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  • 1. Sunny Kumar
    UX Director
    Grand Union
    USER
  • 2. Today
    Value of UX
    Doing UX
    USER
  • 3. UX perspective
  • 4. UX perspective
  • 5. UX perspective
    “To be user centric”
  • 6. Value of UX
  • 7. Value of UX
    Nov 2010 : Expedia reported
    Name*: Company:Address*:Credit card number*:
    This reportedly cost $12million in lost sales!
  • 8. Value of UX
    Nov 2009 : Macy’s reported
    Why do it?
    $300 million in the first year!
    This increased sales by $15 million in the first month!
  • 9. Value of UX
    From
    To
  • 10. Value of UX
    From
    To
  • 11. Value of UX
    From
    To
  • 12. Doing UX
    Key steps
  • 13. Doing UX
  • 14. Doing UX – Analysis
    Stakeholder working meetings
    Card sorting workshops
    In-depth interviews
    Requirements / results analysis
  • 15. Doing UX – Analysis
    • Key stake holder meetings to drive out objectives and requirements
    • 16. Internal & External
    Stakeholder working meetings
    Card sorting workshops
    In-depth interviews
    Requirements / results analysis
  • 17. Doing UX – Analysis
    Stakeholder working meetings
    Card sorting workshops
    In-depth interviews
    Requirements / results analysis
  • 19. Doing UX – Analysis
    Stakeholder working meetings
    Card sorting workshops
    • Open-ended questions
    • 20. Semi-structured format
    • 21. Seek understanding & interpretation
    • 22. Conversational
    In-depth interviews
    Requirements / results analysis
  • 23. Doing UX – Analysis
    Requirements / results analysis
  • 24. Doing UX – Analysis
    Requirements / results analysis
  • 25. Doing UX – Analysis
    Requirements / results analysis
  • 26. Doing UX – Research
    Contextual inquiry
    Data analysis
    Usability / competitor / best practice reviews
    Surveys
  • 27. Doing UX – Research
    • Observing users in context
    Contextual inquiry
    Data analysis
    Usability / competitor / best practice reviews
    Surveys
  • 28. Doing UX – Research
    Contextual inquiry
    • Online stats ,usage and drop off points
    • 29. Measurement and results
    Data analysis
    Usability / competitor / best practice reviews
    Surveys
  • 30. Doing UX – Research
    Usability / competitor / best practice reviews
  • 31. Doing UX – Research
    Contextual inquiry
    Data analysis
    Usability / competitor / best practice reviews
    • Online surveys
    • 32. Real world surveys
    Surveys
  • 33. Doing UX – Solution design
    Segmentation analysis /
    Persona development
    Site taxonomy /
    Navigation definition
    Story boarding / user
    journey development
    Wireframe development /
    Functional specification
    Concept mapping
    Content matrix /
    content strategy
    Process flow definitions
  • 34. Doing UX – Solution design
    Segmentation analysis / Persona development
  • 35. Doing UX – Solution design
    Story boarding / user journey development
  • 36. Doing UX – Solution design
    Concept mapping
  • 37. Doing UX – Solution design
    Process flow definitions
  • 38. Doing UX – Solution design
    Site taxonomy / Navigation definition
  • 39. Doing UX – Solution design
    Facets
  • 40. Doing UX – Solution design
    Wireframe development / Functional specification
  • 41. Doing UX – Solution design
  • 42. Doing UX – Solution design
    Content matrix / content strategy
  • 43. Doing UX – Testing
    • One-on-one short scenario tests using Hi-Fi wireframes
    Paper based testing
    Prototype /
    website usability testing
    Focus group facilitation
    Multi variant testing
  • 44. Doing UX – Testing
    Paper based testing
    • One-on-one scenario tests
    using click through wireframes
    Prototype /
    website usability testing
    Focus group facilitation
    Multi variant testing
  • 45. Doing UX – Testing
  • 46. Doing UX – Testing
    Buyers guide signposting needs to be more effective
    • Few respondents saw the buyers guide link within the category page
    Usability: low Salesmanship: low
    Recommendation
    • Make the buyers guide an on-page feature rather than a separately linked page.
  • Doing UX – Testing
    Paper based testing
    Prototype /
    website usability testing
    • Target audience feedback
    Focus group facilitation
    Multi variant testing
  • 47. Doing UX – Testing
    Multi variant testing
    Layout 4
    Layout 8
    Layout 1
    Layout 3
    Layout 6
    “20 years of usability engineering experience have shown that it’s impossible to design the perfect user interface on the first try” Jacob Nielsen
  • 48. Doing UX
  • 49. Doing UX
    Web / mobile / App development project
  • 50. Sunny Kumar
    UX Director
    Grand Union
    Sundeepk@thegrandunion.com
    Linkedin.com/in/sunnykumar
    Thank you.