Graphic Design Portfolio - Willner, Charles

Graphic Designer

Corporate Identity Strategy Bills.com Redeisgn the Bills.com brand by recreating the logo and creating corporate identity guidelines. ategy BILLS C OM Creating a visual identity for the campaign pieces that reflects the historical holiday, represents the school, and can appeal to all the students at the college. The content on the raffle tickets and on the sign were pre- established and approved by the controller. I had to fit in all the content and reinforce it in a hierarchy so that the most important details stand out from a small distance to the demographic as they are walking.

Corporate Identity Package Soar Air ackage Using the pre-existing tagline, create and design the logo, letterhead, envelope, and business card for Soar Air, an airline company. ✈ ˝ SOAR A 1541 Gran 1 Ai d Have rsoa IR r Ro n, MI ad 4941 7 A IR SOAR in g ’re go e you wher atter No m ✈ ˝ SOAR 1541 1 AIR Grand A i r s o a r Haven , MI Road 49417 No m atter w here y ou’re going With no real background for the company I researched how people feel towards airlines and chose a wide demographic but focusing mainly on the late 20's to mid 30's age range. Because it isnt a well known airline, I created the logo and used elements that would be recognizable in what the company is leaving no room for doubt on what they do.

Constitution Day Raffle Package International Academy of Design & Technology The school was hosting a constitution day celebration with a raffle so they had me create a sign and raffle tickets for the event. DFFLE FCK u RAear TIacETlty and Staff, 1 2 kage RAFFLE TICKET Name EmaRAFFL il E TICKET How often do you use the CECybrary? (circ le one) 12828 Students You are cordially invited to 828 b. occasionally celebrate National Library Week a. Never c. Once per quarter d. several times per quarter. at a morning reception featuring RAFFLE TICKET Name EmaRAFFLE il TICKET 12828 Staff Caribou Coffee and Sweets Wednesday, April 16th at 10:00am. in the library to help with What sort of materials would you like to see your work at IADT? We will be rafﬂing gift certiﬁcates to RAFFLE TICKET Name 12828 Faculty Caribou Coffee. EmaRAFFL il E TICKET Do you currently teach a class that include (Circle One) Yes / No s a research project? If Yes, what is the topic of the research proj ect? __________ ~ Library Staff ____________ ____________________ Creating a visual identity for the campaign pieces that reflects the historical holiday, represents the school, and can appeal to all the students at the college. The content on the raffle tickets and on the sign were pre- established and approved by the controller. I had to fit in all the content and reinforce it in a hierarchy so that the most important details stand out from a small distance to the demographic as they are walking.

Bookmark Set International Academy of Design and Technology Library Game rk Set A set of bookmarks, one for each degree program the college Design offers, to be passed out in the library. They also serve to inform Key Collections where in the library's collection the books about the subjects on rt ati yA 6 nim 91 tas4076 pertaining to each degree program are located. A 7 n Fa 9.0 ing 70 ing m Ga 794 raw 3 D 74 Art it al Interior Dig 776 Designns Key Collen io ct sig re De ctu ior 47 chite 0 er 7 Int Ar 72 n Phot Digital ng oshop wi3 sig a De745 006/Illustrat Dr 74 ion .68 or Media ns str uct Fashion C on 690 Academy Library Key Collectio 248-457-2740 Desiectnns g y t www.cecybrary.com ph Ar ra al ot og 0 Digit776 g io Ph 77 in Key Coll & n a n aw tio Dr 743 ng ng io im 1 a wi3 witruct Sens 46 An 79 esign Dr 74 s C o 6 tor eD sit .7 eb 006 Sustai Graph Desig ic n tile tra Desigable Texti x us W 720.4 n le Te 746 p/Ill 8 7 746 s Ph sho 6. oto 00 6 Academy Library Key C oll n 248-457-2740 ect ions www.cecybrary.com ging acka564 P 8. 65 rator /Illust oshop6.68 Phot 00 Video ing & Produ arket ng 778 ction hic M dvertisi Grap gn A 658.8 Desi .6 741 Fashion Marketing Academy Library 391 658 248-457-2740 www.cecybrary.com Library Academy 40 248-457-27 om www.c ecybrary.c Dr aw 743 ing Typo 741 grap .62 hy 2 Acade my L ibrary 248-4 www.c 57-2740 ecybra ry.com The bookmarks are meant to be displayed as a set but each piece can standalone. Not only do they need to be designed keeping in mind that it is representing the school and the library, but also so that it can appeal to the students of that degree field. Each bookmark has its own color, graphics, and image that all pertain to that specific field.

