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Graham Hills #TRENZ2014 - Approach to social in indonesia
 

Graham Hills #TRENZ2014 - Approach to social in indonesia

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    Graham Hills #TRENZ2014 - Approach to social in indonesia Graham Hills #TRENZ2014 - Approach to social in indonesia Presentation Transcript

    • @grahamhills Managing Director, Wego Indonesia Wego’s community manager, hard at work!! #SocialTrenz
    • #SocialTrenz
    • #SocialTrenz Source: wearesocial.com!
    •   “Social  media  refers  to   the  means  of  interactions   among  people  in  which   they  create,  share  and   exchange  information  &   ideas  in  virtual   communities  and   network.”     - Wikipedia.org
    • SOCIAL MEDIA EXPLAINED WITH BEER
    • #SocialTrenz SOCIAL MEDIA CHANGES THE WAY PEOPLE TRAVEL
    • #SocialTrenz And that’s not necessarily a bad thing!!
    • #SocialTrenz Tongsis!
    • #SocialTrenz Online behaviour of Indonesian travellers.
    • #SocialTrenz Proportion of travellers frequently using social media during travel.
    • #SocialTrenz #CASESTUDY WEGO INDONESIA, ON SOCIAL FROM ZERO TO TODAY
    • #SocialTrenz WEGO INDONESIA From  zero,  to  an  online   community  of  over  1  million   people  in  social  media.  
    • Team. Wego Indonesia social media is managed by passionate local social team who live and breathe social media and love to travel. #SocialTrenz MAD as  Community  Manager.   Loves  traveling  with  gadgets,   had  more  than  35  5lights  /  12   trips  in  2012,  and  by  2014  had   travelled  to  all  34  of  Indonesia’s   provinces  by  his  25th  birthday.   BANI as  Social  Media  Manager.   Has  more  than  70,000  followers   on  her  Facebook  and  2,000  on   twitter,  our  queen  of  social   media.  
    • #SocialTrenz Strategy. Wego Indonesia has a clear strategy and key message from the start. “We  want  to  inspire   250m  Indonesians  to   travel  more,  especially   within  Indonesia   because  Indonesia  has   so  much  to  offers,   not  just  Bali.”  
    • #SocialTrenz Beautiful photos of Indonesia everyday on our social channels, showing hundred of destinations in Indonesia. fb.com/wego.indonesia
    • #SocialTrenz Social campaigns, matched with the key message to ensure consistency! Our first Travel Photo Contest: Ini Indonesia! back in 2012, and got massive 6,000 submissions in 6 weeks.
    • #SocialTrenz Collaboration with the local travelers community, who has same mission to produce a video called Vaastu.
    • Events. To gather people who has same passion: travel, we created the #WegoHangout event, held quarterly. #SocialTrenz #WegoHangout  I  –  Dec  2012   #WegoHangout  II  –  Apr  2013   #WegoHangout  III  –  Jun  2013  
    • Events. When they’re having fun, they tweet about it. #SocialTrenz Over  22  million   people  reached   in  several  hours  
    • Social Numbers for Wego Indonesia #SocialTrenz 300k People  engaged  on   our  social  channels   >3.5m People  reached  per  week  on   social  channels  alone   >800k Wego  Indonesia   Facebook  Fans   >51k Wego  Indonesia   Twitter  Followers   >250k Wego  Indonesia     Google+  followers  
    • #SocialTrenz SOME #INSIDERTIPS IF YOU’RE TARGETING INDONESIA MARKET!
    • Platform. Choose the right social platform. The popular platforms in Indonesia: #SocialTrenz
    • #SocialTrenz using Social Media!   SOCIAL PRESENCE is a must. Source:  Indonesia  Travel  Insight,  Google  Indonesia  (August  2013)  
    • #SocialTrenz DID YOU KNOW? 83% OF INDONESIANS SHARE THEIR TRAVEL EXPERIENCES DURING THE TRIP AND 89% POST TRIP? Source:  Indonesia  Travel  Insight,  Google  Indonesia  (August  2013)  
    • #SocialTrenz A #hashtag strategy that includes your guests makes it easier for others to discover. #AucklandByHarley! #CookingWithSachie!
    • Influencers. Identify and engage key opinion leaders in social media with a passion for travel. Indonesians will listen… #SocialTrenz
    • Partner! Work with a local partner or community who has strong social presences. Reach larger audiences more cost effectively. #SocialTrenz
    • #SocialTrenz Social media + content campaign, together with Auckland Airport to create awareness through Key Opinion Leader/ Influencer in Indonesian market.
    • Follow Prue (Home page) – CTR 4.95%
    • Flights & Deals ads – CTR 1.71%
    • Social isn’t free. #SocialTrenz
    • Not free, but right content + strategy can get high reach and engagement leading to awareness. #SocialTrenz
    • Photo, Video. Indonesians love to see photos and videos. #SocialTrenz 65% business  travelers  have  seen   videos  about  their  destination   56% leisure  travelers  have  seen   videos  about  their  destination   Source:  “Indonesia  Travel  Insight”.  Google   Indonesia  (August  2013)  
    • #SocialTrenz KNOW WHEN to launch your campaigns!
    • Last tip, social media marketing is one part of the marketing mix, not the only part! #SocialTrenz
    • Terima kasih! Thank you! Graham  Hills  |  email:  graham@wego.com  |  twitter:  @grahamhills