Telling Your Story:                        How Ideas, Words and Images Can Come TogetherSunday, January 8, 12
Think of               three stories —               books or               movies that you               love.Sunday, Jan...
Why tell stories?                        They simplify.                        They are memorable.                        ...
Think of your                    three favorite                    characters                    from books or            ...
What are the parts to a story?                        Character    Setting       PlotSunday, January 8, 12
Where do we                        find stories?Sunday, January 8, 12
Think of a favorite or                    interesting:                        • faculty member                        • st...
FACULTY                        • Why they love their field                        • What they think of students            ...
STUDENTS        • Why they came to Our College        • Their hopes, dreams and plans        • Their experiences in the   ...
ALUMNI            • Their memories of their college                    experience            • Their experience in the wor...
STAFF                   • How they view Our College                   • Why they do what they doSunday, January 8, 12
COMMUNITY             • How they                        interact with                        students,                    ...
To whom do we          tell these stories?Sunday, January 8, 12
To whom do we          tell these stories?                                To the                                same      ...
Do you know                    your                    institution’s                    mission? What                    i...
What is                        storytelling?                        It makes a good story                        even bett...
What avenues                    do you have                    for telling your                    institution’s          ...
Storytelling in the digital age                        Images and                                     Sound   Documentary ...
What stories or                        traditions does                           everyone at                        your i...
What stories                    do you know                    about your                    institution that             ...
Key PointersSunday, January 8, 12
Own it. Make it your                story. Embrace it fully.Sunday, January 8, 12
Tell it earnestly,                enthusiastically and                expressively.Sunday, January 8, 12
Know it by heart.Sunday, January 8, 12
Pay attention to pacing.Sunday, January 8, 12
Pass on wisdom.Sunday, January 8, 12
Help people see themselves           in the world you create.Sunday, January 8, 12
The story of your institution                        is the story of its people.                        It is a spirit, no...
Graham Garner                        Assoc.VP for Marketing and Communication                        Wartburg College     ...
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Storytelling, CASE VI, 9 jan 2012

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We all have stories to tell about our institutions and the people who are a part of them. How do we bring those together in creative ways that help us build our identity or brand? What role do words and images play in telling those stories? What about sound? This session will share some principles and concepts to help you develop a message, breathe life into your mission, and help your campus community and other audiences know who you are.

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Storytelling, CASE VI, 9 jan 2012

  1. 1. Telling Your Story: How Ideas, Words and Images Can Come TogetherSunday, January 8, 12
  2. 2. Think of three stories — books or movies that you love.Sunday, January 8, 12
  3. 3. Why tell stories? They simplify. They are memorable. They help us relate.Sunday, January 8, 12
  4. 4. Think of your three favorite characters from books or movies that you love.Sunday, January 8, 12
  5. 5. What are the parts to a story? Character Setting PlotSunday, January 8, 12
  6. 6. Where do we find stories?Sunday, January 8, 12
  7. 7. Think of a favorite or interesting: • faculty member • student • alumnus • staff member • donor or boosterSunday, January 8, 12
  8. 8. FACULTY • Why they love their field • What they think of students • Why they teach or research what they do • More about their personal lives, hobbies, interestsSunday, January 8, 12
  9. 9. STUDENTS • Why they came to Our College • Their hopes, dreams and plans • Their experiences in the classroom, labs and fieldSunday, January 8, 12
  10. 10. ALUMNI • Their memories of their college experience • Their experience in the workplaceSunday, January 8, 12
  11. 11. STAFF • How they view Our College • Why they do what they doSunday, January 8, 12
  12. 12. COMMUNITY • How they interact with students, faculty, staffSunday, January 8, 12
  13. 13. To whom do we tell these stories?Sunday, January 8, 12
  14. 14. To whom do we tell these stories? To the same audiences.Sunday, January 8, 12
  15. 15. Do you know your institution’s mission? What is your brand?Sunday, January 8, 12
  16. 16. What is storytelling? It makes a good story even better It adds style and imagerySunday, January 8, 12
  17. 17. What avenues do you have for telling your institution’s stories?Sunday, January 8, 12
  18. 18. Storytelling in the digital age Images and Sound Documentary VideoSunday, January 8, 12
  19. 19. What stories or traditions does everyone at your institution know about?Sunday, January 8, 12
  20. 20. What stories do you know about your institution that not enough people know?Sunday, January 8, 12
  21. 21. Key PointersSunday, January 8, 12
  22. 22. Own it. Make it your story. Embrace it fully.Sunday, January 8, 12
  23. 23. Tell it earnestly, enthusiastically and expressively.Sunday, January 8, 12
  24. 24. Know it by heart.Sunday, January 8, 12
  25. 25. Pay attention to pacing.Sunday, January 8, 12
  26. 26. Pass on wisdom.Sunday, January 8, 12
  27. 27. Help people see themselves in the world you create.Sunday, January 8, 12
  28. 28. The story of your institution is the story of its people. It is a spirit, not a timeline. It is organic, not linear.Sunday, January 8, 12
  29. 29. Graham Garner Assoc.VP for Marketing and Communication Wartburg College Social media handle: garnergraham graham.garner@wartburg.edu or garnergraham@gmail.comSunday, January 8, 12

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