Odds and evens<br />Odd numbers feel smaller than even numbers <br />9 seems less than 8 when we look at it quickly<br />we tend to round up even numbers but round down odd ones, adding to the “low” feeling<br />
Long and short<br />Vowel sounds influence size<br />Long vowels as in “nine” sound big<br />Short vowels as in “six” sound small<br />Consonants influence size<br />Some consonants seem small – x, s, f<br />Other consonants seem bigger – b, c, d<br />
Make them sound right<br />The sounds of your prices need a combination of short vowels and specific consonants<br />Six (6) and Seven (7) sound better than Five (5) or (9)<br />The numbers 1, 6, 7 are good price numbers<br />
Contact DetailsGraham Jones can help you use psychological tactics to improve your website and your online presence<br />firstname.lastname@example.org<br />Tel: +44 118 336 9710<br />www.grahamjones.co.uk<br />
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