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LinkedIn for Business 101
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LinkedIn for Business 101



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  • (users can find how to ask for recommendations by going to the top menu. Under “Profile”, they will find “Recommendations”)
  • (Official LinkedIn buttons and icons can be found at:
  • (information about events can be found at
  • (Groups can be found in the top menu of LinkedIn under “Groups”)
  • (The “Answers” section can be found in the top menu at LinkedIn by searching under “More”)
  • (information about skills is at or in the top menu under “More”)
  • (download the app for free at the iPhone app store. The cards are manually transcribed by LinkedIn staff, so it can take a bit before they’re ready)
  • (Advertising information is at: or in the top menu under “Home”)


  • 2. Why LinkedIn
  • 3. Tip #1 Write up your profile and take your time. There’s a lot involved and plenty you can share to grab someone’s interest. And always, use a professional photo.
  • 4. Tip #2 Import your resume to make it easier to complete your profile. Yes, business owners should have resumes too.
  • 5. Tip #3 Update your experience and other profile information regularly. These are the things that make you more interesting to other LinkedIn users.
  • 6. Tip #4 Use the “Recommendation” feature to ask those you’ve worked for before to recommend you on LinkedIn.
  • 7. Tip #5 Don’t wait until you need new clients to start connecting. Establish those connections now, so you can get the work right as you need it.
  • 8. Tip #6 Get LinkedIn on your website. Include sharing buttons and a link to your LinkedIn profile.
  • 9. Tip #7 Participate regularly. While rapid fire updates like you might see on Twitter aren’t usually expected, try to come around daily.
  • 10. Tip #8 Make sure you’re approachable. Answer messages and questions that are directed at you.
  • 11. Tip #9 Events are a great way to connect with like-minded professionals in your area.
  • 12. Tip #10 Join and create LinkedIn Groups for even more meaningful interaction.
  • 13. Tip #11 Establish your expertise and answer questions relevant to your subject matter in the “Answers” section of LinkedIn.
  • 14. Tip #12 Be a connector on LinkedIn. If you know two people who should know each other, introduce them.
  • 15. Tip #13 Find out what skills are in demand in your industry by using the “LinkedIn Skills” feature.
  • 16. Tip #14 If you have an iPhone, try LinkedIn’s CardMunch application. It allows you to scan business cards and import your contacts. No more excuses for not following up!
  • 17. Tip #15 If you want fast results from LinkedIn, start a LinkedIn advertising campaign.
  • 18. Tip #16 Set a daily budget for your ads and monitor your early campaigns very closely.
  • 19. Tip #17 LinkedIn advertising has strong targeting options. Use them to make sure your ad is getting to the people it should be.
  • 20. Learn More & Get Started For more marketing help and advice, visit us Or Follow us on at