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WSBD open ideo challenge

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  • 1. Worldwide Social Business Day 2011GCL in Caldas TeamHow might we use Social Business to improvehealth in low-income communities?A challenge by: & www.openideo.com
  • 2. Our GoalOur goal is to improve the lives of thepeople of Caldas through the developmentand adoption of Social Businesses.With this OpenIDEO challenge, we arelooking for new Social Business ideas, fromwhich we can pick the most promising topilot and implement in Caldas. 2
  • 3. Welcome to the Worldwide Social Business Day 2011 Today, we are going to: 1. Understand Social Business 2. Improve our understanding of the situation in Caldas 3. Get acquainted with the Challenge Themes
  • 4. Titelmasterformat durch Klicken bearbeitenAgendaTextmasterformate durch Klicken bearbeiten» Zweite Ebene 1. Understand Social Business 2. Improve our understanding of the situation in Caldas 3. Get acquainted with the Challenge Themes 4
  • 5. Muhammad Yunus’ visionUsing business methods to solve social problems “I am proposing to create another kind of business, based on selflessness that is in all of us. I am calling it social business.” Prof. Muhammad Yunus Nobel Peace Prize Laureate Inventor of microfinance Founder of the Grameen Bank Initiator of the idea of social business 5
  • 6. Titelmasterformat durch Klicken bearbeitenSocial Business in one sentence...Textmasterformate durch Klicken bearbeiten» Zweite Ebene A social business is a no loss, no dividend company with the only purpose of solving a social problem. 6
  • 7. Grameen Social Businesses Follow Seven PrinciplesTitelmasterformat durch Klicken bearbeitenThe Principles of GSBsTextmasterformate durch Klicken bearbeiten 1. Business objective will be to overcome poverty,» Zweite Ebene or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization 2. Financial and economic sustainability 3. Investors get back their investment amount only. No dividend is given beyond investment money 4. When investment amount is paid back, company profit stays with the company for expansion and improvement 5. Environmentally conscious 6. Workforce gets market wage with better working conditions 7. …do it with joy 7
  • 8. There are two types of Social Business bearbeitenTitelmasterformat durch KlickenTextmasterformate durch Klicken bearbeiten» Zweite Ebene Type I Type II A business that commercializes a A business whose property product that creates social value structure creates social value The product in itself meets a The earnings of the business are social challenge dedicated to a social cause or belong to the poor GRAMEEN BANK 8
  • 9. "Social business unites the dynamism of traditional business withthe social conscience of charity" - Prof. Yunus NGOs/Public Sector Social Business Traditional Business Social/ Social/ Ends ecological use ecological use Profit maximization maximization maximization Social Business Means Donation financed Self sustainable Self sustainable 9
  • 10. Titelmasterformat durch Klicken bearbeitenAgendaTextmasterformate durch Klicken bearbeiten» Zweite Ebene 1. Understand Social Business 2. Improve our understanding of the situation in Caldas 3. Get acquainted with the Challenge Themes 10
  • 11. The Social Issue Every social business starts with one or more social issues. In Caldas, 75% of the population live in poverty, 26% in extreme poverty Colombia Region of Caldas – Key Factors • Population of approx. 1 million • 75% live in poverty • 26 % live in extreme poverty • Gini index (2008): 0.610 (high) • Main drivers of poverty: Coffee monoculture, lack of domestic value added steps, low education level, and inequality in distribution of wealth1- Sisben is the Colombian System for Identification of Potential Beneficiaries of Social ProgramsSource: Grupo para la reducción de la pobreza gobernación de Caldas 11
  • 12. Focus of the HSBM The HSBM of Caldas aims at eradicating poverty by focussing on the area of education, nutrition, healthcare and housing • 75% only have 5.5 years of education Education • Lack of agro-industrial knowledge inhibits growth • 23% the population at risk of malnutrition Nutrition • 7.4% already suffer from malnutrition • 550k depend on subsidized low quality health Healthcare care system with long waiting periods to receive proper medical treatment • Extreme low quality housing and Housing overcrowded conditions in high risk areasSource: Grupo para la reducción de la pobreza gobernación de Caldas 12
  • 13. The Holistic Social Business Movement of Caldas willbe based on three main building blocks Grameen Caldas Umbrella Organization 1 2 3 Grameen Grameen SB Joint Caldas Caldas Ventures and Microfinance Social corporate Organization Business investments Fund Loans for mini- Private and Corporate SB entrepreneurs corporate SBs investments
  • 14. What are we working on… Education: CGC Nutrition: Panela And Many More to come… Income: Home Stays Healthcare: Bienestar 14
  • 15. Caldas is the perfect first step for a large scaledevelopment of HSBM Caldas represents all climate zones… Latin America Colombia Caldas Bangladesh … which makes it the perfect HSBM pilot area
  • 16. Titelmasterformat durch Klicken bearbeitenAgendaTextmasterformate durch Klicken bearbeiten» Zweite Ebene 1. Understand Social Business 2. Improve our understanding of the situation in Caldas 3. Get acquainted with the Challenge Themes 16
  • 17. What is Concepting? The Concepting Phase is where we take everything we learned during Inspiration and use it to create big, bold and innovative ideas that address the challenge question. To help guide the focus of your concepts, we’ve created a set of Themes to think about…
  • 18. Introducing Challenge Themes Women + Invest in Maximise Children Local ResourcesTo learn more and get started, check out http://bit.ly/grameen-ideas
  • 19. Introducing Challenge Themes Awareness + Inviting Community Storytelling Outside Connections InterestTo learn more and get started, check out http://bit.ly/grameen-ideas
  • 20. Any other questions?We are looking forward to your ideas!http://bit.ly/grameen-ideas
  • 21. THANK YOU AND HAPPY SOCIAL BUSINESS DAY!The Grameen Creative Lab team durch Klicken bearbeiten Titelmasterformat in Caldas Textmasterformate durch Klicken bearbeiten » Zweite Ebene Caldas Team Overview