Saints Sponsor Proposal


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Your chance to have your brand displayed via an SPL team.

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Saints Sponsor Proposal

  1. 1. St Johnstone Football Club Sponsorship ProposalOur teams, both on and of the pitch, create memories. We of er you the opportunity to be part of our team and suc es .
  2. 2. Sponsorship BenefitsShirt AdvertisingYour corporate brand displayed on the front of the home and away playing jerseys worn by the first team aswell as replicas sold to supporters through our agentsSt Johnstone FC Brand PromotionWebsite – Presence on every page, including the title pageMatchday programme – Front page sponsorship acknowledgement and full page advertisement for the seasonStadium scoreboard – prominent logo placementTrackside advertising boards - TV-facing - at all gamesElectronic advertising board, during live televised matches on Sky, ESPN and terrestrial TVBrand featured on all corporate hospitality material issued by St Johnstone FC - invites, menus, team sheetsPA acknowledgement at home fixturesArea for leaflet/brochure presentation in the east and west stands and reception area of McDiarmid ParkInterview back drop for all post match TV interviewsSt Johnstone FC AppearancesThe club will supply players and officials for public appearances at company eventsFramed MemorabiliaYou will receive a framed signed jersey and a framed team group photograph for display
  3. 3. Key Exposure ConsiderationsGuaranteed Coverage for the SPL as a WholeWeekly live match coverage on either SKY Sports or ESPNDedicated SPL highlights programmes on SKY and BBC1 Scotland“Secondary coverage” on various SKY highlights and news programmes, plus “Soccer AM”, “Soccer Saturday”and “Goals on Sunday”.Audience FiguresCumulative SPL TV audience for season 2010 – 11 to date: 62.6 millionTotal TV coverage time: 142 hours 17 minutesAverage live programme audience: 129,300Average “Sportscene” highlights audience: 154,400Terrestrial highlights cumulative reach: 1,372,800Specific Audience Figures:St Johnstone v Celtic, BBC1 Scotland, 27th October 2010Peak audience: 490,000St Johnstone v Celtic, ESPN, 30th October 2010Broadcast audience: 125,504Peak audience: 218,147Cumulative audience: 2,086,147Audience figures from the SPL mid-season media evaluation and BBC Scotland
  4. 4. Media Exposure ConsiderationsYour brand will receive exposure throughout the media including web and social media sites, national pressincluding The Sun (Scottish circulation 351,869), The Daily Record, The Daily Mail, The Scotsman as examplesand locally The Perthshire Advertiser, The Courier and Advertiser and The Evening Telegraph. se the oth Sa ints increa s Super-smo d Hughe pressure on Hibs an
  5. 5. Testimonials“I’ll never tire of people telling me that St Johnstone punch well above our weight.”Derek McInnes - Manager, St Johnstone FC“Everyone’s very well looked after. The ground’s easy to find. The facilities are of a really nice quality.The meal’s very, very good.”Liam Barn – Marketing Projects Manager, SSE“I’ve been fortunate enough to experience hospitality around the country.......... I would certainly say that St Johnstone’s is one of the best that I’ve attended.”Steve Hardy, Director, Sidey Ltd We of er you the opportunity to be part of our team, raise your busines profile, increase sales and be a part of the St Johnstone FC community.
  6. 6. Teamwork, friendship, partnership . . . . . . . that is how we score goals, on and off the pitch.St Johnstone Football Club LimitedMcDiarmid Park, Crieff Road, Perth PH1 2SJT 01738 459090E