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Top 50 Middle East Brands on Social Media (2012)
 

Top 50 Middle East Brands on Social Media (2012)

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Published by Grafdom & Gulf Business. The methodology employed in compiling the Top 50 Social Media Brands involved listing Gulf brands that are most active on social media platforms; Facebook, ...

Published by Grafdom & Gulf Business. The methodology employed in compiling the Top 50 Social Media Brands involved listing Gulf brands that are most active on social media platforms; Facebook, Twitter and YouTube. This generated 1,398 brands, which were short-listed to the top 100 to qualify for the next stage. Values were rechecked during an 8 hour period to ensure relative consistency, and the final top 50 brands were then extrapolated for the final list. To qualify, brands need to maintain a GCC targeted presence on at least two social networks and be listed on either of the following indices (socialbakers.com, socialwatchlist.com)

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    Top 50 Middle East Brands on Social Media (2012) Top 50 Middle East Brands on Social Media (2012) Document Transcript

    • How MuchAre YouWorth InClicks?The rise of social media is giving companies a new way of engagingand interacting with customers. With online marketing gaining tractionover traditional marketing, there are few businesses that dare to beleft behind. So how are companies in the GCC stacking up against eachother in this arena? Gulf Business takes a look.research provided by grafdom 48 / SEPTEMBER 2012
    • TOP 50 social media brands F rom the time we wake up to tectonic shift Gulf Business joined compiling the Top 50 Social Media Brands the time we go to bed, we hands with digital media powerhouse involved listing Gulf brands that are are inundated with brands. Grafdom to enlist the 50 most influential most active on social media platforms Whether it’s the ubiquitous and recognisable brands in the GCC. such as Facebook, Twitter and YouTube. McDonald’s sign we pass on our drive The data acqusition sources included This generated 1,398 brands, which were to work, or the call we take on our socialwatchlist.com and socialbakers.com. short-listed to the top 100 to qualify for BlackBerry, to the Emirates ad we see The methodology employed in the next stage. Values were rechecked to on our Sony TV, and the Mashreq bank ensure fairness in terms of comparison, ATM we stop at before heading out for “Gulf brand followers and the final top 50 brands were then dinner with friends. and mentions on social extrapolated for the final list. In the digital world these brands also media have increased The results were in line with follow us, albeit in a different form. A expectations in many ways; underscoring substantially this year as retweet may attract our attention to a the powerful reach of the media sector, car sale at Toyota, a Facebook like could more companies engage while also showing how imperative list a charitable initiative of the Qatar in posts, comments and telecom and retail are is in this region. Foundation, and a YouTube video would tweets. We’ll continue seeing There were many surprise entrants too, educate us about the latest features of a a greater shift to newer and such as traditional brand underdogs like new Nokia smartphone. specialised platforms to fulfill education and the arts. The entry of brands into the social See page 60 for the tabular results and specific needs.” media space has redefined the way - Farid Gasim, read on to find out the most popular we live, eat and think. In view of this Director of operations, Grafdom brands in the GCC. Criteria Brand must be present on at least two social networks. Sectors Media, F&B, technology, PLATFORMS entertainment, The choice was education, retail, FMCG, between Facebook, airlines, government, Twitter and auto, property, finance YouTube. Methodology and telecom. COUNTRYinfographics: TARAK PAREKH GCC – Saudi Arabia, indicators UAE, Kuwait, Qatar, Bahrain and Oman. Number of likes; number of followers; number of views. gulfbusiness.com / 49
    • TOP 50 social media brands #1 Al ArabiyaD espite an affinity for headlines videos sent in by viewers, the first such Brotherhood, Zionist thoughts, in Egypt like “Torn by Porn” and programme in the Arab world. and the Arab World.” Subsequently in “Syria Leaks” this news Although Al Arabiya’s website has a August their website was also blocked, channel has an impressive captive audience in Saudi Arabia and the allegedly by a Distributed Denial ofonline and social media presence. Head- UAE, almost 20 per cent of its visitors Service (DDOS) attack.on-head with international stalwarts like are from the US, Canada, UK and France. Moves like this, contrary to theirBBC and Fox News, Al Arabiya.net is the The channel uses a crossover-marketing intention, only serve to underscore howmost visited Arab website. model synergising between television and powerful Al Arabiya is and the sentiment After launching Al Arabiya TV in 2003 online advertising. it evokes as the leading news channel inand an Arabic-language online portal But success comes with its caveats. the Arab world. With Arab users of socialAlArabiya.net, the company initiated The Al Arabiya website is vulnerable to networking sites surging to a record 43English, Farsi and Urdu news websites. It attacks as demonstrated by a hacking million on Facebook and 1.3 million onthen entered the multimedia platform with of its Facebook account in April, where Twitter in 2012, the Arab language willweb TV and slideshows, set up a financial allegedly the Syrian Electronic Army gain significance in the online world, andnews site, which has one of the largest posted false news on its page and also platforms with an established presence –share of ads among Arab websites, and declared that the channel worked “day like Al Arabiya – will only stand to gainintroduced a programme that broadcast and night to broadcast venomous, from this popularity. #2 Al Jazeera EnglishI f there’s one media outfit deeply live streaming, RSS feeds and mobile and – in true journalism spirit – is not entrenched in showcasing the TV, it’s no surprise that this channel has afraid to ask for it. Arab world to the West, it is global an unfathomable 387 million views on Although established six years ago, network Al Jazeera. Airing from YouTube. as compared to CNN that’s been aroundNew York to Jakarta, Qatar-based Al Al Jazeera also launched a multi- for thirty plus years, the channel alreadyJazeera is widely recognised as the Arab lingual educational campaign about has 60 bureaus that reach 250 millionmouthpiece. social media, with YouTube videos households across 130 countries. The The power of social media in news – explaining how to use Twitter, Facebook Al Jazeera network itself has over 20that has recently covered everything from and other online platforms. By making channels covering everything from sportsthe Egyptian turmoil to the Syrian uprising people more media-savvy, Al Jazeera to business to documentaries.