Marketing 3.01 d -ethical_considerations_in_product_packaging

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Marketing 3.01 d -ethical_considerations_in_product_packaging

  1. 1. 3.01-D Ethical Considerations in Product Packaging
  2. 2. Ethical Considerations in Product Packaging• Business Ethics in Product/Service Management
  3. 3. Ethical Considerations in Product Packaging• Why do you think companies package and label their products? Answer: Create a good impression Help sell product Communicate benefits• Concerns for Product Packaging?Product Safety- Glass now plastic Tamper-resistant packages Airtight containers for foods Wasteful packaging Switching for spray cans and pumps
  4. 4. Ethical Considerations in Product Packaging• Product labeling must inform customers about a product’s contents and give directions for use.1. Must have name of manufactures2. Quantity of contents
  5. 5. Ethical Considerations in Product Packaging 3. Nutritional info4. Health claims are the same on allproducts; light, fat free, etc.
  6. 6. Ethical Considerations in Product Packaging 5. Warnings on products like alcohol and cigarettes6. How to care for clothes
  7. 7. Ethical Considerations in Product Packaging• In order for a product to say recycled it must show proof that it is retrieved a certain amount of scraps.• For a food to be organic it must meet certain standards
  8. 8. Ethical Considerations in Product Packaging• What happens when a company fails to inform customers about product risks? 1. Company can get sued 2. Harm to customer• What is Planned Obsolescence? – Making products that are known to not last long, or change, so that people will need to replace them –Example: Cell phones are always coming out with newer functions and it makes consumers want to purchase the new and improved cell phone
  9. 9. Ethical Considerations in Product Packaging• Sources: –Marketing Essentials

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