Sunny Kumar<br />UX Director <br />Grand Union <br /> USER <br />
Today<br />Value of UX<br />Doing UX<br /> USER <br />
UX perspective <br />
UX perspective <br />
UX perspective <br />“To be user centric”<br />
Value of UX<br />
Value of UX<br />Nov 2010 : Expedia reported  <br />Name*: Company:Address*:Credit card number*:<br />This reportedly cost...
Value of UX<br />Nov 2009 : Macy’s reported  <br />Why do it?<br />$300 million in the first year!<br />This increased sal...
Value of UX<br />From<br />To<br />
Value of UX<br />From<br />To<br />
Value of UX<br />From<br />To<br />
Doing UX<br /> Key steps<br />
Doing UX<br />
Doing UX – Analysis <br />Stakeholder working meetings  <br />Card sorting workshops <br />In-depth interviews<br />Requir...
Doing UX – Analysis <br /><ul><li> Key stake holder meetings to drive out objectives and requirements
 Internal & External</li></ul>Stakeholder working meetings  <br />Card sorting workshops <br />In-depth interviews<br />Re...
Doing UX – Analysis <br />Stakeholder working meetings  <br /><ul><li> Open
 Closed </li></ul>Card sorting workshops <br />In-depth interviews<br />Requirements  / results analysis <br />
Doing UX – Analysis <br />Stakeholder working meetings  <br />Card sorting workshops <br /><ul><li> Open-ended questions
 Semi-structured format
 Seek understanding & interpretation
 Conversational</li></ul>In-depth interviews<br />Requirements  / results analysis <br />
Doing UX – Analysis <br />Requirements  / results analysis <br />
Doing UX – Analysis <br />Requirements  / results analysis <br />
Doing UX – Analysis <br />Requirements  / results analysis <br />
Doing UX – Research <br />Contextual inquiry <br />Data analysis <br />Usability / competitor / best practice reviews <br ...
Doing UX – Research <br /><ul><li> Observing users in context </li></ul>Contextual inquiry <br />Data analysis <br />Usabi...
Doing UX – Research <br />Contextual inquiry <br /><ul><li> Online stats ,usage and drop off points
 Measurement and results </li></ul>Data analysis <br />Usability / competitor / best practice reviews <br />Surveys   <br />
Doing UX – Research <br />Usability / competitor / best practice reviews <br />
Doing UX – Research <br />Contextual inquiry <br />Data analysis <br />Usability / competitor / best practice reviews <br ...
 Real world surveys  </li></ul>Surveys   <br />
Doing UX – Solution design <br />Segmentation analysis / <br />Persona development <br />Site taxonomy / <br />Navigation ...
Doing UX – Solution design <br />Segmentation analysis / Persona development <br />
Doing UX – Solution design <br />Story boarding / user journey development <br />
Doing UX – Solution design <br />Concept mapping <br />
Doing UX – Solution design <br />Process flow definitions <br />
Doing UX – Solution design <br />Site taxonomy / Navigation definition <br />
Doing UX – Solution design <br />Facets  <br />
Doing UX – Solution design <br />Wireframe development / Functional specification  <br />
Doing UX – Solution design <br />
Doing UX – Solution design <br />Content matrix / content strategy <br />
Doing UX – Testing <br /><ul><li> One-on-one short scenario tests using Hi-Fi wireframes  </li></ul>Paper based testing <b...
Doing UX – Testing <br />Paper based testing <br /><ul><li> One-on-one scenario tests</li></ul>using click through wirefra...
