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New Media Marketing for Restaurants
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New Media Marketing for Restaurants

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Restaurants are leading the charge when it comes to New Media Marketing. Get some insight into how they are using the power of social interaction to increase business.

Restaurants are leading the charge when it comes to New Media Marketing. Get some insight into how they are using the power of social interaction to increase business.

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New Media Marketing for Restaurants New Media Marketing for Restaurants Presentation Transcript

  • New Media Marketing Chris Munz, Fishbowl Inc. Twitter.com/thecmunzproject #UCIdeas
  • New Media Marketing Engagement New Customer Acquisition Fun! Trust Retention Social Media is a fundamental shift in how we communicate. It takes one to one communication and turns it into one to many.
  • Old Media Marketing This does not mean you should ignore old media marketing!
  • New Media Marketing eMarketing = relationship marketing We don’t have a choice on whether we DO eMarketing, the question is how well we DO it!
  • The value of a customer Balancing new customer marketing activities with existing customer activities is vital to a restaurant's success.
  • Relationship Marketing Game Plan • Communicate frequently • Offer customer rewards • Hold special events • Build two-way communication • Enhance your customer service • Visit the trenches • Ask for the customers feedback in-store as well in the social space
  • How are restaurants creating Mobile a relationship with New Devices Media? New Media Marketing Social Email Media Mobile Devices Email New Media Marketing Social Email Media
  • Is email really Social? Mobile Devices New Media Marketing Social Email Media How are people sharing?
  • Share with your NETWORKS! (SWYN)
  • Incentivize your loyal customers
  • Connecting Facebook Fans to Email databases User Signs In Responds and Closed Becomes Loop a Fan Shares Receive Fan Signs Status Up for Updates E-club
  • Connecting Facebook Fans to Email databases
  • Mobile Devices New Media Marketing Social Email Media Social Media
  • Smokey Bones Bar & Fire Grill
  • Smokey Bones Bar & Fire Grill
  • Mobile Devices New Media Marketing Social Email Media Mobile Devices
  • Location based Marketing trends?
  • Group Buying
  • A Fresh approach for your Marketing PLAN!
  • What’s Working! Restaurants are setup to take advantage of this new way of communicating!
  • Final Thoughts! •Cross Channel Promotion, what you do in one channel needs to be reflected in the other channels •Listening is key to building solid relationships with your guests •Be aware of your brand and how it is presented to your guests •Think outside the box, there is no right or wrong just a wrong for not trying it •Get others in your organization to participate •Use your loyal customer base to help promote your restaurants
  • Another Marketing Opportunity!