Vik Singh (Architect) Graham Mudd (Senior PMM)

What Why Tracks API Mashup Framework Examples New Feature Overview

What

Why

Tracks

API

Mashup Framework

Examples

New Feature

BOSS = B uild your O wn S earch S ervice Open Yahoo’s core search features via web services to let 3rd parties revolutionize Search Unrestricted What

Unrestricted: Unlimited queries Blend, re-order, discard Full Presentation control Non-search apps OK Monetization: Free or CPM or Ads What

Unrestricted:

Unlimited queries

Blend, re-order, discard

Full Presentation control

Non-search apps OK

Monetization: Free or CPM or Ads

Barriers to entry are massive $300M, top talent, a prayer to get to basic parity No monopoly over great ideas Search anywhere Improve Vertical Quality w/ Web comprehensiveness Fragment the market, foster more players, choice, competition Yahoo extends advertising reach, 3rd parties revenue share Why

Barriers to entry are massive

$300M, top talent, a prayer to get to basic parity

No monopoly over great ideas

Search anywhere

Improve Vertical Quality w/ Web comprehensiveness

Fragment the market, foster more players, choice, competition

Yahoo extends advertising reach, 3rd parties revenue share

Why Traditional Search Distribution + BOSS Distribution

Tracks API A self-service, web services model for developers and start-ups to quickly build and deploy new search experiences. UIUC CMU Stanford Purdue IIT Bombay MIT UMass CUSTOM Working with 3rd parties to build a more relevant, brand/site specific web search experience. This option is jointly built by Yahoo! and select partners. ACADEMIC Working with the following universities to allow for wide-scale research in the search field: Interested in Custom? Email us [email_address]

UIUC

CMU

Stanford

Purdue

IIT Bombay

MIT

UMass

ACADEMIC

Working with the following universities to allow for wide-scale research in the search field:

http://boss.yahooapis.com/ysearch/{vert}/v1/{q} {vert} := {web, news, images, spelling} @ required appid @ optional (Y!OS compliant) start, count, lang, region, format, callback, sites BOSS API v1

Python (v2.5+) library BOSS Search SDK plus … SQL for remixing arbitrary XML/JSON sources Loosely Functional programming paradigm BOSS Mashup Framework

select, group, sort, union, inner/outer/cross joins, udfs, where Text normalization and duplicate removal Auto-transformation of resource-oriented API results into tables w/o parsing All-in-memory storage and retrieval operations Ability to join lists of tables via an arbitrary predicate function (map-like) Search UI template framework Single search function provides total access to BOSS REST API BMF Features

Ported enhanced version of BMF to GAE platform http://zooie.wordpress.com/2008/08/04/yahoo-boss-google-app-engine-integrated/ Easiest way to deploy a BOSS application online BMF + Google App Engine

http://bossy.appspot.com http://www.hakia.com http://me.dium.com http://www.daylife.com http://www.inquisitorx.com/ http://ask-boss.appspot.com/ http://www.4hoursearch.com http://www.devunity.com (Techcrunch 50) http://copyrightspot.com/ (Mashable) http://imusicmash.com (Mashable) http://truevert.com (Mashable) http://professeurs.esiea.fr/wassner/?2008/10/20/171-semantic-calculator http://www.ysearchblog.com/archives/000613.html http://www.ysearchblog.com/archives/000621.html 123people dnmashup http://www.dnmashup.com Buildasearch Playersearch V3ggie http://v3ggie.com/ Dipidity Newsline Tianamo Examples

http://bossy.appspot.com

http://www.hakia.com

http://me.dium.com

http://www.daylife.com

http://www.inquisitorx.com/

http://ask-boss.appspot.com/

http://www.4hoursearch.com

http://www.devunity.com (Techcrunch 50)

http://copyrightspot.com/ (Mashable)

http://imusicmash.com (Mashable)

http://truevert.com (Mashable)

http://professeurs.esiea.fr/wassner/?2008/10/20/171-semantic-calculator

http://www.ysearchblog.com/archives/000613.html

http://www.ysearchblog.com/archives/000621.html

123people

dnmashup http://www.dnmashup.com

Buildasearch

Playersearch

V3ggie http://v3ggie.com/

Dipidity Newsline

Tianamo

Discovery (BOSS Search App Store) Desktop (Cooliris, Inquisitor) Mobile (iPhone, Android, BlackBerry) Development php, java, c#, ruby, javascript versions of BMF, SDKs Social (Facebook, OpenSocial, Friend Connect, OneConnect) Web Concepts (Semantic, Refine, No-Search Personal RSS like Memes) No-Search: Use frequent concepts to auto-build a pulse homepage Hack Ideas, Challenges

Discovery (BOSS Search App Store)

Desktop (Cooliris, Inquisitor)

Mobile (iPhone, Android, BlackBerry)

Development php, java, c#, ruby, javascript versions of BMF, SDKs

Social (Facebook, OpenSocial, Friend Connect, OneConnect)

Web Concepts (Semantic, Refine, No-Search Personal RSS like Memes)

No-Search: Use frequent concepts to auto-build a pulse homepage

So, what do you think? Q&A Docs, App ID, dev group, more info: http://developer.yahoo.com/boss Feedback