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UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
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UX techniques

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  • 1. Sunny Kumar<br />UX Director <br />Grand Union <br /> USER <br />
  • 2. Today<br />Value of UX<br />Doing UX<br /> USER <br />
  • 3. UX perspective <br />
  • 4. UX perspective <br />
  • 5. UX perspective <br />“To be user centric”<br />
  • 6. Value of UX<br />
  • 7. Value of UX<br />Nov 2010 : Expedia reported <br />Name*: Company:Address*:Credit card number*:<br />This reportedly cost $12million in lost sales!<br />
  • 8. Value of UX<br />Nov 2009 : Macy’s reported <br />Why do it?<br />$300 million in the first year!<br />This increased sales by $15 million in the first month!<br />
  • 9. Value of UX<br />From<br />To<br />
  • 10. Value of UX<br />From<br />To<br />
  • 11. Value of UX<br />From<br />To<br />
  • 12. Doing UX<br /> Key steps<br />
  • 13. Doing UX<br />
  • 14. Doing UX – Analysis <br />Stakeholder working meetings <br />Card sorting workshops <br />In-depth interviews<br />Requirements / results analysis <br />
  • 15. Doing UX – Analysis <br /><ul><li> Key stake holder meetings to drive out objectives and requirements
  • 16. Internal & External</li></ul>Stakeholder working meetings <br />Card sorting workshops <br />In-depth interviews<br />Requirements / results analysis <br />
  • 17. Doing UX – Analysis <br />Stakeholder working meetings <br /><ul><li> Open
  • 18. Closed </li></ul>Card sorting workshops <br />In-depth interviews<br />Requirements / results analysis <br />
  • 19. Doing UX – Analysis <br />Stakeholder working meetings <br />Card sorting workshops <br /><ul><li> Open-ended questions
  • 20. Semi-structured format
  • 21. Seek understanding & interpretation
  • 22. Conversational</li></ul>In-depth interviews<br />Requirements / results analysis <br />
  • 23. Doing UX – Analysis <br />Requirements / results analysis <br />
  • 24. Doing UX – Analysis <br />Requirements / results analysis <br />
  • 25. Doing UX – Analysis <br />Requirements / results analysis <br />
  • 26. Doing UX – Research <br />Contextual inquiry <br />Data analysis <br />Usability / competitor / best practice reviews <br />Surveys <br />
  • 27. Doing UX – Research <br /><ul><li> Observing users in context </li></ul>Contextual inquiry <br />Data analysis <br />Usability / competitor / best practice reviews <br />Surveys <br />
  • 28. Doing UX – Research <br />Contextual inquiry <br /><ul><li> Online stats ,usage and drop off points
  • 29. Measurement and results </li></ul>Data analysis <br />Usability / competitor / best practice reviews <br />Surveys <br />
  • 30. Doing UX – Research <br />Usability / competitor / best practice reviews <br />
  • 31. Doing UX – Research <br />Contextual inquiry <br />Data analysis <br />Usability / competitor / best practice reviews <br /><ul><li> Online surveys
  • 32. Real world surveys </li></ul>Surveys <br />
  • 33. Doing UX – Solution design <br />Segmentation analysis / <br />Persona development <br />Site taxonomy / <br />Navigation definition <br />Story boarding / user <br />journey development <br />Wireframe development / <br />Functional specification <br />Concept mapping <br />Content matrix / <br />content strategy <br />Process flow definitions <br />
  • 34. Doing UX – Solution design <br />Segmentation analysis / Persona development <br />
  • 35. Doing UX – Solution design <br />Story boarding / user journey development <br />
  • 36. Doing UX – Solution design <br />Concept mapping <br />
  • 37. Doing UX – Solution design <br />Process flow definitions <br />
  • 38. Doing UX – Solution design <br />Site taxonomy / Navigation definition <br />
  • 39. Doing UX – Solution design <br />Facets <br />
  • 40. Doing UX – Solution design <br />Wireframe development / Functional specification <br />
  • 41. Doing UX – Solution design <br />
  • 42. Doing UX – Solution design <br />Content matrix / content strategy <br />
  • 43. Doing UX – Testing <br /><ul><li> One-on-one short scenario tests using Hi-Fi wireframes </li></ul>Paper based testing <br />Prototype / <br />website usability testing <br />Focus group facilitation <br />Multi variant testing <br />
  • 44. Doing UX – Testing <br />Paper based testing <br /><ul><li> One-on-one scenario tests</li></ul>using click through wireframes<br />Prototype / <br />website usability testing <br />Focus group facilitation <br />Multi variant testing <br />
  • 45. Doing UX – Testing <br />
  • 46. Doing UX – Testing <br />Buyers guide signposting needs to be more effective<br /><ul><li>Few respondents saw the buyers guide link within the category page</li></ul>Usability: low Salesmanship: low<br />Recommendation<br /><ul><li>Make the buyers guide an on-page feature rather than a separately linked page.</li></li></ul><li>Doing UX – Testing <br />Paper based testing <br />Prototype / <br />website usability testing <br /><ul><li> Target audience feedback </li></ul>Focus group facilitation <br />Multi variant testing <br />
  • 47. Doing UX – Testing <br />Multi variant testing <br />Layout 4<br />Layout 8<br />Layout 1<br />Layout 3<br />Layout 6<br />“20 years of usability engineering experience have shown that it’s impossible to design the perfect user interface on the first try” Jacob Nielsen <br />
  • 48. Doing UX<br />
  • 49. Doing UX<br />Web / mobile / App development project <br />
  • 50. Sunny Kumar<br />UX Director <br />Grand Union <br />Sundeepk@thegrandunion.com<br />Linkedin.com/in/sunnykumar<br />Thank you. <br />

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