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Gotham Media - Twitter For Business

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Presentation from Gotham Media Ventures Digital Breakfast roundtable

Presentation from Gotham Media Ventures Digital Breakfast roundtable

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    Gotham Media -  Twitter For Business Gotham Media - Twitter For Business Presentation Transcript

    • Why Twitter Matters Gotham Media Ventures Digital Breakfast May 14, 2009
    • What is Twitter?
      • Microblogging or “micro-sharing”
      • 140 character limit per tweet; may include links
      • Launched March, 2006
      • Twitter by the numbers:
        • 17 million active Twitter accounts (up from 500k a year ago)
          • 1382% year-over-year growth (Feb, 2009)
          • 1.5 billion Tweets to-date (GigaTweet)
          • 25% of tweets include a link
        • Business demographic:
          • 3 million unique visitors ages 35-49
          • 62% of users access Twitter at work
        • Going mobile: 735k unique visitors via Mobile in February
        • Average user posts 80 tweets per month (Q4, 2008)
    • It’s not about what you’re doing What would you like to share today?
    • Following is different from friending friends & family photos, etc my professional network references, recruitment, biz dev Twitter what I’m reading
    • Twitter Conversations
      • Twitter is not threaded
      • Can publicly reply with @
        • @pop17 thought the Loic interview was great
        • Only followers who also follow @ target will see
      • Can privately direct message with d
        • d ppearlman how’s 10am on Tuesday?
        • Can only DM someone who is following you
    • The power of the network effect
      • The Retweet
        • RT pop17 @loic is the special guest in today’s episode: http://tinyurl.com/crouva #sxsw
      • Logarithmic effect of your network is the special sauce
      • Examples:
        • @amandamooney Friday coffee
        • @pistachio charity:water
    • Twitter Tools
        • TweetDeck
        • Seesmic
        • Tweetie (mac)
        • Twitterfon
        • Twitterific
        • Tweetie
        • Dozens of others
        • Twitterberry
        • dabr.co.uk
    • Tips & Tricks
      • Summize: Twitter Search
      • URL Shorteners – critical for links
        • Bit.ly
        • Tiny.url
      • # hashtags
        • Tagal.us defines them
      • Keeping your tweets <120 characters (including links) makes them “retweet friendly”
        • Don’t complain – business writers only get 80 characters for a headline
    • Your Profile Page – What Matters?
    • Are you a Spammer?
    • Contact
        • Barry Graubart
        • Vice President, Product Strategy
        • Alacra
        • [email_address]
        • 212 806-3823
        • @graubart
        • @AlacraPulse