Grasp Internet Marketing Services

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    Grasp Internet Marketing Services - Presentation Transcript

    1. The Power of Internet Marketing Tools, Methods, Price and Value of e-marketing
    2. What is Internet Marketing Internet marketing, also referred to as i-marketing, web marketing, online marketing, or e-Marketing, is the marketing of products, or, services over the Internet. Internet marketing ties together creative and technical aspects of the Internet including design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
    3. E-Marketing Eligibility E-marketing is not for everyone. Use it only if you meet any one of the criteria:
      • If you have a product or service which needs branding on Internet.
      • If your customers are searching for your solutions/products through Internet.
      • If your product can be used by Internet accessing consumers.
      • If you have your company's website printed on your product.
    4. Methods of e-Marketing
      • Internet Brand Building
      • SEO: Search Engine Optimization
      • SEM: Search Engine Marketing
      • SMM: Social Media marketing
      • PPC: Pay Per Click Advertising like Google Adwords etc.
      • Blogging: Writing blogs about the products and services and .
    5. Tools of e-Marketing
      • Company's Website
      • Company's Blog
      • Email Campaigns
      • Press Releases
      • News Releases
      • Discussion Forums
      • Article Website
      • Social Networks: Linkedin, Twitter etc.
      • Multimedia Content Marketing: YouTube, etc.
    6. Advantages of e-Marketing
      • Reach large number of potential customers on Internet.
      • Get qualified and relevant audience for your business.
      • Long Term Residual Impact.
      • Measurable Effectiveness and Results.
      • Cost Effective than conventional marketing.
    7. How Internet Marketing Works
      • Customer Search for a Product or Solution on Google and other Search Engine OR Reads an article/ post about your product.
      • Prospects clicks on your Ad/ SEO link in search results/ link in the article or press release etc.
      • Lands on your website.
        • One, Your Brand Awareness increases.
        • Two, he may outright purchase the product.
        • Three, fills a Information Request Form and your salesperson contact customer (Lead Generation).
    8. Cost of e-Marketing
      • Fixed Cost : Services of e-Marketing Experts
      • Content Development Cost : Cost of content development like designing, writing and editing content etc.
      • Advertising Budget : Advertising Budget for various campaigns.
    9. Internet Marketing Methodology
      • Acquire complete understanding about your product and your services.
      • Brainstorming to rediscover the value proposition of your product and services.
      • Optimization of your Website by writing and re-writing relevant content.
      • Help in creation of your Blog – technical as well as contents.
      • Identifying various e-marketing channels and publish your marketing message .
    10. Internet Marketing Deliverables
      • Increase in number of visitors on your website.
      • Increase in number of prospects trying to contact you for direct purchase.
      • Increase in number of times your website appears in search results.
      • Optimization of your Pay Per Click Marketing.
      • Increasing awareness about your products/ services.
    11. Want to improve revenues? Internet Marketing is all about Improving Revenues. Want us to analyse your business needs? Email: [email_address]

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