"pattern cognition" (PSFK presentation)

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Slide 2: seeing things • we’re in the business of “seeing things” • a symptom for some people • a business model for the rest of us • our clients depend on seeing things early and clearly, on grasping new patterns • pattern: product idea, campaign theme, BFI, innovation, positioning strategy, new media play • it wasn’t there naturally at MIT • so I started wondering what are the mechanics? • are there patterns to pattern recognition?

Slide 3: recognition becomes cognition • It’s not pattern recognition, exactly • it’s not an act of identification • oh, there’s a pattern • or this is an example of that • it’s finding a match between – something swirling in the client’s world – something swirling in our heads • and this is a matter of making patterns • cognitioning them (apologies to Elvis Presley)

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