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Website Video SEO – Is it better than YouTube SEO?

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Most people who are newbies to online video marketing tend to assume that video search engine optimization is all about getting your videos into YouTube, and expecting them to appear in Google’s ...

Most people who are newbies to online video marketing tend to assume that video search engine optimization is all about getting your videos into YouTube, and expecting them to appear in Google’s search results. However if you’re serious about Video SEO, you need to learn about how to optimize your own website and video on your website first. Watch my presentation I gave at the Search Engine Strategies conference in Chicago this past October to learn the why’s and how’s of optimizing video on your website for SEO.

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  • 153 videos indexed in Google
  • Philip (Yaigenstat):
  • Thank you all for listening and Please visit our site at ReelSEO.com (Real with 2 EE’s) We are not just SEO, but we write about all things online video and we would love to have you as loyal readers.
  • Thank you all for listening and Please visit our site at ReelSEO.com (Real with 2 EE’s) We are not just SEO, but we write about all things online video and we would love to have you as loyal readers.

Website Video SEO – Is it better than YouTube SEO? Website Video SEO – Is it better than YouTube SEO? Presentation Transcript

  • WEBSITE Video SEO, Explained
    By Grant Crowell, Videologist
    grant@reelseo.com
    Original presentation given October 20, 2010 at Search Engine Strategies, Chicago
  • Agenda
    • Introductions
    • Why Website Video SEO?
    • Tips
    • Free Stuff!
  • ReelSEO – We’re not about fishing reels…
    We’re not just about SEO… We believe that in order to optimize video, there is a lot more to learn.
    ReelSEO.com is The Online Video Marketer’s Guide – focused on internet video marketing, video advertising, SEO, video production, the online video industry, social media, YouTube, and anything else that can help marketers leverage the power of online video.
    We are here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.
    News, Commentary, Tips, How-To’s:
    Site - http://www.reelseo.com/
    Feed- http://www.reelseo.com/feed/
    Twitter - @reelseo
  • ReelSEO Videos indexed in Google
  • ReelSEO videos are indexed in just hours!
  • ReelSEO top search results for “video seo”
  • ReelSEO #1 for “video marketing”
  • ReelSEO’s Image thumbnails of videos in Google’s universal search
  • Video image thumbnails with play button feature
  • AUDIENCE POLL!
  • VIDEOLOGY 101WEBSITE VIDEO SEO, EXPLAINED
  • What is Website Video SEO?
    It’s an extension of Video SEO
    which is an extension of
    SEO and website publishing best practices.
  • What is Website Video SEO?
    Here are 3 basics things to remember…
    Website Video SEO is about driving more traffic directly through video in a search engines’ search listings directly to your website, which…
    Gives you an additional opportunity to rank in that search engines’ search results, and…
    Provides greater visibility in those search engines’ results pages with the use of a video thumbnail.
  • What is Website Video SEO?
    Here are a few more things to keep in mind...
    It can be “owned” or “shared” video content
    It’s not all about YouTube and Google!
    It can have traffic advantages over YouTube and other video destination sites.
  • Better targeted traffic
    More control over the content
    More control over the display
    More control over the thumbnail image
    No competition from other videos
    No rev share required
    No takedowns!
    Website SEO’s Advantages Over YouTube
  • Website Video SEO Chart
  • Website Video SEO Page Sample
  • TIPS!
  • Online Video Platforms (OVPs) & CDNS
    Manage all of your video assets
    Custom video players
    Better OVPs have their own Video SEO support and tools.
    But…
    Find out their Video SEO capabilities, and…
    Get a test demo, and….
    Actual template and client samples
  • Content Partnerships
    Video production professionals
    Video talent
    Interview guests
    Vloggers
    Consumers (your audience!)
    User-generated “video studs”
    Webcammers!
  • Transcription options for Website Video SEO
    YouTube route. (You need to have clear audio quality to work best.)
    Transcription software. (Should have a video player feature.)
    Transcriber (Human ear, but should have someone who understands your industry.)
    Speech-to-text technology. (RAMP, 3PlayMedia, and others do combination of technolgy + human ear, but charge a premium rate.)
  • Transcription tips for Website Video SEO
    Create your custom intro paragraph that’s keyword rich (also repeat for title tag and headers)
    Break up transcripts into easily digestible tracts (and keyword rich headers)
    Edit your transcript so it’s of a proper length and keyword-richness for where you want to show up in search results.
    Proof it for readability!
  • Free Goody!
  • FREE Google Video Sitemaps Webinar
    Reelseo.com/video-xml-sitemaps-video/
  • Questions?
    Comments?
    Care for a mint?
    grant@reelseo.comtwitter @grantcrowell