Library Visual Dewey System International Academy of Design & Technology The current dewey system of books being located in library collections by subject. Certain number rangings are specific topics. The library has many patrons that are visual based individuals. SI GN DE esign HI ON I Dew rar Lib tem ADT ey Sys y’s FAS t libr ary 11001 10101 01001 01010 EDIA 1 iad 0 0 1 0 1 0 0 1 1 1 0 0 1 01 1 0 1 0 0 1 FAS 1 110 10010 01101 1000 AL M 0 1 0 1 0 1 0 0 0 1 0 1 0 01 0 0 1 1 0 0 0 1 0 H 01110 IT 1 1 1 0 1 0 1 1 0 0 1 0 1 0 00 0 1 1 1 1 0 0 1 0 ION DIG 000 10 0 1 0 0Li1ra0 ’s 0 1 1 1 0 0 0 1 1 0 1 0 1 1 0 1 1101 01010 1 1 0 0 1 1 IAeDTe bSy ry 0 0 1 11100 001010100 DES 1 0 0 1 0 0 1 1 0 0 1 D1w1y 00stem1 0 0 1 0 1 0 0 0010 00011 1 0 0 0 1 1 1 0 1 1 1 0 0 0 1 01 1 0 0 1 1 1 0 0 0 11100 11000 1001 01110 110100111 1001 01101 0 1 0 IGN DIGITAL 00011 00 01000 0 1010 000 0100 10 01010 1010I0 0100 11100 0011000101 100110001 1 0 1 0 1 0 00011 1 10 01 3 00 392 91- 7471 00 01 011 10011 00 00 01 01 10 0 11 10010 10 01 11100 1 0 1 1 1 0 01 1- 746 10 1 0 0 1 1 1 1 0 0 0 0 1 1 1 0 0 1 1 0 1 0 1 100 1 0 1 1 1 0 0 10 01010 1100 1 10 0 10011 1 0 0 0 1 0 0 1 0 0 0 1 1 0 0 0 0 0 1 1 0 0 1 00 0 1 0 1 0 1 MEDIA 1 ry1 0 0 1 00110 1a 0 adt0li0br 1 0111 00001 001110 10 0 0 1 1 1 10 0 10011 0 00110 10 1100 010 00010 0 0 1 1 0 1 11 00010 01i 10 1010 1 0 1 0 1I 0 0 0 1 0 1 0 10100 10 01100 01101 0 1 0 0 1 0 01110 7 76.0- 10010 00 10111 0 10 0 0 11100 .4 910 1 00111 10010 1 0 0 0 1 1 00 1 11000 11 0 1 0 1 71 0011 00011 10100 01 00 00 11100 0 00011 01100 11 00111 00 10000 10 1010I I created a system that allows for those visual individualls to be able to quickly access the subjects by visual signage. The most common subjects and thos subjects that are most likely to be used in the library, Signage was created telling where in the collection those subjects are located. The initial signs tell the number range and is in the image of a book cover with spine. On the spine is where the book subject is located in the dewey system. When a person gets near to that subject in the collection, a smaller version of that spine is located where that subject is.

