Starbucks case 2000 - Boer & Croon case-day

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On the 28th of May a group of students did a case-day at Boer & Croon, Amsterdam an agency specialised in crisis communications. We did a review of an old (&famous) Starbucks-case concerning a …

On the 28th of May a group of students did a case-day at Boer & Croon, Amsterdam an agency specialised in crisis communications. We did a review of an old (&famous) Starbucks-case concerning a reputation-problem concerning their beans. Are they from fair trade-farmers? We discovered that the cooperation with the farmers was good, but their was still the rumour. How to handle this situation? See the presentation!

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Transcript

  • 1. Stakeholders
  • 2. authorities media investors Global Exchange influence customers activists groups employees competitors own farmers distributors charity other farmers negative neutral positive
  • 3. authorities Media investors Global Exchange influence customers activists groups employees competitors own farmers distributors charity other farmers negative neutral positive
  • 4. ! Authorities
  • 5. authorities Media Media investors Global Exchange influence customers customers activists groups employees competitors own farmers Global Exchange distributors charity other farmers negative neutral positive
  • 6. $ fair-trade farmers charity
  • 7. Action plan
  • 8. ST. 1. press releases
  • 9. LT.Authorities. 1. start investigation
  • 10. ST. press conference 1. communicate what SB is doing now! 2. communicate the investigation 3. communicate long-term relationships 4. communicate SB’s high standards 5. communicate the growing process (fm)
  • 11. LT. 1. instore marketing
  • 12. thank you!