New Media Marketing




  Chris Munz, Fishbowl Inc.
Twitter.com/thecmunzproject
          #UCIdeas
New Media Marketing
                 Engagement

           New Customer Acquisition

                     Fun!

         ...
Old Media Marketing




This does not mean you should ignore old media marketing!
New Media Marketing
eMarketing = relationship marketing




    We don’t have a choice on whether we DO
  eMarketing, the ...
The value of a customer




Balancing new customer marketing activities with existing
   customer activities is vital to a...
Relationship Marketing Game
                  Plan
•   Communicate frequently

•   Offer customer rewards

•   Hold specia...
How are restaurants creating         Mobile


  a relationship with New
                                     Devices




 ...
Is email really Social?
                                     Mobile
                                     Devices




     ...
Share with your NETWORKS!
          (SWYN)
Incentivize your loyal
     customers
Connecting Facebook Fans to
     Email databases
                 User
               Signs In



    Responds
      and
 ...
Connecting Facebook Fans to
     Email databases
Mobile
                  Devices




                   New
                  Media
                 Marketing
           ...
Smokey Bones Bar & Fire Grill
Smokey Bones Bar & Fire Grill
Mobile
                   Devices




                    New
                   Media
                  Marketing
       ...
Location based Marketing trends?
Group Buying
A Fresh approach for your
     Marketing PLAN!
What’s Working!




Restaurants are setup to take
advantage of this new way of
      communicating!
Final Thoughts!
•Cross Channel Promotion, what you do in one channel needs to be

reflected in the other channels

•Listen...
Another Marketing
  Opportunity!
New Media Marketing for Restaurants
New Media Marketing for Restaurants
New Media Marketing for Restaurants
New Media Marketing for Restaurants
New Media Marketing for Restaurants
New Media Marketing for Restaurants
New Media Marketing for Restaurants
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New Media Marketing for Restaurants

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Restaurants are leading the charge when it comes to New Media Marketing. Get some insight into how they are using the power of social interaction to increase business.

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New Media Marketing for Restaurants

  1. 1. New Media Marketing Chris Munz, Fishbowl Inc. Twitter.com/thecmunzproject #UCIdeas
  2. 2. New Media Marketing Engagement New Customer Acquisition Fun! Trust Retention Social Media is a fundamental shift in how we communicate. It takes one to one communication and turns it into one to many.
  3. 3. Old Media Marketing This does not mean you should ignore old media marketing!
  4. 4. New Media Marketing eMarketing = relationship marketing We don’t have a choice on whether we DO eMarketing, the question is how well we DO it!
  5. 5. The value of a customer Balancing new customer marketing activities with existing customer activities is vital to a restaurant's success.
  6. 6. Relationship Marketing Game Plan • Communicate frequently • Offer customer rewards • Hold special events • Build two-way communication • Enhance your customer service • Visit the trenches • Ask for the customers feedback in-store as well in the social space
  7. 7. How are restaurants creating Mobile a relationship with New Devices Media? New Media Marketing Social Email Media Mobile Devices Email New Media Marketing Social Email Media
  8. 8. Is email really Social? Mobile Devices New Media Marketing Social Email Media How are people sharing?
  9. 9. Share with your NETWORKS! (SWYN)
  10. 10. Incentivize your loyal customers
  11. 11. Connecting Facebook Fans to Email databases User Signs In Responds and Closed Becomes Loop a Fan Shares Receive Fan Signs Status Up for Updates E-club
  12. 12. Connecting Facebook Fans to Email databases
  13. 13. Mobile Devices New Media Marketing Social Email Media Social Media
  14. 14. Smokey Bones Bar & Fire Grill
  15. 15. Smokey Bones Bar & Fire Grill
  16. 16. Mobile Devices New Media Marketing Social Email Media Mobile Devices
  17. 17. Location based Marketing trends?
  18. 18. Group Buying
  19. 19. A Fresh approach for your Marketing PLAN!
  20. 20. What’s Working! Restaurants are setup to take advantage of this new way of communicating!
  21. 21. Final Thoughts! •Cross Channel Promotion, what you do in one channel needs to be reflected in the other channels •Listening is key to building solid relationships with your guests •Be aware of your brand and how it is presented to your guests •Think outside the box, there is no right or wrong just a wrong for not trying it •Get others in your organization to participate •Use your loyal customer base to help promote your restaurants
  22. 22. Another Marketing Opportunity!

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