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5 Data Insights from Dublin DMX Conference

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5 simple insights based on data from @dmxdublin 2013

5 simple insights based on data from @dmxdublin 2013

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  • 1.           Graham Nolan, Director of Business & Strategy
  • 2. “The temptation to form prematuretheories upon insufficient data is the bane of our profession.” Sherlock Holmes, Detective.
  • 3. 1     toptalking about mobile like it’s the next big thing
  • 4.      .            . 63% 81%* Source : AEGIS MEDIA
  • 5. 2 presenting data in theright context can change human behaviour
  • 6. o help conservewater and energy please use your towel.
  • 7. % of people who stayed inthis room reused their towel.
  • 8. By adding in "Social Proof" we can encourage behavioural change.After all 75% of people cant be wrong.
  • 9. 3 ireland inc. has not yetembraced multi-screening
  • 10. %         %           * Source : Google
  • 11. 4wars are now won virtually
  • 12. ’ “   ” weet received     , firmly rebuking clint eastwood and his “chair monologue” in the process* Source : Alexa* Source : @teddygoff Digital Director, Obama For America
  • 13. 5networking is addictive
  • 14.   ’  . ,       IPAD DESKTOP 1am 6pm 7pm 12pm* Source : LinkedIn
  • 15. thank you graham.nolan@cksk.com @grahamjnolan www.cksk.com