Grameen Solutions | Web Marketing Solutions

Introduction
Grameen Solutions
• Sister of Grameen Bank
• Chaired by Dr. Muhammad Yunus
(2006 Nobel Laureate for Peace)
• Founded in 2002 & growing
• Fastest growing Bangladeshi IT firm
• Service range:
- Software & web development
- Systems integration
- IT consultancy
- Corporate IT solutions
- Telecom consultancy, etc.
• Many happy partners & clients:
“We should keep poverty in a museum for
the coming generation to come.”
Dr. Muhammad Yunus
© 2008 Grameen Solutions Slide 3

Introduction
Web Marketing Solutions
Web Marketing Solutions of Grameen
Solutions has the strongest Internet
Marketing Team in Bangladesh.
Skill set: PPC
• Keyword Research & Analysis
• Competitive Intelligence
• Search Engine Optimization (SEO)
• PHP and Joomla SEO
• Local & Multilingual SEO SEO
• Markup Manipulation for SEO
(CSS, W3C Validation, Cleaning)
• Copywriting & Content Development
• Pay Per Click (PPC)
Conversion
• Social Media Marketing (SMM)
• Web Analytics
• SEM Tasks Automation Tools
- Better conversion is better than better traffic
© 2008 Grameen Solutions Slide 4

Core Competence Area | Expertise Area

Introduction
Our Services Range – Core Competence Area
Organic Search Marketing (OSM)
Pre-SEO Post-SEO
• Keyword Research & Analysis • Web Analytics
• SE Competition Analysis • SERP Rank Monitoring
• SEO Diagnosis & Consultation • Competition Monitoring
• SE Submissions & Sitemaps
• Inbound Links Monitoring
• Old Link Redirects Analysis
• SE Reputation Management (SERM)
• Duplicate Content Blocking from SE
Off-page SEO
On-page SEO
• SEO Copy-editing • Inbound Link Building
• Online Duplicate Content Analysis • Directory Submission
• SEO Copywriting • Article & Press Release Submission
• CSS Optimization for SEO • Social Media Bookmarking
• Markup Cleaning & Manipulation • RSS Feed Sharing
• W3C HTML & CSS Validation • Content Development & Blogging
• Social Media Optimization (SMO) • Online Corporate Profile Building
© 2008 Grameen Solutions Slide 6

Introduction
Our Services Range – Expertise Area
Other Internet Marketing
Pay Per Click (PPC) Content Development
• Keyword Research & Analysis • Webcopy Copywriting & Ghost Writing
• PPC Competition Analysis • Commercial & Corporate Blogging
• GEO Targeting Analysis • Copy Rewriting for Duplicate Content
• CPC Analysis & Management • SEF Article & PR Development
• ROI & Conversion Analysis • Snippet Contents for Link Building (Altered)
• Portfolio Ad Copy Management • Natural Article Twisting & Shuffling
• PPC Campaign Testing • Multilingual Copywriting
• Click Fraud Analysis and Monitoring
• PPC Channel Monitoring Social Media Marketing (SMM)
• Google AdSense Consultancy
• Social Media Bookmarking
Specialized SEO • Social Media Profile Building
• Business Niche Networking
• Local SE Optimization (Local SEO) • Blog Marketing & RSS Feed Sharing
• Multilingual SEO • Video and Rich Media Marketing
• PHP & Joomla SEO • Social News Submissions & Buzz Marketing
• SEO for Images • Social Media Reputation Management
© 2008 Grameen Solutions Slide 7

What We Hate | What We Discourage | What We Encourage

Principles
What We Hate
SE Robots Content Link
Spamming Spamming Spamming
SE Cloaking Hidden text Link Spamming
Keyword Stuffing Automated Link
Agent Based Spam
Exchange
Meta Spam
IP Spam Domain Spam
Deceiving
Keywords
Zero Content
Hidden Link
Spamming
Alt Text Stuffing
Meta Refresh Reciprocal Links
Duplicate Site
Sneaky Redirects Doorway & Mirror Link Farms
pages
© 2008 Grameen Solutions Slide 9

Principles
What We Discourage
Onpage Offpage
SEO PPC
SEO SEO
Targeting Popular Optimizing Site Traffic &
& Competitive with More than 5 Copy Paste Texts Competition
Keywords Only Keywords Craze
Submission in
Duplicate Alt & Comment Mimicking
Sites in Same
Contents Tags Stuffing Competitors
Server
Messy & Not Following Sticking with
Messing up Visual
Unnecessary Nofollow & broad match
Outlook for SEO
Markups Noindex keywords
Manual Search Over Single Keyword
Linking for Page
Engine Optimization & Target with big
Rank
Submission KW Density Craze budget
© 2008 Grameen Solutions Slide 10

Principles
What We Encourage
Onpage Offpage
SEO PPC
SEO SEO
W3C Validated
Sound Canonical & Altered Anchor Texts
Markup & Tableless Long Tail Keywords
301 Redirects & Snippet Contents
CSS
Web Usability Custom Meta Contents Expert Commenting in
Excessive Ad Copies
Compromises for each page Blogs and Forums
Long Term Organic Page Title as the major Expert Article
Constant Monitoring
Marketing source of keyword Promotion
Full competitive Sound Internal Link
One Way Links Ad Testing
analysis before SEO Architecture
Client’s Involvement
Web 2.0 Buzz
Throughout the Whole RSS Feeds for sites Multilingual Market
Marketing
Process
© 2008 Grameen Solutions Slide 11

What We Use

Tools
What We Use
Onpage Offpage
SEO PPC
SEO SEO
Google Toolbar Google Adwords
WebCEO Adobe Dreamweaver
Autofill Keyword Tool
Internet Business Google Estimations
Firebug Roboform
Promoter (IBP) and Trends
Yahoo Search
GSiteCrawler HTML Editors M8 Freeclip Marketing Tools
Archive.org Web Analytics Arelis of IBP 9.0 MSN AdLab Tools
SEO Quake & SEO for HTML Validation MS Excel and Google Ad Intelligence for
Firefox Plugins for Firefox Spreadsheet MS Excel
© 2008 Grameen Solutions Slide 13

Grameen Bank Bhaban, 12th Floor
Mirpur-2, Dhaka-1216, Bangladesh
Contact Today to Learn More about our Offerings
Phone: +880 (2) 802-1647/1648 FAX: +880 (2) 802-0814
Sales Inquiry: sales@grameensolutions.com
Information: info@grameensolutions.com
Web: www.grameensolutions.com