female characters in comparison to the male characters are commonly represented in video gaming campaigns. • Feel confident in explaining why media stereotypes exist. (A* approach- revise the names of a minimum of 3 key theorist and their explanations why common media representations/stereotypes exist )
  3. 3. gta v
  4. 4. Viral Marketing http://manifestedmarketing.com/2013/10/03/rockstar-games-grand-theft-auto- 5-guerrilla-marketing/
  5. 5. Some GTA V Facts - It had a budget of $115 million (comparable to the film Elysium) - Uncharted 3 only cost $25 million - It’s marketing budget was $150 million! - But it already had 3.5 million preorders before it was released so they could afford to spend that much. - It was the first game to make over $1 Billion (easily) - Rockstar games have just been given a lifetime BAFTA award
  6. 6. Representation What do we mean by representation? The way an image has been constructed and the connotations it carries. These are reinforced through repetition (ie things we have seen many times before) What stereotypes are there? What does this tell us?
  7. 7. Your task Make notes on how characters are represented throughout the game’s marketing. Specifically look at any female characters in comparison to the male ones. (Look at the 3 character trailers) Think about why they have been represented in this way. Write up your notes in your books. http://www.slideshare.net/niajones1/week-4-stereotypes
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