• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
We need to talk about content
 

We need to talk about content

on

  • 938 views

 

Statistics

Views

Total Views
938
Views on SlideShare
417
Embed Views
521

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 521

http://blog.cksk.com 508
http://www.linkedin.com 13

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    We need to talk about content We need to talk about content Presentation Transcript

    • we need to talkabout content Graham Nolan, Director of Business & Strategy
    • what does it take tocreate brand content
    • digital. years  evolving
    • always on multiscreen Our time online is spread between 4 primary devices * (average time per interaction - in minutes) 17 30 39 43 Smartphone Tablet PC / Laptop TV* Source : Google
    • how we use the web evolves 2006 2011* Source : Alexa
    • 10 hours / week 8 hours / week Online Social Media* Source : Comscore / Comreg 2012
    • Average Time Spent: Portals vs Social Networks (USA) * (average time per usage / day - in minutes) 30 Social Networks 25 20 Portals 15 Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011* Source : Business Intelligence
    • frominformation seekers
    • “If it’s important enough it will come to me” Twenty Something Digital Native
    • owards a culture of content
    • The result of content being at the heart of Coca-Cola marketing culture is unprecedented best in class output
    • visits to brand websites are trending in decline* Source : Universal McCann Study
    • organic reach falling* Source : Facebook / Edelman Digital
    • content is winning* Source : Facebook / Edelman Digital
    • highmetabolism marketing
    • or something that is just plain beautiful
    • lessons Surprise Beauty Topicality WOW AuthenticityPunking Humor Innovation
    • TextSource  :  The  con,nua,on  of  Marke,ng  by  other  means.  By  The  Human  Experience  Company
    • how do we get branded content out of the gate
    • accept this is not justadvertising made digital
    • different skill sets
    • StorytellingSeeding Events /Strategy Theatre Opinion Technology Formers
    • real-time in the moment
    • right peoplein the room@ the right time
    • communicatepriority
    • changemeasurement
    • encouragerisk
    • “Failure is simply the opportunity to begin again, this time more intelligently.” Henry Ford
    • thank you graham.nolan@cksk.com @grahamjnolan www.cksk.com