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Etpa seminar.70110

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Presentation to East Knoxville Professional Association

Presentation to East Knoxville Professional Association

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  • We all need to advertise, more and more we are learning that we to do this online. There are some important things understand and processes to keep in mind as you set up your interactive marketing campaign. I talk to businesses all the time that think because they have an ad on some random web site that they are covered with their online advertising. The reality is just like in the real word we need to diversify, get into ever thing we can. The name of the game is get in front as many qualified eye balls as possible. We will discuss the ins and outs of SEM and BT, what they are and why they work well together. How to define and measure success. We will touch on site design and call to actions. SEO diversification in your online campaign, measurement, campaign optimization, your advertising messages, how site design affects your advertising results and sales process. Your online advertising can help you point out holes in your organization, not just in your web site but in your sales processes as well. We will learn to listen to our audience (potential clients) and let them tell us what we need to do in order to win their business.
  • We all need to advertise, more and more we are learning that we to do this online. There are some important things understand and processes to keep in mind as you set up your interactive marketing campaign. I talk to businesses all the time that think because they have an ad on some random web site that they are covered with their online advertising. The reality is just like in the real word we need to diversify, get into ever thing we can. The name of the game is get in front as many qualified eye balls as possible. We will discuss the ins and outs of SEM and BT, what they are and why they work well together. How to define and measure success. We will touch on site design and call to actions. SEO diversification in your online campaign, measurement, campaign optimization, your advertising messages, how site design affects your advertising results and sales process. Your online advertising can help you point out holes in your organization, not just in your web site but in your sales processes as well. We will learn to listen to our audience (potential clients) and let them tell us what we need to do in order to win their business.
  • We all need to advertise, more and more we are learning that we to do this online. There are some important things understand and processes to keep in mind as you set up your interactive marketing campaign. I talk to businesses all the time that think because they have an ad on some random web site that they are covered with their online advertising. The reality is just like in the real word we need to diversify, get into ever thing we can. The name of the game is get in front as many qualified eye balls as possible. We will discuss the ins and outs of SEM and BT, what they are and why they work well together. How to define and measure success. We will touch on site design and call to actions. SEO diversification in your online campaign, measurement, campaign optimization, your advertising messages, how site design affects your advertising results and sales process. Your online advertising can help you point out holes in your organization, not just in your web site but in your sales processes as well. We will learn to listen to our audience (potential clients) and let them tell us what we need to do in order to win their business.

Etpa seminar.70110 Etpa seminar.70110 Presentation Transcript

  • www.GrassRootsM.com
  • What is Social Media?
    • Social Media is simply, people having conversations with each other and sharing information through online channels
  • Social Media…The Big 5
    • Your Website
    • Your Blog
    • Facebook
    • Linkedin
    • Twitter
  • Ground Zero…Your Website
  •  
    • If Your Company’s “House” Is It’s Website…Then Your Blog Is The Living Room
    • TIP:
    • Have a conversation…don’t publish
    • Build relationships…one at a time
  • Here we go again. SEO, SEO, SEO...This week I was tasked with taking all of the information that I gathered from the SEO tests that we ran for various clients and finding a way to present it in a professional manner to them. At first I thought well this shouldn't be too hard, well I thought wrong. Trying to find a balance between what the clients need/want to know and what they will understand was difficult. Having to explain, in a document, what we analyzed and the recommendations that we came up with without sounding to technical was the main issue. After reviewing all of the information and choosing what is the most important, I came up with a preliminary report. It is by no means perfect or complete and I do not believe that it will ever be. The Internet is ever changing which means that everyday someone figures out new ways to optimize organic searches, design websites, and pretty much everything else that has to do with the World Wide Web. Staying on the cutting edge of technology is a full time job but if you are able to do it you will be one step ahead of your competition. This is one of the reasons that I have to keep up to date with the SEO materials because like everything else that has to do with the Internet, there is new information everyday. You just have to be prepared to figure out what is the correct information versus the bogus information and that is a huge task just in itself. If there is one thing that you should keep up to date on if you aren’t already is SEO. It could make or break your online business strategy so don’t let your website fall behind. The Intern...(week 5)
  • FAQ’s About Social Media
    • How do you find the time?
    • Do you really think it works?
    • What should I post about?
    • My customer’s aren’t online
    • Which social media platform works the best?
  • Keep These In Mind
    • Social media is a tactic not a strategy
    • It works best combined with other marketing efforts
    • It’s not the end all be all
    • It’s In-bound marketing to your website
    • Metrics
  • How Social Media Works For Your Business
    • You have to work it
    • You get what you give
    • It takes time
    • Continuous learning is necessary
    • Experiment, learn, try something else
    • Ask for help
    • Your social media voice should represent who you are as a company
  • You Have To Work It…And It Takes Time
  • Be Sure to Choose the Right Tool for Your Market
    • Who's Your Target?
      • Reach the 18 - 35 crowd on Facebook
      • Affluent professionals network on LinkedIn
      • Twitter is literally anything you want
  • Rules of Engagement
    • Listen more than you talk
    • Remember: It’s about them , not you.
    • Always “listen” and interact/engage
    • Provide value far beyond your particular site or service
  • Facebook
  • TIP: Cultivate a fan base with a Facebook Page to build your brand, increase awareness and encourage inquiries.
  • Twitter
    • TIP:
    • Build a following on Twitter and communicate directly with potential and existing customers.
  • Linkedin
  • TIP: Set up a LinkedIn account to cultivate warm leads through your existing professional contacts.
  • www.GrassRootsM.com Thanks for Listening!