Book Cover Set American Visions by Robert Hughes Design the cover and spine for the books in the Robert Hughes American Visions bookset titled Art in the 50's, Architecture in the 50's and Music in the 50's Rob Hu ert ghe s muchit over Rob Hu ert ghe arcture s e s ic : art a ice rchc rt IN the the : IN t ittuirn0s Robert IN THE a e s r rt eet Hughes obb s RRo hees rt HHugh r 5 ug be architectu Ro hes T IN t g ber Hu THE u Ro hes in mu 50s muitecture IN TH HE g arch arc Hu a r rt eet obb es RRo hhes T itec ert HHug h m ug ecrch ic b Ro hes in mu a s HE in s siic IN T E g sc Hu 5ture th art s turit ns: ns: the re the 0 o 0s 0 io am v si e viis e ns: eric IN THE n IN T HE 5 5 IN 5 iicoa ican an 50s in : IN TH err 5 mv s mei vis : IN an s: ion ica ion 0 THE r is s: me nv PH HE IN TTHE IN AIDO a ca N THEE IN eri ghe ss the am ghe PH THE A Hu u IDO r H N e ts esrte HE h oam b ug b Ro e ugh erican rtRH visions: 50 ss 50 beH 50 t oRer bo Rob R e rt H 50 ugh 50 OON I ID AAD N es O PHH NP ID HA N P PHAIDON s O AID PH Robert Hu g hes OON I ID N HHAAD NP OP AID PH The design is to be intriguiging to appeal to the twenty-something male and female with an interest in either art, music, architecture, or history. Because thebooks are about the those topicss in the 50's, I chose to appeal to those who were not born unti lafter that time. For those who were there, the books are only an interpretation on what they feel they already know.

