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Perfect Pricing

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How to set the right price for your online products and services

How to set the right price for your online products and services

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    Perfect Pricing Perfect Pricing Presentation Transcript

    • Perfect Pricing
      The psychology of online prices
    • The right price
      How much is too much to charge?
      How much makes the item seem cheap?
      What is the maximum price people will pay?
    • Which is cheapest?
      $197
      $195
      $199
    • Which is the best price?
      $166
      $197
      $122
    • Price is everything
    • Odds and evens
      Odd numbers feel smaller than even numbers
      9 seems less than 8 when we look at it quickly
      we tend to round up even numbers but round down odd ones, adding to the “low” feeling
    • Long and short
      Vowel sounds influence size
      Long vowels as in “nine” sound big
      Short vowels as in “six” sound small
      Consonants influence size
      Some consonants seem small – x, s, f
      Other consonants seem bigger – b, c, d
    • Make them sound right
      The sounds of your prices need a combination of short vowels and specific consonants
      Six (6) and Seven (7) sound better than Five (5) or (9)
      The numbers 1, 6, 7 are good price numbers
    • Contact DetailsGraham Jones can help you use psychological tactics to improve your website and your online presence
      graham@grahamjones.co.uk
      Tel: +44 118 336 9710
      www.grahamjones.co.uk