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Video Seo Tips for Websites

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There’s much more to Video SEO than YouTube! Learn the advantages and tips to how to design your website with video content to get top placement in search results for targeted keywords, bring more …

There’s much more to Video SEO than YouTube! Learn the advantages and tips to how to design your website with video content to get top placement in search results for targeted keywords, bring more traffic, improve the user experience, and increase your ROI. (Originally presented at PubCon in Las Vegas on November 6, 2008.)


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  • 1. © 2008 Grantastic Designs, Inc.
  • 2. What is “Website Video SEO?”   Optimizing video on a website YOU control to rank in the search engines and get found by others   Unique video content published directly to your website   Unique pages on your website devoted to video   Video content, and text content around the video, indexable by search engines   Site navigation with inbound links to your video content   Sharing and syndication capabilities Video SEO for Websites ©2008 Grantastic Designs, Inc. 2
  • 3. Video SEO Diagram Video SEO for Websites ©2008 Grantastic Designs, Inc. 3
  • 4. Video SEO Diagram Video SEO for Websites ©2008 Grantastic Designs, Inc. 4
  • 5. The Present and Future   2008…   Video on independent websites is quickly, and heavily, indexed and ranked by the major search engines   2009…   Website design with video will be essential for search marketers to know how to optimize for Video SEO for Websites ©2008 Grantastic Designs, Inc. 5
  • 6. Advantages   Website Video’s advantage over regular Website SEO…   More ways to optimize the same content!   Can be “duplicated” on 3rd party websites (including video sharing websites) without any spam penalty   More text and pages to optimize around. (Can do a description article AND transcription) Video SEO for Websites ©2008 Grantastic Designs, Inc. 6
  • 7. Advantages   Video SEO advantages your own website has over (and other video sharing sites)   Multiple text pages with the same video content can all show up in the search engine results pages.   Direct links from search results to your own Website   You control the URLs   More content you can insert   You control the visitor experience   Better customer engagement features   Better branding   Better tracking capabilities Video SEO for Websites ©2008 Grantastic Designs, Inc. 7
  • 8. Components of Website Video SEO   Site Structure   Site Map   Site Navigation   Page Layout   HTML Content Video SEO for Websites ©2008 Grantastic Designs, Inc. 8
  • 9. Site structure   Create a unique URL for each video   Have a small number of videos?   Include the word “video” at the end of your page file name (separate with dashes)   Have a decent amount of videos?   Created a top-level “Videos” folder and put in your site navigation. (Including as a text footer link) Video SEO for Websites ©2008 Grantastic Designs, Inc. 9
  • 10. Site Structure   Have a large (and growing) amount of videos?   Subdomain– videos.[companyname].com   .tv extension–good opportunity to associate your video content with available keyword-related domains.   If you are considering a domain update, consider domains that start with a popular, targeted keyword and end with “video” or media”. (Example: ShellyPalmerMedia.com) Video SEO for Websites ©2008 Grantastic Designs, Inc. 10
  • 11. Page Layout Text around the video Cross-linking Cross-linking Text around the video Cross-linking Text around the video Keyword Tags Video SEO for Websites ©2008 Grantastic Designs, Inc. 11
  • 12. Site Navigation Video SEO for Websites ©2008 Grantastic Designs, Inc. 12
  • 13. Site Navigation   Cross-link video categories with other areas of your site   Have long videos? Break them up!   People will be more likely to watch short segments and click on to the the next video   Plus, its more pages, more optimized content!   You can still show the long format video – no spam penalty. Video SEO for Websites ©2008 Grantastic Designs, Inc. 13
  • 14. Multiple formats   Original Blog Site   Direct integration of metadata content to online video platforms Video SEO for Websites ©2008 Grantastic Designs, Inc. 14
  • 15. Website Video SEO MISTAKES   Putting video-related text inside Ajax, Javascript, or Flash. (Make it HTML.)   Having the video pop up on a separate page with no content appearing.   Using a video platform that doesn’t support   Individual pages with text components   Recognizable URLs   Cross-linking to other videos   Cross-linking to related non-video (text) content Video SEO for Websites ©2008 Grantastic Designs, Inc. 15
  • 16. Website Video SEO MISTAKES Video SEO for Websites ©2008 Grantastic Designs, Inc. 16
  • 17. Website Video SEO MISTAKES Video SEO for Websites ©2008 Grantastic Designs, Inc. 17
  • 18. Website Video SEO MISTAKES Video SEO for Websites ©2008 Grantastic Designs, Inc. 18
  • 19. Website Video SEO MISTAKES Video SEO for Websites ©2008 Grantastic Designs, Inc. 19
  • 20. Video publishing platforms for Website SEO   Large amounts of regular video? Consider a professional Video SEO publishing solution that integrates with your on websites   Individual page creation for each video with medta entry   Automated categorization and MRSS feeds   Speech-to-text recognition for automated transriptions   Budget-oriented? Consider desktop software   Adobe Premiere Pro and OnLocation Video SEO for Websites ©2008 Grantastic Designs, Inc. 20
  • 21. Listen to our podcast on iTunes! About the Presenter Reelseo.com/grant Questions? Comments? Requests? Care for a mint? grant@reelseo.com © 2008 Grantastic Designs, Inc.