Menu Design Set Mitsuba Restaurant ign Set Design the menu for a restaurant called Mitsuba using only the name as inspiration to design the menu. ts dien and gre d ral in e sala atu id ith n with s hes ew d dis mad s serve 4 ona l l… orfu portion . $1 diti flav . . . s . . . Tra and nerou . . . e om g. Ge . . . oles . . . Wh flavorin . . . . . . . d an n bre ad . . . . a . . . pe Itali dish uro nal of E d itio ills ende e rad h nt hT ked i th te Eac gna -ba ishes ies on quisi a Las nta isin e sun d r x Pizz a cco li u he asian ly car h an e expe- e Pol abella d Bro m Bro th aC m t sty i t sub fro a fam . Wi is an ther rt an la Mit you tic t the uisine here Whe Po uine ith C t to ntas roit, c g e. ge g Lin uine w li nar a ugh ith fa n Det opean , dinin textur r a lar ory g o rbo Bro d w i ur ne d o ist Lin a Fagi lla Ca se l. Now fine E Skyli or, an ening u. A h of fu ea Pa st etti A rs ri of oit col ev yo ere gh ppe odo ce to h ition e Detr aste, imate en to osph ecial. Spa fed Pe m Pom ra Sau d t t f o a tra f th with an in are op an atm ion sp Stu hini c Marin wo s c vie ce rich joying doors with occa Zuc a with ari d y t m ac rien are en n, Our bine s ever Pas d Cala i Cogn m e l you bratio lity co mak Frie taccio cele ospita dinin g Mo s Eur Mits op ean C ba a u of h urried sub unh 1522 uisine Rialty Mit as a nd 7 M r spec estfaers astic. iaDe il f ur t ds a troe of oue it aoa o g faant ls it M , R ls li bu ec o n ur t aste ous e Sp 6nt6g ,uisitIe495feedn a1 x a up… ll yo aH adv te -5q 5ve you 44 e 5 - So nth ra $8 sub ake s a 555 .10 ha to e meal. . . . Mit to t the ta t to le 5 . $5 50 wit ned . . . ou is n e y only . . . . gin le . . . urg ea . . . . . $8 esig asurab ad. . . . t ic m . . . . . . . . . $10 .50 mitsu Be ns d le re . . . . We es. No g ton . . . . ortio for a p alian b . . . Soup h dis gthe nin nt g . . . . . . . . . . . . . . . ll p . . . an Pla ba t . . . n . . Sma are you rusty I . . . ia’s Be stre n Egg Dressi . . . . . . . . . . . . $9 00 .00 p pre es with c . . . r and s ab . . . . . . . . . . Victo H erb u Citru ing Cr wn . . . . . . . . . $8 50 . Com . . . up ba uz fK ra r . . . . . 0 . u p . ken, So M d itsu with Y ette o ruma P burge . . . . . . . . . . . . . . $1 .50 h so hic qu Ku am . . . . . . . $3 Eac telliC oup Sala m Cro Wild eef H uce . . . . . . . . . . . . . . from a B a . . a Cav ding S fills Cre p Fried anese lace S . . . . . . . . . . . . . . . . . d e re G Dee ed Jap Demi elet . . . . . . . . . . . . . . We /fre l . ch w .50 Gril k with ice Om ef Ric . . . . . . e .. 0 ea . $6 50 a R e . age . 2 .5 . . . $7 . Ste nese hed B . . . . . ver . . $ . . . a s . . . . . . . . . . . . . $7 .00 Jap ial Ha . . . . . r be . . . . . . c . you . . . . . . . . . . . . . . . . . . . . 7 .50 Spe hu . . ose . . . . . . . . . . . . $ 00 oc Cho . . . s . . . . . . . . . . . . . . . $7 . Sh 0 . . . . . . 4 .5 as . e glas . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 .50 . . $ .00 Sod h . . . . $ . . . 5 All es by t Merlot on . . . . . . . . . . . . . . . . . . . . . . . . . . 6 .00 . . . . . . . $ .50 n . . $ . . . . . . . $5 Win ernet - auvig . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 .00 . . . . . . . . . . . . . . . . . . $6 .50 . . . $ . . . Cab ernet C d . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . rt . . . . . . . . . . . . . . . . . . . . $6 .50 . e . Cab iche R . . . . . . . . . . . . . . . . . . . . . . . . . . . . se . . . . . Des . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 .00 t . . Pas t Noir y . . . sling . . . . . . . . . . . . . . for . . . retto . . . . . . . . . . . . . . . . . . . . . . $ 4 .50 o a e A nd . . . a . Pin rdonn urg Ri . . . . . . . . . . . . . . . d Am . . . . . . . . . . . . . . . . . . . . . . . . . . . $ .50 Cha nnesb Blanc . . . . . . otti an . . . . . . . . . . $4 a n . . Bisc ream . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 .50 Joh igno del C . . . Ice atala . a . . . . s . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 .50 . $ Sa uv Zinfan c tt . . . . $ es Na na Co Crepe ke . . . . . . . . . . . . . . . . . . . . . . . . hite recip join Eur W mily u to n Pa wbe rry se Ca . . . . . . . . . . . . . . . . . . . . . . . . opea Mitsub ese fa e e . Stra tta Ch kies . . . . . . . . . . . . . . . . . . . nC a ties s. Th e invite yo o . Rico tta Co . . . . . . . . . . . . . . . . . . . . 1522 uisine R cial ishe Spe re d s and w co e . . . Ri ell . . . . . . . . Det 7 Mile R estauran red eatu .50 s . . . . . roit oa t 616- , MI 495 d n ono ur f eratio $12 .00 Pizz Knot . . . . . e-h try o en s) . . . e . 555- 44 Tim u to d for g erving . . . . . $21 00 Lov foli . . e yo joye ss . . . . . . . . . Stru 5555 invit en enerou . . . $18 We been . . . . . . . . . . . . . . . 18 .00 n. (G . . . $ ve . . . . . . . . . . . . . . . . . . . . $9 .00 mitsu ha itio . . . . . . . trad . . . . . . . . . . . . the . . . . . . . . . . . . . . . . . . . . . . . . . . estr a Bio . . . . . . do . . . . . . . . . . . . . . . . . . . n Min alá in Riso . . . . . . . . . . . . . . . . . . . . . . . . . . ba B acc o con ata . e . . . ll itt ak Vite ach Fr ese C e Spin tta Ch Rico I researched the word Mitsuba, which is a spice and found historical beliefs in Japanese culture that defined Mitsuba with a symbol. I incorporated that symbol into the menu's identity.

