“Just Plane Smart”


Competitive Intelligence Analysis

                 Peter Grassman
                   July 16, 2010
2010 "Top Low Cost Airline for     2010 Airline Quality Rating (AQR)
Customer Satisfaction"- JD Power   selected AirTran A...
   Fleet of 110
    Airbus A320
    aircrafts and
    41 EMBRAER
    190 aircrafts


   Serves 60
    destinations


  ...
Year        Operating       Operating       Net Income ($)
            Revenue ($)     Expenses ($)
2010 (Q1)   870,000,00...
   Operates 86 Boeing
    B717-200 aircrafts
    and 52 Boeing B737-
    700 aircrafts


   700 scheduled flights
    pe...
Year        Operating       Operating       Net Income ($)
            Revenue ($)     Expenses ($)
2010 (Q1)   605,140,00...
   Airline Quality Rating
    (AQR) selected AirTran
    Airways as the top
    ranked low-cost airline
    of 2010.


 ...
Internal Sources   External Sources



   Sales Force       Mergent Horizon

   R&D               OneSource

   Marke...
   Weekly PowerPoint presentations
    ◦ In the event executives are busy, presentations will be uploaded to
      SlideS...
Databases:
LexisNexis
Marketline
Mergent Horizon
OneSource

Websites
http://www.airtranairways.com/about-us/awards.aspx
ht...
LIS590ACL_Southwest
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LIS590ACL_Southwest

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LIS590ACL_Southwest

  1. 1. “Just Plane Smart” Competitive Intelligence Analysis Peter Grassman July 16, 2010
  2. 2. 2010 "Top Low Cost Airline for 2010 Airline Quality Rating (AQR) Customer Satisfaction"- JD Power selected AirTran Airways as the top and Associates ranked low-cost airline
  3. 3.  Fleet of 110 Airbus A320 aircrafts and 41 EMBRAER 190 aircrafts  Serves 60 destinations  600 daily flights
  4. 4. Year Operating Operating Net Income ($) Revenue ($) Expenses ($) 2010 (Q1) 870,000,000 828,000,000 (1,000,000) 2009 3,286,000,000 3,007,000,000 58,000,000 2008 3,388,000,000 3,279,000,000 (85,000,000) 2007 2,842,000,000 2,673,000,000 12,000,000 2006 2,363,000,000 2,236,000,000 (1,000,000) 2005 1,701,000,000 1,653,000,000 (20,000,000)
  5. 5.  Operates 86 Boeing B717-200 aircrafts and 52 Boeing B737- 700 aircrafts  700 scheduled flights per day to 63 locations in the United States  Hub: Atlanta, Georgia
  6. 6. Year Operating Operating Net Income ($) Revenue ($) Expenses ($) 2010 (Q1) 605,140,000 602,090,000 (12,030,000) 2009 2,341,400,000 2,160,200,000 134,662,000 2008 2,552,500,000 2,628,300,000 (266,334,000) 2007 2,310,000,000 2,167,300,000 50,545,000 2006 1,892,100,000 1,851,200,000 14,494,000 2005 1,892,100,000 1,427,100,000 9,320,000
  7. 7.  Airline Quality Rating (AQR) selected AirTran Airways as the top ranked low-cost airline of 2010.  Received the Market Leadership Award from the editors of Air Transport World (ATW).
  8. 8. Internal Sources External Sources  Sales Force  Mergent Horizon  R&D  OneSource  Marketing  LexisNexis
  9. 9.  Weekly PowerPoint presentations ◦ In the event executives are busy, presentations will be uploaded to SlideShare and e-mailed. E-mailed presentation will provide slides with audio analysis. ◦ See example: http://www.slideshare.net/grassma1/southwest-airlines- 4738510 ◦ Weekly PowerPoint presentations will be archived on Southwest Airlines Co. server for future use.  A monthly executive summary with intelligence from the previous month ◦ Monthly executive summaries will be archived on Southwest Airlines Co. server for future use.
  10. 10. Databases: LexisNexis Marketline Mergent Horizon OneSource Websites http://www.airtranairways.com/about-us/awards.aspx http://www.airtranairways.com/about-us/corporate_info.aspx?nav_id=107 http://www.jetblue.com/about/ http://www.jetblue.com/about/ourcompany/awards.asp http://www.southwest.com/about_swa/?int=GFOOTER-ABOUT-ABOUT

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