What's in a marketing plan you may ask? Well, there's quite a few different models out there but here is one of our favourites - SOSTAC ®.
Nice easy to remember acronym and is easier to present to clients than many other models.
SOSTAC ® is a registered trademark of PR Smith.
More information from: www.PRSmith.org/SOSTAC
Smith, PR (2015) The SOSTAC® Guide To Your Perfect Digital Marketing Plan, www.PRSmith.org/SOSTAC
Smith PR (2013) The SOSTAC ® Guide To Your Perfect Marketing Plan, www.PRSmith.org/SOSTAC
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