When designing an EIA model that will meet the needs of both user and business, one model does not appear to address all needs. These 3 draft models are intended to be thought starters and a means to debate pros and cons from a user and business perspective.
Large pieces of key functionality such as physician, facility and physician home pages
Similar sites based on audience types
Types of Affinity Models Core Core Core 1 2 Everything is KP Model 1 2 3 Segmentation by Audience 1 2 Core 3 4 5 Segmentation by Content Affinity: likeness based on relationship or causal connection involving resemblance in structural plan and indicating a common origin Core
When you enter the store you segment into men's or woman's.
Then you drill down... or find what you are looking for.
Woman's Jeans Woman's Tees Men’s Jeans Men’s Tees
EIA Model: Core Audience Segmentation Core Members & General Public My Health Manager Health & Wellness Plans & Services Kaiser Business Audience Employers Brokers Media Providers Independently branded Affiliate Programs ex: Weight Watchers Sites that don’t link to KP
Exposed Navigation is like a mall Shoes Men’s Clothes Books Jewelry Boots Jeans Fiction Rings
The mall has lots of stores with different types of merchandise.
Segmentation is done by merchandise type.
EIA Model: Exposed Navigation – Main Site(s) Dept Store: Member Services My Health Mgr Select a MD Locate our Svcs Dept. Store: Health Conditions Prevention Dept Store: Sales Medicare Students KPIF Company plans Dept Store: B2B Brokers Customers Media Providers Specialty Shop Specialty Shop Specialty Shop Specialty Shop Specialty Shop - Students CORE
Summary of the 3 Models Super Site Audience Segmentation Exposed Navigation Affinities based on Content Affinities based on Audience Everything is Kaiser 1 2 3
Discussing the 3 Draft Models What are the Pros and Cons of these models for our Users?
Discussing the 3 Draft Models What are the Pros and Cons of these models for our Business?
Discussing the 3 Draft Models What would these models mean for implementation and governance strategies?