Starbucks case 2000 - Boer & Croon case-day

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Stakeholders
authorities media investors Global Exchange influence customers activists groups employees competitors own farmers distributors charity other farmers negative neutral positive
authorities Media investors Global Exchange influence customers activists groups employees competitors own farmers distributors charity other farmers negative neutral positive
! Authorities
authorities Media Media investors Global Exchange influence customers customers activists groups employees competitors own farmers Global Exchange distributors charity other farmers negative neutral positive
$ fair-trade farmers charity
Action plan
ST. 1. press releases
LT.Authorities. 1. start investigation
ST. press conference 1. communicate what SB is doing now! 2. communicate the investigation 3. communicate long-term relationships 4. communicate SB’s high standards 5. communicate the growing process (fm)
LT. 1. instore marketing
thank you!