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Why Twitter Matters Gotham Media Ventures Digital Breakfast May 14, 2009
What is Twitter? <ul><li>Microblogging or “micro-sharing” </li></ul><ul><li>140 character limit per tweet; may include lin...
It’s not about what you’re doing What would you like to share today?
Following is different from friending friends & family photos, etc my professional network references, recruitment, biz de...
Twitter Conversations <ul><li>Twitter is not threaded </li></ul><ul><li>Can publicly reply with @ </li></ul><ul><ul><li>@p...
The power of the network effect <ul><li>The Retweet </li></ul><ul><ul><li>RT pop17 @loic is the special guest in today’s e...
Twitter Tools <ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Seesmic </li></ul></ul><ul><ul><li>Tweetie (mac) </li></ul>...
Tips & Tricks <ul><li>Summize: Twitter Search </li></ul><ul><li>URL Shorteners – critical for links </li></ul><ul><ul><li>...
Your Profile Page – What Matters?
Are you a Spammer?
Contact <ul><ul><li>Barry Graubart </li></ul></ul><ul><ul><li>Vice President, Product Strategy </li></ul></ul><ul><ul><li>...
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Gotham Media - Twitter For Business

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Transcript of "Gotham Media - Twitter For Business"

  1. 1. Why Twitter Matters Gotham Media Ventures Digital Breakfast May 14, 2009
  2. 2. What is Twitter? <ul><li>Microblogging or “micro-sharing” </li></ul><ul><li>140 character limit per tweet; may include links </li></ul><ul><li>Launched March, 2006 </li></ul><ul><li>Twitter by the numbers: </li></ul><ul><ul><li>17 million active Twitter accounts (up from 500k a year ago) </li></ul></ul><ul><ul><ul><li>1382% year-over-year growth (Feb, 2009) </li></ul></ul></ul><ul><ul><ul><li>1.5 billion Tweets to-date (GigaTweet) </li></ul></ul></ul><ul><ul><ul><li>25% of tweets include a link </li></ul></ul></ul><ul><ul><li>Business demographic: </li></ul></ul><ul><ul><ul><li>3 million unique visitors ages 35-49 </li></ul></ul></ul><ul><ul><ul><li>62% of users access Twitter at work </li></ul></ul></ul><ul><ul><li>Going mobile: 735k unique visitors via Mobile in February </li></ul></ul><ul><ul><li>Average user posts 80 tweets per month (Q4, 2008) </li></ul></ul>
  3. 3. It’s not about what you’re doing What would you like to share today?
  4. 4. Following is different from friending friends & family photos, etc my professional network references, recruitment, biz dev Twitter what I’m reading
  5. 5. Twitter Conversations <ul><li>Twitter is not threaded </li></ul><ul><li>Can publicly reply with @ </li></ul><ul><ul><li>@pop17 thought the Loic interview was great </li></ul></ul><ul><ul><li>Only followers who also follow @ target will see </li></ul></ul><ul><li>Can privately direct message with d </li></ul><ul><ul><li>d ppearlman how’s 10am on Tuesday? </li></ul></ul><ul><ul><li>Can only DM someone who is following you </li></ul></ul>
  6. 6. The power of the network effect <ul><li>The Retweet </li></ul><ul><ul><li>RT pop17 @loic is the special guest in today’s episode: http://tinyurl.com/crouva #sxsw </li></ul></ul><ul><li>Logarithmic effect of your network is the special sauce </li></ul><ul><li>Examples: </li></ul><ul><ul><li>@amandamooney Friday coffee </li></ul></ul><ul><ul><li>@pistachio charity:water </li></ul></ul>
  7. 7. Twitter Tools <ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Seesmic </li></ul></ul><ul><ul><li>Tweetie (mac) </li></ul></ul><ul><ul><li>Twitterfon </li></ul></ul><ul><ul><li>Twitterific </li></ul></ul><ul><ul><li>Tweetie </li></ul></ul><ul><ul><li>Dozens of others </li></ul></ul><ul><ul><li>Twitterberry </li></ul></ul><ul><ul><li>dabr.co.uk </li></ul></ul>
  8. 8. Tips & Tricks <ul><li>Summize: Twitter Search </li></ul><ul><li>URL Shorteners – critical for links </li></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><li>Tiny.url </li></ul></ul><ul><li># hashtags </li></ul><ul><ul><li>Tagal.us defines them </li></ul></ul><ul><li>Keeping your tweets <120 characters (including links) makes them “retweet friendly” </li></ul><ul><ul><li>Don’t complain – business writers only get 80 characters for a headline </li></ul></ul>
  9. 9. Your Profile Page – What Matters?
  10. 10. Are you a Spammer?
  11. 11. Contact <ul><ul><li>Barry Graubart </li></ul></ul><ul><ul><li>Vice President, Product Strategy </li></ul></ul><ul><ul><li>Alacra </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>212 806-3823 </li></ul></ul><ul><ul><li>@graubart </li></ul></ul><ul><ul><li>@AlacraPulse </li></ul></ul>
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