Following this topic you should be able to…• Define and describe body image, from a bodywhys perspective• Develop an understanding of what media literacy is and how to best achieve it• Adopt a healthier and more informed attitude toward one’s own self- image, enabling you to be more equipped mentally to help a caller in need
Body Image•How we perceive ourselves or ouridealized selves•50% of women in the westernworld admit to harbouringinsecurities about their appearanceand body dissatisfaction(Bearman, Presnell andMartinex, 2006)•Body dissatisfaction is one of theprominent risk factors associatedwith the development of eatingdisorders (Shaw et al., 2004)
Positive Body Image Tips• Cherish your body and use it as a tool to enrich the fullness of life• Being healthy means living healthy – looking after yourself and eating well will make you feel good on the outside• Use daily affirmations – concentrate on a part of yourself you like and communicate to yourself that you are grateful for what you have• Do not try to look like anyone else – you are unique, so aim to embrace and accept your own individual beauty
The Media and Body Image• The media, through bolstering images of unrealistically “thin” women, plays a role in the manufacturing of unhealthy body images (APA, 2007)• A study carried out amongst a group of Fijian adolescents whom had never before been exposed to television evidenced this effect. Following a substantial time period of television consumption, Becker et al. (2002) found that participants began to display significantly more disordered eating attitudes and bulimic behaviours.
Media Literacy• In light of this, a number of media literacy campaigns have been developed• Media literacy involves:• being sceptical in how one perceives images and information in the media• Realising that what is projected from the media should not be taken at face value.• Understanding that with the availability of modern day technologies such as photo- shop, the media can virtually manipulate any image that they wish in order to sell their product (Stormer & Thompson, 1995,1998).
Beauty…a media-definedconcept throughout the ages Prehistoric Beauty: Wide hips were the quintessential beauty must have, as seen here sported by the fertility Goddess
Botticelli’s Birth of Venus (1400s)Beauty isdepicted here bysoft features andwomanly curves
Ruben’s The Mona Three Lisa – a Graces – timeless curvier beauty shaped (1500s) women are embraced as beautiful (1600s)The 1800s – Women began to“suffer for beauty”, wearing 1700s –Paleuncomfortable corsets to skin signifiesachieve the idealised 18-inch wealth andwaist status
1900s 1920sThe Flat-chestedhourglass bodybody shape shapes, whi ch suited the flapper style dress were extremely
1950s 1960sThe firstsex symbol Heroin chicemerged in was born inthe form of the sixties.the iconic FashionistasMarilyn such asMonroe, w Twiggy andho Edieembodied Segdewicka fuller popularisedfigure this deathly pale look
1970s 1980s Exercising became extremely popular in the 70s and 80s. The typical model in this era was long and lean.
1990sKate Moss pioneeredthe waif-thin look whichwas heavily soughtafter in the 1990s
The Extremities of Today Before After Model Valeria Lukyanova, 23, has gained fame through the extreme lengths she has gone to in order to achieve a Barbie like appearance
Excessive andunnecessaryplastic surgery Unnaturally thin
The Impact of Technology on Body Image• If technical difficulties are experienced, the link to this video is provided below:http://www.youtube.com/watch?v=5XF66Ku4a9U
AirbrushingSince theadvent ofdigitaltechnology, mediaprofessionals •Airbrushing:have been •Endorsesdistorting and celebritiesmanipulating and sellphotos to fit in productswith societal •Leads tobeauty ideals body dissatisfactio n, unrealistic expectations, and disordered eating within consumers
Instructions: QuizWhich of thefollowingcelebrities hasthe perfectfemalebody, according to themedia? Please Clickclick on your Hereselection When Finished Quiz
Georgia Salpa Click here to try again Incorrect: Plastic Fantastic Top British plastic surgeon Alex Karidis has suggested that Salpa appears to have had up to €20,000 worth of cosmetic surgery. (Sunday World, 2012)
Kim Kardashian Click here to try againIncorrect: Orange PeelKim Kardashian isknown for having aproblem with celluliteon her legs and thighs
Kate Upton Click here to try againIncorrect: Thefashion industryhavenotoriouslylabelled thisbeauty as “toofat”
Andrej Pejić Click here to try again Andrej is in fact a man
In other words..• Everybody has flaws• There is no such thing as “the perfect body”• Image is as powerful as it is superficial• Beauty is as subjective as it is diverse If you are experiencing problems with this video please see the link below: http://www.youtube .com/watch?v=YJP UoxFkFsY
To summarise…• The media can serve to injure peoples’ body image through yielding unrealistically thin beauty ideals• Hours of make-up, hair and photo-shopping can allow celebrities to appear as though they are “perfect”• Beauty is a socio-culturally defined concept that is fickle and ever-changing
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