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A historical view of our first brand, why we brand, what makes an iconic brand and lessons and issues surrounding a brand refresh. This background leads up to the branding refresh for Minnesota Women In Marketing and Communications, a non-profit membership organization of choice for professional women working in the mar/comm industry. Presentation was delivered as part of a 20x20 Showcase Learning Lunch, January 23, 2014 at the University of St. Thomas, Minneapolis.
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