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UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
UX techniques
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UX techniques

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  • 1. Sunny Kumar
    UX Director
    Grand Union
    USER
  • 2. Today
    Value of UX
    Doing UX
    USER
  • 3. UX perspective
  • 4. UX perspective
  • 5. UX perspective
    “To be user centric”
  • 6. Value of UX
  • 7. Value of UX
    Nov 2010 : Expedia reported
    Name*: Company:Address*:Credit card number*:
    This reportedly cost $12million in lost sales!
  • 8. Value of UX
    Nov 2009 : Macy’s reported
    Why do it?
    $300 million in the first year!
    This increased sales by $15 million in the first month!
  • 9. Value of UX
    From
    To
  • 10. Value of UX
    From
    To
  • 11. Value of UX
    From
    To
  • 12. Doing UX
    Key steps
  • 13. Doing UX
  • 14. Doing UX – Analysis
    Stakeholder working meetings
    Card sorting workshops
    In-depth interviews
    Requirements / results analysis
  • 15. Doing UX – Analysis
    • Key stake holder meetings to drive out objectives and requirements
    • 16. Internal & External
    Stakeholder working meetings
    Card sorting workshops
    In-depth interviews
    Requirements / results analysis
  • 17. Doing UX – Analysis
    Stakeholder working meetings
    Card sorting workshops
    In-depth interviews
    Requirements / results analysis
  • 19. Doing UX – Analysis
    Stakeholder working meetings
    Card sorting workshops
    • Open-ended questions
    • 20. Semi-structured format
    • 21. Seek understanding & interpretation
    • 22. Conversational
    In-depth interviews
    Requirements / results analysis
  • 23. Doing UX – Analysis
    Requirements / results analysis
  • 24. Doing UX – Analysis
    Requirements / results analysis
  • 25. Doing UX – Analysis
    Requirements / results analysis
  • 26. Doing UX – Research
    Contextual inquiry
    Data analysis
    Usability / competitor / best practice reviews
    Surveys
  • 27. Doing UX – Research
    • Observing users in context
    Contextual inquiry
    Data analysis
    Usability / competitor / best practice reviews
    Surveys
  • 28. Doing UX – Research
    Contextual inquiry
    • Online stats ,usage and drop off points
    • 29. Measurement and results
    Data analysis
    Usability / competitor / best practice reviews
    Surveys
  • 30. Doing UX – Research
    Usability / competitor / best practice reviews
  • 31. Doing UX – Research
    Contextual inquiry
    Data analysis
    Usability / competitor / best practice reviews
    • Online surveys
    • 32. Real world surveys
    Surveys
  • 33. Doing UX – Solution design
    Segmentation analysis /
    Persona development
    Site taxonomy /
    Navigation definition
    Story boarding / user
    journey development
    Wireframe development /
    Functional specification
    Concept mapping
    Content matrix /
    content strategy
    Process flow definitions
  • 34. Doing UX – Solution design
    Segmentation analysis / Persona development
  • 35. Doing UX – Solution design
    Story boarding / user journey development
  • 36. Doing UX – Solution design
    Concept mapping
  • 37. Doing UX – Solution design
    Process flow definitions
  • 38. Doing UX – Solution design
    Site taxonomy / Navigation definition
  • 39. Doing UX – Solution design
    Facets
  • 40. Doing UX – Solution design
    Wireframe development / Functional specification
  • 41. Doing UX – Solution design
  • 42. Doing UX – Solution design
    Content matrix / content strategy
  • 43. Doing UX – Testing
    • One-on-one short scenario tests using Hi-Fi wireframes
    Paper based testing
    Prototype /
    website usability testing
    Focus group facilitation
    Multi variant testing
  • 44. Doing UX – Testing
    Paper based testing
    • One-on-one scenario tests
    using click through wireframes
    Prototype /
    website usability testing
    Focus group facilitation
    Multi variant testing
  • 45. Doing UX – Testing
  • 46. Doing UX – Testing
    Buyers guide signposting needs to be more effective
    • Few respondents saw the buyers guide link within the category page
    Usability: low Salesmanship: low
    Recommendation
    • Make the buyers guide an on-page feature rather than a separately linked page.
  • Doing UX – Testing
    Paper based testing
    Prototype /
    website usability testing
    • Target audience feedback
    Focus group facilitation
    Multi variant testing
  • 47. Doing UX – Testing
    Multi variant testing
    Layout 4
    Layout 8
    Layout 1
    Layout 3
    Layout 6
    “20 years of usability engineering experience have shown that it’s impossible to design the perfect user interface on the first try” Jacob Nielsen
  • 48. Doing UX
  • 49. Doing UX
    Web / mobile / App development project
  • 50. Sunny Kumar
    UX Director
    Grand Union
    Sundeepk@thegrandunion.com
    Linkedin.com/in/sunnykumar
    Thank you.

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