Video Seo Tips for Websites

What is “Website Video SEO?”   Optimizing video on a website YOU control to rank in the search engines and get found by others   Unique video content published directly to your website   Unique pages on your website devoted to video   Video content, and text content around the video, indexable by search engines   Site navigation with inbound links to your video content   Sharing and syndication capabilities Video SEO for Websites ©2008 Grantastic Designs, Inc. 2

The Present and Future   2008…   Video on independent websites is quickly, and heavily, indexed and ranked by the major search engines   2009…   Website design with video will be essential for search marketers to know how to optimize for Video SEO for Websites ©2008 Grantastic Designs, Inc. 5

Advantages   Website Video’s advantage over regular Website SEO…   More ways to optimize the same content!   Can be “duplicated” on 3rd party websites (including video sharing websites) without any spam penalty   More text and pages to optimize around. (Can do a description article AND transcription) Video SEO for Websites ©2008 Grantastic Designs, Inc. 6

Advantages   Video SEO advantages your own website has over (and other video sharing sites)   Multiple text pages with the same video content can all show up in the search engine results pages.   Direct links from search results to your own Website   You control the URLs   More content you can insert   You control the visitor experience   Better customer engagement features   Better branding   Better tracking capabilities Video SEO for Websites ©2008 Grantastic Designs, Inc. 7

Site structure   Create a unique URL for each video   Have a small number of videos?   Include the word “video” at the end of your page file name (separate with dashes)   Have a decent amount of videos?   Created a top-level “Videos” folder and put in your site navigation. (Including as a text footer link) Video SEO for Websites ©2008 Grantastic Designs, Inc. 9

Site Structure   Have a large (and growing) amount of videos?   Subdomain– videos.[companyname].com   .tv extension–good opportunity to associate your video content with available keyword-related domains.   If you are considering a domain update, consider domains that start with a popular, targeted keyword and end with “video” or media”. (Example: ShellyPalmerMedia.com) Video SEO for Websites ©2008 Grantastic Designs, Inc. 10

Site Navigation   Cross-link video categories with other areas of your site   Have long videos? Break them up!   People will be more likely to watch short segments and click on to the the next video   Plus, its more pages, more optimized content!   You can still show the long format video – no spam penalty. Video SEO for Websites ©2008 Grantastic Designs, Inc. 13

Website Video SEO MISTAKES   Putting video-related text inside Ajax, Javascript, or Flash. (Make it HTML.)   Having the video pop up on a separate page with no content appearing.   Using a video platform that doesn’t support   Individual pages with text components   Recognizable URLs   Cross-linking to other videos   Cross-linking to related non-video (text) content Video SEO for Websites ©2008 Grantastic Designs, Inc. 15

Video publishing platforms for Website SEO   Large amounts of regular video? Consider a professional Video SEO publishing solution that integrates with your on websites   Individual page creation for each video with medta entry   Automated categorization and MRSS feeds   Speech-to-text recognition for automated transriptions   Budget-oriented? Consider desktop software   Adobe Premiere Pro and OnLocation Video SEO for Websites ©2008 Grantastic Designs, Inc. 20

Video Seo Tips for Websites

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