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UX techniques

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UX techniques

  1. 1. Sunny Kumar<br />UX Director <br />Grand Union <br /> USER <br />
  2. 2. Today<br />Value of UX<br />Doing UX<br /> USER <br />
  3. 3. UX perspective <br />
  4. 4. UX perspective <br />
  5. 5. UX perspective <br />“To be user centric”<br />
  6. 6. Value of UX<br />
  7. 7. Value of UX<br />Nov 2010 : Expedia reported <br />Name*: Company:Address*:Credit card number*:<br />This reportedly cost $12million in lost sales!<br />
  8. 8. Value of UX<br />Nov 2009 : Macy’s reported <br />Why do it?<br />$300 million in the first year!<br />This increased sales by $15 million in the first month!<br />
  9. 9. Value of UX<br />From<br />To<br />
  10. 10. Value of UX<br />From<br />To<br />
  11. 11. Value of UX<br />From<br />To<br />
  12. 12. Doing UX<br /> Key steps<br />
  13. 13. Doing UX<br />
  14. 14. Doing UX – Analysis <br />Stakeholder working meetings <br />Card sorting workshops <br />In-depth interviews<br />Requirements / results analysis <br />
  15. 15. Doing UX – Analysis <br /><ul><li> Key stake holder meetings to drive out objectives and requirements
  16. 16. Internal & External</li></ul>Stakeholder working meetings <br />Card sorting workshops <br />In-depth interviews<br />Requirements / results analysis <br />
  17. 17. Doing UX – Analysis <br />Stakeholder working meetings <br /><ul><li> Open
  18. 18. Closed </li></ul>Card sorting workshops <br />In-depth interviews<br />Requirements / results analysis <br />
  19. 19. Doing UX – Analysis <br />Stakeholder working meetings <br />Card sorting workshops <br /><ul><li> Open-ended questions
  20. 20. Semi-structured format
  21. 21. Seek understanding & interpretation
  22. 22. Conversational</li></ul>In-depth interviews<br />Requirements / results analysis <br />
  23. 23. Doing UX – Analysis <br />Requirements / results analysis <br />
  24. 24. Doing UX – Analysis <br />Requirements / results analysis <br />
  25. 25. Doing UX – Analysis <br />Requirements / results analysis <br />
  26. 26. Doing UX – Research <br />Contextual inquiry <br />Data analysis <br />Usability / competitor / best practice reviews <br />Surveys <br />
  27. 27. Doing UX – Research <br /><ul><li> Observing users in context </li></ul>Contextual inquiry <br />Data analysis <br />Usability / competitor / best practice reviews <br />Surveys <br />
  28. 28. Doing UX – Research <br />Contextual inquiry <br /><ul><li> Online stats ,usage and drop off points
  29. 29. Measurement and results </li></ul>Data analysis <br />Usability / competitor / best practice reviews <br />Surveys <br />
  30. 30. Doing UX – Research <br />Usability / competitor / best practice reviews <br />
  31. 31. Doing UX – Research <br />Contextual inquiry <br />Data analysis <br />Usability / competitor / best practice reviews <br /><ul><li> Online surveys
  32. 32. Real world surveys </li></ul>Surveys <br />
  33. 33. Doing UX – Solution design <br />Segmentation analysis / <br />Persona development <br />Site taxonomy / <br />Navigation definition <br />Story boarding / user <br />journey development <br />Wireframe development / <br />Functional specification <br />Concept mapping <br />Content matrix / <br />content strategy <br />Process flow definitions <br />
  34. 34. Doing UX – Solution design <br />Segmentation analysis / Persona development <br />
  35. 35. Doing UX – Solution design <br />Story boarding / user journey development <br />
  36. 36. Doing UX – Solution design <br />Concept mapping <br />
  37. 37. Doing UX – Solution design <br />Process flow definitions <br />
  38. 38. Doing UX – Solution design <br />Site taxonomy / Navigation definition <br />
  39. 39. Doing UX – Solution design <br />Facets <br />
  40. 40. Doing UX – Solution design <br />Wireframe development / Functional specification <br />
  41. 41. Doing UX – Solution design <br />
  42. 42. Doing UX – Solution design <br />Content matrix / content strategy <br />
  43. 43. Doing UX – Testing <br /><ul><li> One-on-one short scenario tests using Hi-Fi wireframes </li></ul>Paper based testing <br />Prototype / <br />website usability testing <br />Focus group facilitation <br />Multi variant testing <br />
  44. 44. Doing UX – Testing <br />Paper based testing <br /><ul><li> One-on-one scenario tests</li></ul>using click through wireframes<br />Prototype / <br />website usability testing <br />Focus group facilitation <br />Multi variant testing <br />
  45. 45. Doing UX – Testing <br />
  46. 46. Doing UX – Testing <br />Buyers guide signposting needs to be more effective<br /><ul><li>Few respondents saw the buyers guide link within the category page</li></ul>Usability: low Salesmanship: low<br />Recommendation<br /><ul><li>Make the buyers guide an on-page feature rather than a separately linked page.</li></li></ul><li>Doing UX – Testing <br />Paper based testing <br />Prototype / <br />website usability testing <br /><ul><li> Target audience feedback </li></ul>Focus group facilitation <br />Multi variant testing <br />
  47. 47. Doing UX – Testing <br />Multi variant testing <br />Layout 4<br />Layout 8<br />Layout 1<br />Layout 3<br />Layout 6<br />“20 years of usability engineering experience have shown that it’s impossible to design the perfect user interface on the first try” Jacob Nielsen <br />
  48. 48. Doing UX<br />
  49. 49. Doing UX<br />Web / mobile / App development project <br />
  50. 50. Sunny Kumar<br />UX Director <br />Grand Union <br />Sundeepk@thegrandunion.com<br />Linkedin.com/in/sunnykumar<br />Thank you. <br />
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