Packaging ReDesign Braun Coffee Grinder Redeisgn the packaging for the Braun coffee grinder. The original packaging was heavily outdated with a pale, all black, design. I designed the packaging to not only reinforce the quality but to appeal to a new demographic. Moulin à Café Molino de Café esign atic COFFEE GRINDER ro m A F O R H O U S EH O L D U S E O NLY F O R H O U S EH O L D U S E O NLY Pour usage domestique seulement Pour usage domestique seulement AROMATIC AROMATIC C O F F E E C O F F E E GRINDER GRINDER The convenient way to prepare better tasting, freshly ground co ee. The convenient way to prepare better tasting, freshly ground co ee. #1 Capacity: 2.5 ozs. (for up to 12 cps of co ee). Capacity: 2.5 ozs. (for up to 12 cps of co ee). La façon pratique de préparer du café fraîchement moùlu encore plus La façon pratique de préparer du café fraîchement moùlu encore plus savoureux. Capacité: 2,5 oz (jusqu’à 12 tasses de cafá). savoureux. Capacité: 2,5 oz (jusqu’à 12 tasses de cafá). La manera más cómoda de preparer café molido fresco de mejor sabor. La manera más cómoda de preparer café molido fresco de mejor sabor. Capacidad: 2.5 oz. (para hasta 12 tazas de café). Capacidad: 2.5 oz. (para hasta 12 tazas de café). Superior Design Ribbed Lid Design Best Large capacity see-through lid provides greater Guides co ee beans into blades for evenly ground co ee. Selling visibility for full control of grinding neness. Conception Supérieure Couvercle Nervuré Achemine les grains de café vers les lames pour assurer Brand La grande capacité voir-à travers le couvercle fournit une mouture uniforme. une plus grande visibilité pour la pleine commande de Diseño de Tapadera Acanalada la nesse de meulage. Guía los granos de café hacia las cuchillas para lograr Diseño Superior café molido más homogéneamente. La capacidad grande ver-por la tapa proporciona a Ar mayor visibilidad para el control completo de la neza que muele. omatic Cord Storage Range-Cordon Almacenamiento de Cordón Precision Blade System • 2.5 oz. Capacity (up to 12 cups of Coﬀee) Precision stainless steel blade and 150W motor avoid • Ribbed Lid for Consistent Grind overheating of grinds. • Powerful 150W motor Ar Lame de Grande Précision • Safety On/Oﬀ Switch Lame en inox de grande précision et moteur 150W • Cord Storage Safety ON/O Switch pour éviter la surchau e de la moture. Grinding action will not start unless lid is secure. omatic Sistema de cuchillas de precisión • 2.5 onces. Capacité (jusqu’à 12 tasses du café) Interrupteur Marche-Arrêt de Sûreté Las cuchillas de precisión de acero inoxidable y el • Couvercle à nervures pour à morcellement conformé Le broyage ne commence que lorsque le couvercle est motor de 150 watts evitan el sobrecalentamiento del • Moteur 150W puissant bien xé. molido. • Commutateur “Marche/Arrêt” De Sûreté Interruptor Con./desc. De Seguridad • Mémoire de Corde La acción de molino no empezará a menos que esté • 2.5 onzas. Capacidad (hasta 12 tazas del café) asegurada la tapadera. • Tapa acanalada para la rutina constante • Motor de gran alcance 150W KSM 2 B KSM 2 B • Interruptor Con./desc. De Seguridad • Almacenaje De la Cuerda USA Canada Made in Mexico Fabriqué au Mexique Distributed by: Imported by/Importe par Gillette Commercial Braun Canada Company Operations North America One Gillette Park 4 Robert Speck Parkway Suite 1000 ® LISTED 958 B Boston, MA 02127-1096 Mississauga ON E4Z 4C5 TYPE 4 041 The color and circular energetic feel to the redesign is intended to convey that the primary function of the product is reliable, technologically infallible, and that it is highly efficient. The target demographic was the younger crowd, about 16 to 24; the college students, the career starters, and the busy youth.

Advertising Campaign Popular Science Magazine / PopSci.com paign Using the pre-existing logos, the magazine and the internet logo, design a business reply card, email ad, and two web ads, one for popsci.com and another for crainsdetroit.com The campaign is designed to negate the misconception that Popular Science Magazine is only about science and for the scientific type. It's also meant to appeal to a younger audience, the college student/career starter, by being relatable to them and by creating a need for the magazine as a resource in their school/career and personal life. The BRC is created to be completely self sufficient, that is, so if impulsed or excited to respond, they can as the envelope, pre-paid postage, and even the sticky strip to close the envelope to protect any sensitive credit card information, are included in the design. Also, the idea of allowing them to not even pay until later, there are no obstacles for subscribing to the magazine.

Graphic Design Portfolio - Willner, Charles

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