The tabletrevolution 11.7.11_new_version
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The tabletrevolution 11.7.11_new_version

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    The tabletrevolution 11.7.11_new_version The tabletrevolution 11.7.11_new_version Presentation Transcript

    • The Tablet Revolution
    • “In 10 years there will be 50 billiondevices connected to the Internet” Hans Vestberg, CEO Ericcson
    • We’ve only just begun Third Wave Networked Everything Second Wave Networked Industries First Wave NetworkedConsumer Electronics
    • Some facts 1.8 billion Internet users worldwide I trillion web pages 12.2 billion videos viewed per month (US) 500 billion minutes per month spent on Facebook 247 billion e-mails per day (80% spam) 4.6 billion mobile phone users Mobile games revenue exceeded $6bn in 2010 Over 33 million iPhones sold 1 million iPads sold in the first 28 daysIn 2010 16m tablets were sold, in 2012 it will reach 85 million
    • Today 60% of Apple’srevenues are mobile. In 2008 it was 10%
    • Fastest ramping device everSource: Morgan Stanley 2011
    • Strong global demand....Asia 41%!Source: Morgan Stanley 2011
    • Europe 36% of tablet marketSource: Morgan Stanley 2011
    • Growth in mobile data Cisco Forecasts 6.3 Exabytes per Month of Video is predicted to account for over 50% of Mobile Data Traffic by 2015 all data usage in 2013Source: Cisco VNI 2011
    • 1% of world’s web traffic Apple’s ipad is responsible for 1% of the world’s web traffic, as well as 2.1% of web traffic in the U.S.Source: NetMarketShare 2011
    • 4% of all wi-fi traffic iPad users consume 400 percent as much Wi-Fi data on average as owners of Android handsets, iPhones, and iPod Touches.Source: Meraki 2011
    • ContextProfile/Usage Commerce UX Summary
    • US: Consumer ProfileSource: Morgan Stanley 2011
    • UK consumer profile 18-24 55+ 9% 20% 25-34 27% 45-54 19% 45-54 24%Source: You Gov 2011
    • Early Adopter 48% 37% 35% 35% 30% 26% Smartphones Portable game Portable media Netbooks eReaders Tablets players playersSource: You Gov 2011
    • Tablets are for contentSource: Morgan Stanley 2011
    • Disruptive versus other devicesSource: Morgan Stanley 2011
    • Content most popular apps Source: Morgan Stanley 2011
    • Download Frequency
    • Used alongside other media... 21% of their usage in terms of time is ‘lying in bed’Source: Nielsen 2011
    • ...or lying in bed! 70% of tablet users, use their tablets while watching television.Source: Nielsen 2011
    • ContextProfile/Usage Commerce UX Summary
    • iPad: Browsing and Buying The tablet’s portability and ease of use explains why consumers see them as ideal tools for researching products, browsing and purchasing. •59% agree that these devices would serve as an ideal tool to research products before making a final purchase. •More than half (56%) believe the tablet to be an ideal tool for browsing their favourite catalogues and retailers •49% thought the device would be ideal for purchasingSource: Real Value LLC 2010
    • Role in the purchase funnelSource: Real Value LLC 2010
    • Frequency of browsing Frequency of browsing or buying onlineSource: Real Value LLC 2010
    • Retail categoriesSource: Real Value LLC 2010
    • Quality of shopping experience The quality of the shopping experience The quality of the shopping experience vs a smartphoneSource: Real Value LLC 2010
    • B2C App: Finish LineFinish Line“Sales through the “We’ve Got It”program, where sales associated andcustomer service reps use web-enableddevices to find products for customersand arrange shipping directly to theirdoor, “are exploding, up 48% on a year toyear basis”Glenn Lyon, CEO, Finish Line
    • ContextProfile/Usage Commerce UX Summary
    • A Paradigm shiftDesktop Era Mobile Era Fixed Location Pull Pull & Push Search Relevance Social Contextual Dayparts Always On Information Entertainment
    • UX is Revolting “With its radically different approach, the iPhone is expected to cause a collective rethinking oneverything from hardware design and user interface to consumer expectations and media consumption.” Jakob Nielsen, June 2007
    • Mobile User ExperienceEmotional Physical Time Ergonomics Social Environment T Need Multi-sensory Emotion Multi-platform Push/Pull Social
    • Characteristics of Mobile UX Emotional Physical Time Ergonomics Environment Need/Value T Emotion Multi-sensory Push/Pull Multi-platform Social Shared
    • A Catalyst for Innovation
    • Mobile UX: Physical Ergonomics Dexterity, lap, standing up, walking. Environment Office, bar, travel, home, park, postcode. Physical Multi-sensoryMedia blended, other devices, other activities. Multi-platform AR, in-store, compare, buy, ship Shared Friends, colleagues, partner.
    • Characteristics of Mobile UX Time Daypart, amount of time, bandwidth. Need Entertain, Connect, Compare, Review.Emotional T Emotion State of mind, productive, escapist. Push/pull Consuming ,contributiig, distributing content . Social Update, status, review, report.
    • New User Journeys Ergonomics Time How/When will it be used? Dexterity, lap, standing up, walking. Daypart, amount of time, bandwidth. Environment Need Where/How will it be used? Office, bar, travel, home, park, postcode. Entertain, Connect, Compare, Review. Multi-sensory Is it a shared activity & how EmotionMedia blended, other devices, other activities. does it feel? State of mind, productive, escapist. Multi-platform What is the user looking to Push/pull AR, in-store, compare, buy, ship Consuming ,contributing, distributing content . do? Shared Social Friends, colleagues, partner. Is it connected and shared? Update, status, review, report.
    • Multi-Context Environment Multi Multi MultiChannel Platform Context
    • Tweetdeck
    • Flipboard
    • StumbleUpon
    • Blippar
    • A New Approach: Bentley Ergonomics Time How/When will it be used? Dexterity, lap, standing up, walking. Daypart, amount of time, bandwidth. Environment Need Where/How will it be used? Office, bar, travel, home, park, postcode. Entertain, Connect, Compare, Review. Multi-sensory Is it a shared activity & how EmotionMedia blended, other devices, other activities. does it feel? State of mind, productive, escapist. Multi-platform What is the user looking to Push/pull AR, in-store, compare, buy, ship Consuming ,contributing, distributing content . do? Shared Social Friends, colleagues, partner. Is it connected and shared? Update, status, review, report.
    • Bentley
    • Bentley
    • Bentley
    • Thank you