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Gotham Media - Twitter For Business

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Presentation from Gotham Media Ventures Digital Breakfast roundtable

Presentation from Gotham Media Ventures Digital Breakfast roundtable

Published in: Technology, Design

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  • 1. Why Twitter Matters Gotham Media Ventures Digital Breakfast May 14, 2009
  • 2. What is Twitter?
    • Microblogging or “micro-sharing”
    • 140 character limit per tweet; may include links
    • Launched March, 2006
    • Twitter by the numbers:
      • 17 million active Twitter accounts (up from 500k a year ago)
        • 1382% year-over-year growth (Feb, 2009)
        • 1.5 billion Tweets to-date (GigaTweet)
        • 25% of tweets include a link
      • Business demographic:
        • 3 million unique visitors ages 35-49
        • 62% of users access Twitter at work
      • Going mobile: 735k unique visitors via Mobile in February
      • Average user posts 80 tweets per month (Q4, 2008)
  • 3. It’s not about what you’re doing What would you like to share today?
  • 4. Following is different from friending friends & family photos, etc my professional network references, recruitment, biz dev Twitter what I’m reading
  • 5. Twitter Conversations
    • Twitter is not threaded
    • Can publicly reply with @
      • @pop17 thought the Loic interview was great
      • Only followers who also follow @ target will see
    • Can privately direct message with d
      • d ppearlman how’s 10am on Tuesday?
      • Can only DM someone who is following you
  • 6. The power of the network effect
    • The Retweet
      • RT pop17 @loic is the special guest in today’s episode: http://tinyurl.com/crouva #sxsw
    • Logarithmic effect of your network is the special sauce
    • Examples:
      • @amandamooney Friday coffee
      • @pistachio charity:water
  • 7. Twitter Tools
      • TweetDeck
      • Seesmic
      • Tweetie (mac)
      • Twitterfon
      • Twitterific
      • Tweetie
      • Dozens of others
      • Twitterberry
      • dabr.co.uk
  • 8. Tips & Tricks
    • Summize: Twitter Search
    • URL Shorteners – critical for links
      • Bit.ly
      • Tiny.url
    • # hashtags
      • Tagal.us defines them
    • Keeping your tweets <120 characters (including links) makes them “retweet friendly”
      • Don’t complain – business writers only get 80 characters for a headline
  • 9. Your Profile Page – What Matters?
  • 10. Are you a Spammer?
  • 11. Contact
      • Barry Graubart
      • Vice President, Product Strategy
      • Alacra
      • [email_address]
      • 212 806-3823
      • @graubart
      • @AlacraPulse

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