Why Twitter Matters Gotham Media Ventures Digital Breakfast May 14, 2009

What is Twitter? Microblogging or “micro-sharing” 140 character limit per tweet; may include links Launched March, 2006 Twitter by the numbers: 17 million active Twitter accounts (up from 500k a year ago) 1382% year-over-year growth (Feb, 2009) 1.5 billion Tweets to-date (GigaTweet) 25% of tweets include a link Business demographic: 3 million unique visitors ages 35-49 62% of users access Twitter at work Going mobile: 735k unique visitors via Mobile in February Average user posts 80 tweets per month (Q4, 2008)

Microblogging or “micro-sharing”

140 character limit per tweet; may include links

Launched March, 2006

Twitter by the numbers:

17 million active Twitter accounts (up from 500k a year ago)

1382% year-over-year growth (Feb, 2009)

1.5 billion Tweets to-date (GigaTweet)

25% of tweets include a link

Business demographic:

3 million unique visitors ages 35-49

62% of users access Twitter at work

Going mobile: 735k unique visitors via Mobile in February

Average user posts 80 tweets per month (Q4, 2008)

It’s not about what you’re doing What would you like to share today?

Following is different from friending friends & family photos, etc my professional network references, recruitment, biz dev Twitter what I’m reading

Twitter Conversations Twitter is not threaded Can publicly reply with @ @pop17 thought the Loic interview was great Only followers who also follow @ target will see Can privately direct message with d d ppearlman how’s 10am on Tuesday? Can only DM someone who is following you

Twitter is not threaded

Can publicly reply with @

@pop17 thought the Loic interview was great

Only followers who also follow @ target will see

Can privately direct message with d

d ppearlman how’s 10am on Tuesday?

Can only DM someone who is following you

The power of the network effect The Retweet RT pop17 @loic is the special guest in today’s episode: http://tinyurl.com/crouva #sxsw Logarithmic effect of your network is the special sauce Examples: @amandamooney Friday coffee @pistachio charity:water

The Retweet

RT pop17 @loic is the special guest in today’s episode: http://tinyurl.com/crouva #sxsw

Logarithmic effect of your network is the special sauce

Examples:

@amandamooney Friday coffee

@pistachio charity:water

Twitter Tools TweetDeck Seesmic Tweetie (mac) Twitterfon Twitterific Tweetie Dozens of others Twitterberry dabr.co.uk

TweetDeck

Seesmic

Tweetie (mac)

Twitterfon

Twitterific

Tweetie

Dozens of others

Twitterberry

dabr.co.uk

Tips & Tricks Summize: Twitter Search URL Shorteners – critical for links Bit.ly Tiny.url # hashtags Tagal.us defines them Keeping your tweets <120 characters (including links) makes them “retweet friendly” Don’t complain – business writers only get 80 characters for a headline

Summize: Twitter Search

URL Shorteners – critical for links

Bit.ly

Tiny.url

# hashtags

Tagal.us defines them

Keeping your tweets <120 characters (including links) makes them “retweet friendly”

Don’t complain – business writers only get 80 characters for a headline

Your Profile Page – What Matters?

Are you a Spammer?

Contact Barry Graubart Vice President, Product Strategy Alacra [email_address] 212 806-3823 @graubart @AlacraPulse

Barry Graubart

Vice President, Product Strategy

Alacra

[email_address]

212 806-3823

@graubart

@AlacraPulse