Social Media 101 for Authors

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This primer gives authors and writers tips on which social media tools that can use to promote their books and creative work. Presented by author Nichole McGill at the 2010 AGM of the Writers' Union of Canada.

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Social Media 101 for Authors

  1. 1. Social Media 101for Authors<br />Presented at:<br />Writers’ Union of Canada Annual Conference & AGM<br />June 2010<br />By: Nichole McGill<br />www.nicholemcgill.com<br />@nicholemcgill<br />
  2. 2. - aka -How to Set Up Your SM Presence in just 15 mins!<br />[Maintaining it is a different story…]<br />
  3. 3. Why SM? Why not?<br />Exposure<br />Control (digital brand)<br />Marketing<br />$$$<br />Networking/creativity<br />
  4. 4. First, what is your publisher doing for you <br /> ?<br />
  5. 5. What will your publisher do for you in terms of: <br />Social media presence?<br />e-book strategy? <br />audio strategy? <br />multi-media strategy?<br />
  6. 6. Step #1 – What are people saying about you?<br />Search yourself/your books<br /><ul><li>Set up a Google alert (gmail)
  7. 7. Google tools for authors</li></ul>http://nicholemcgill.blogspot.com/2009/10/google-tools-for-authors_02.html<br />2. http://www.search.twitter.com<br />Identify like-minded, superfans, reviewers, publishers<br />
  8. 8. Step #2 – Survey: Blogs<br />http://emilybenet.blogspot.com/<br />
  9. 9. Step #2 – Survey: Microblogs<br />http://twitter.com/neilhimself<br />
  10. 10. Step #3: Make some decisions<br /> Pick your digital base<br />Your website<br />Yourblog<br /> 2. Secure your domain name<br />www.yourname.com<br />www.yourname.ca<br />www.yourbook.com, etc.<br />
  11. 11. Step #5: Microblogging<br />Why? <br />Part of the conversation<br />Easy to make “friends”/network<br />Pick a twitter handle (@yourname)<br />Follow those of your niche audience<br />Credit others (RT@niche = retweeting)<br />Use hashtags (i.e. #Griffin2010 #YAlit)<br />Use URL shorteners (bit.ly, etc.)<br />
  12. 12. Step #6: Social networks<br />Features:<br />Social network<br />Facebook Fan Page<br />Network<br />Facebook events<br />Features:<br /><ul><li>Business network
  13. 13. Groups (Writers Union member)
  14. 14. Questions to a group
  15. 15. C.V.</li></li></ul><li>Step #7: Manage it all <br />Free tools<br />Tweetdeck<br />Hootsuite<br />Expand to other networks<br />Goodreads.com<br />Amazon.com/ca<br />
  16. 16. Step #8: Have it feed into digital base<br />Your website, or<br />Yourblog<br />
  17. 17. You own your digital brand.The only way to gain some “control” of the online conversation is to be part of the conversation.<br />
  18. 18. Questions?<br />Nichole McGill<br />www.nicholemcgill.com<br />@nicholemcgill<br />http://www.goodreads.com/nichole_mcgill<br /> This slideshow is published according to a Creative Commons license of “Attribution Non-Commercial No Derivatives”. You are welcome to share if you follow these requirements. (2010)<br />

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