3.02 – Forms of Branding
Forms of BrandingA brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or produ...
Forms of Branding A corporate brand represents  the entire company or  organization For example, Coca-  Cola, Ford, McDo...
Forms of Branding A product brand represents a  specific product of a company  or organization For example, Diet Vanilla...
Forms of Branding A private distributor brand, also called a store brand For example, Radio Shack brand of batteries, Lowe...
Trade character:Personified symbol that represents the brand name
Create a Vocabulary                             Flip Book                                 On the front define theACTIVITY ...
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Marketing obj. 3.02 -ppt_part_c

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Marketing obj. 3.02 -ppt_part_c

  1. 1. 3.02 – Forms of Branding
  2. 2. Forms of BrandingA brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services
  3. 3. Forms of Branding A corporate brand represents the entire company or organization For example, Coca- Cola, Ford, McDonalds, Kraft or Microsoft
  4. 4. Forms of Branding A product brand represents a specific product of a company or organization For example, Diet Vanilla Coke, Big Mac, or Windows XP
  5. 5. Forms of Branding A private distributor brand, also called a store brand For example, Radio Shack brand of batteries, Lowe’s brand of macaroni and cheese
  6. 6. Trade character:Personified symbol that represents the brand name
  7. 7. Create a Vocabulary Flip Book On the front define theACTIVITY word On the back illustrate the word with a drawing1. Competitive Advantage 11. Product brand2. Positioning 12. Generic brand3. Market position 13. National brand4. Brand 14. Private/distributor brand5. Brand name 15. Brand strategies6. Brand symbol 16. Family branding7. Trade character 17. Individual branding8. Brand recognition 18. Brand extensions9. Brand preference 19. Brand licensing10. Brand insistence 20. Co-branding
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