Your SlideShare is downloading. ×
0
Perfect Pricing<br />The psychology of online prices<br />
The right price<br />How much is too much to charge?<br />How much makes the item seem cheap?<br />What is the maximum pri...
Which is cheapest?<br />$197<br />$195<br />$199<br />
Which is the best price?<br />$166<br />$197<br />$122<br />
Price is everything<br />
Odds and evens<br />Odd numbers feel smaller than even numbers <br />9 seems less than 8 when we look at it quickly<br />w...
Long and short<br />Vowel sounds influence size<br />Long vowels as in “nine” sound big<br />Short vowels as in “six” soun...
Make them sound right<br />The sounds of your prices need a combination of short vowels and specific consonants<br />Six (...
Contact DetailsGraham Jones can help you use psychological tactics to improve your website and your online presence<br />g...
Upcoming SlideShare
Loading in...5
×

Perfect Pricing

3,992

Published on

How to set the right price for your online products and services

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,992
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
49
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Perfect Pricing"

  1. 1. Perfect Pricing<br />The psychology of online prices<br />
  2. 2. The right price<br />How much is too much to charge?<br />How much makes the item seem cheap?<br />What is the maximum price people will pay?<br />
  3. 3. Which is cheapest?<br />$197<br />$195<br />$199<br />
  4. 4. Which is the best price?<br />$166<br />$197<br />$122<br />
  5. 5. Price is everything<br />
  6. 6. Odds and evens<br />Odd numbers feel smaller than even numbers <br />9 seems less than 8 when we look at it quickly<br />we tend to round up even numbers but round down odd ones, adding to the “low” feeling<br />
  7. 7. Long and short<br />Vowel sounds influence size<br />Long vowels as in “nine” sound big<br />Short vowels as in “six” sound small<br />Consonants influence size<br />Some consonants seem small – x, s, f<br />Other consonants seem bigger – b, c, d<br />
  8. 8. Make them sound right<br />The sounds of your prices need a combination of short vowels and specific consonants<br />Six (6) and Seven (7) sound better than Five (5) or (9)<br />The numbers 1, 6, 7 are good price numbers<br />
  9. 9. Contact DetailsGraham Jones can help you use psychological tactics to improve your website and your online presence<br />graham@grahamjones.co.uk<br />Tel: +44 118 336 9710<br />www.grahamjones.co.uk<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×