Database + Mobile email + Image Based Marketing
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Database + Mobile email + Image Based Marketing

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    Database + Mobile email + Image Based Marketing Database + Mobile email + Image Based Marketing Presentation Transcript

    • Database + Mobile email + Image Based Marketing Presented by Chris Munz, Sales Engineer Fishbowl Inc. @cmunzproject #fb2012
    • It is going to be one of those days!I feel like this most days! #fb2012
    • How much email are subscribers receiving each day? #fb2012
    • Why People Unsubscribe #fb2012
    • #fb2012
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    • Data Miners #fb2012
    • Segmentation = Relevant Messaging Case Study The Challenge: Declining/Stagnant Open Rates hovering around 22% - 18% from sending messages to all members.Family Style Italian Restaurant #fb2012
    • Solution: Learn Guest Preferences to gain additional insight for better message targeting. #fb2012
    • Survey = Customer Data Survey was sent to the entire list 24% Open Rate #fb2012
    • Special Occasion Data AnalysisSurvey Question: Are you ever the event organizer for your group? Frequency of Organizing Events for Large Groups 4% 22% Very frequently 24% Somewhat frequently Rarely Never 50% #fb2012
    • Family Data Analysis Survey Questions: How old are your children? Do you have children living at home? Age of Children Living at Home Children Living at Home 12000 10000Number of Responses 8000 Yes 6000 45% No 4000 55% 2000 0 0-5 6-12 13-17 18+ Age #fb2012
    • Segmentation = Relevant Messaging = Higher Open RatesFamily Mailing53% Open Rate Special Occasion Mailing 40% Open Rate #fb2012
    • 90 Million Active Subscribers and the Email Providers they use! COMCAST.NET AOL.COM 4% 11% YAHOO.COM 28% GMAIL.COM 16% OTHER HOTMAIL.COM 24% 14% MSN.COM 3% #fb2012
    • Email Client vs. Age Under 18 18 -34 35-49 50-64 65 or older Rather not say Other 3% 42% 34% 17% 3%1%Hotmail 6% 58% 24% 10% 2% AOL 4% 38% 32% 22% 3%1% Yahoo 4% 53% 30% 12% 1% Gmail 4% 68% 21% 6% 1% #fb2012
    • #fb2012
    • "Recognizing its not every day that you get a chance forfree pizza and Pepsi MAX on the simple flip of a coin, weexpect the rush of people signing up for Papa Rewards tocontinue right up until the official coin is tossed. "JohnSchnatter, Papa Johns founder, chairman and CEO. The reward for Papa John’s was that they gained more insight into new and old customers. #fb2012
    • Action Based Messaging Fishbowl Open Rates % Open Rate 83% 57% 46% 47% 47% 36% 32% 22% 23%Postcards All Messages Program Preference Birthday Family Join Loyalty Progam Welcome Preference Anniversary Center Center Thank You #fb2012
    • Action Based MessagingRegular Messaging Action Based Messaging #fb2012
    • Less Stress! #fb2012
    • Why we need to keep an eye on Mobile Email? Global Smartphone unit sales are expected to grow 25%, as people exchange their feature phones for more advanced devices. #fb2012
    • ~Why Mobile Email is Important~ #fb2012
    • Most Preferred types of mobile email messages Newsletters OtherNew Products Special Offers Real Time delivery tracking Promos + Vouchers #fb2012
    • Research shows almost 70% of subscribers delete badly designed mobile emails and 18% unsubscribe. #fb2012
    • #fb2012
    • 27 Million Users as of March 2012 #fb2012
    • #fb2012
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    • jamieoliver Pinterest is great, Idont bloody understand it but Ithink its great I think ..... But its acool way to search good stuff Isuppose mmmm #fb2012
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    • Top 4 predictions for 2012Winning Marketing programs will become data driven end to end. A tighter bond will be formed between all marketing channels. We will need to optimize our messaging for mobileImage based Marketing will become an intricate part of your marketing program. #fb2012
    • #fb2012