What is clickology

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This presentation provided insights into the CLICK System of increasing online profits explained in the book Click.ology

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What is clickology

  1. 1. What is “Click.ology”? http://click.ology.biz
  2. 2. Click.ology What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed http://click.ology.biz
  3. 3. The History of Online Shopping • April 1984 CompuServe Electronic Mall • June 1984 – first electronic sale • Mrs Snowball • Gateshead • Tesco • August 1991 – first ever website • April 1995 – WHSmith sold first book online http://click.ology.biz
  4. 4. Online shopping now • One in five items now sold online • The Internet is now 8.3% of British GDP • Online sales continue to grow • Christmas 2013 saw record web sales • Over $1 trillion a year spent online http://click.ology.biz
  5. 5. Internet retailing is biased • Massive players dominate online retail • ASOS $1bn in a year • Amazon $1bn in 6 days • Alibaba $1bn in 8 hours • Most online retail is through a handful of firms http://click.ology.biz
  6. 6. How do they do it? • Focus on the customer • What the customer wants • When the customer wants it • How the customer wants it • Not from traditional retail • Big online retailers not tainted by old-fashioned retail thinking • Successful traditional retailers have ditched prior retail knowledge for online http://click.ology.biz
  7. 7. Customer engagement is key • Online shoppers are a click away from the competition • Successful online retailers engage within a second or two • Successful online retailers tap into the minds of their visitors quickly • Online psychology fundamental to success http://click.ology.biz
  8. 8. The reason for Click.ology • Demonstrate what works in online sales • Show the ways in which people shop online so businesses can tap into that behaviour • Help online businesses understand consumer psychology so they can sell more • Highlight “The CLICK System” of increasing online sales http://click.ology.biz
  9. 9. The CLICK System • C = Convenient • L = Likeability • I = Informative • C = Customised • K = Knowledgeable http://click.ology.biz
  10. 10. Click.ology What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed http://click.ology.biz

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