Marketing 3.01 d -ethical_considerations_in_product_packaging
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Marketing 3.01 d -ethical_considerations_in_product_packaging

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Marketing 3.01 d -ethical_considerations_in_product_packaging Presentation Transcript

  • 1. 3.01-D Ethical Considerations in Product Packaging
  • 2. Ethical Considerations in Product Packaging• Business Ethics in Product/Service Management
  • 3. Ethical Considerations in Product Packaging• Why do you think companies package and label their products? Answer: Create a good impression Help sell product Communicate benefits• Concerns for Product Packaging?Product Safety- Glass now plastic Tamper-resistant packages Airtight containers for foods Wasteful packaging Switching for spray cans and pumps
  • 4. Ethical Considerations in Product Packaging• Product labeling must inform customers about a product’s contents and give directions for use.1. Must have name of manufactures2. Quantity of contents
  • 5. Ethical Considerations in Product Packaging 3. Nutritional info4. Health claims are the same on allproducts; light, fat free, etc.
  • 6. Ethical Considerations in Product Packaging 5. Warnings on products like alcohol and cigarettes6. How to care for clothes
  • 7. Ethical Considerations in Product Packaging• In order for a product to say recycled it must show proof that it is retrieved a certain amount of scraps.• For a food to be organic it must meet certain standards
  • 8. Ethical Considerations in Product Packaging• What happens when a company fails to inform customers about product risks? 1. Company can get sued 2. Harm to customer• What is Planned Obsolescence? – Making products that are known to not last long, or change, so that people will need to replace them –Example: Cell phones are always coming out with newer functions and it makes consumers want to purchase the new and improved cell phone
  • 9. Ethical Considerations in Product Packaging• Sources: –Marketing Essentials