– cannot be underestimated. In fact so hopes to raise a generation of citizen In wake of the Arab Spring, anmuch of the Middle East revolution was journalists in a low-cost way, which earthquake in Iran, and Qatar beinginternet-fuelled that Al Jazeera flagged off will also, cleverly enough, allow declared the world’s richest country, thethe trend by launching a Sharek (meaning coverage from places that they cannot role that Al Arabiya plays in providing“share”) platform called The Stream, normally access. real-time information about Arabwhich is even said to be forging the future Launching innovative campaigns like countries to the world is expected toof social TV. “Demand Al Jazeera in the USA” Al widen, and the power this brand draws Abetted by real-time blogs, podcasts, Jazeera definitely knows what it wants will likely continue its reign. gulfbusiness.com / 51
    • #o3 Pepsi Arabia #o4 KFC Arabia #o5 STCRivalling leading news networks in As if being the largest chicken restaurant Taking a break from news and food,the social media space is a tough task, brand wasn’t enough, KFC Arabia is the telecom giant Saudi Telecom (STC)unless you distinguish yourself with a Middle East’s most recognisable fast- is a welcome addition to the Top 50“secret ingredient”, which in Pepsi’s food chain. It may place second after Social Media Brands. Nudging out othercase seems to be the Pepsi Arabia TV McDonald’s around the world, but it’s regional bulwarks like Etihad Etisalat andportal. Users post their Arabic-language clear that in this region Colonel Sanders Zain Saudi is no mean feat, but beingvideos on the website, including is king. the largest telecom company by markettrending topics, and Pepsi Arabia thus capitalisation in the region does have itseffectively engages users to associate benefits.the brand with light, fun momentswhich they can share with loved ones. National #o6 Geographic Abu dhabi #o7 Qatar 2022 #o8 EmiratesTaking photos of the stunning Sheikh When one of the world’s richest country There is rarely a ranking list in thisZayed Mosque and covering a Camel decides to host one of the world’s richest region that does not carry the name ofBeauty Pageant may just be the football associations, it makes headlines. this revered airline. In its quest to be thebest way to become popular in the As the first Arab country to present the world’s largest airline by 2017, EmiratesGCC. In just three years of launching FIFA World Cup, Qatar is pulling out launched a stellar marketing campaignNational Geographic Channel – the all stops. Spending approximately $36 to overhaul its brand proposition fromfirst international factual entertainment billion to build a metro system, $4 billion a service to a lifestyle provider. Nochannel in the Arabic language – in for stadiums and $100 billion more on wonder this airline is synonymous withcollaboration with Abu Dhabi Media infrastructure like airport, hotels, housing, creating new benchmarks for quality,Company, this brand has become one ports, roads and bridges, this may be the safety and delivery.of the most renowned in the region. costliest brand on our list.52 / SEPTEMBER 2012
    • TOP 50 social media brands Pizza hut #o9 mobily #10 middle east #11 Eye of riyadhJust a couple of notches below Saudi With three food joints in the top ten This city news and marketing portalTelecom, the Etihad-Etisalat consortium’s brands, it’s obvious that the way to cleverly hooks its local community withMobily managed to break this the Middle East’s heart is through the useful content – from jobs and events toincumbent’s monopoly in Saudi Arabia. stomach. Adding more than 800 fans daily news and government announcements.Pegged as the fastest growing mobile on its Facebook page, this global brand is It sure helps to be in Riyadh, which –operator in the MENA region, Mobily aggressive in marketing new promotions with a population of over five million –plans to expand its brand strategy – from Crown Crust Carnival to Cheesy is the largest city in Saudi Arabia. Forin line with global trends in mobile Bites Remix. Yum! Brands, that owns local info, Eye Of Riyadh is one of thetelecommunications and broadband both KFC and Pizza Hut, sure makes for a first ports of call, hence the site’sservices. strong case in branding. impressive social media engagement and content sharing figures. Sony #12 middle east #13 Ana zahra #14 just falafelAs the highest ranked tech company Anazahra.com reaches out to modern This fast-growing UAE falafel chain oweson our list, Japanese electronics firm Arab women with fashion tips, celebrity much of its success to social media.Sony has tapped into the region’s taste news and a sense of interactive Recently, Just Falafel’s ‘Help Us Helpfor gadgets – running hot previews, community. Launched in 2012, You’ campaign was launched in Januarytips and competitions on social media, the portal features popular editors, 2012, tying together social media, creativeincluding ‘Ramadan Surprises’ and ‘The contributors, bloggers and some of the arts and academic support through anDJ Challenge’. With intense competition most influential personalities from the innovative initiative via its Facebook page.in the TV, laptop and gaming market Arab world. The site attracts an average The firm’s social media channels havefrom Apple, Lenovo and Samsung, Sony of 622,000 unique visitors and seven seen hundreds of thousands of fans viewis successfully utilising online media to million page views daily. the brand’s personal and humorous onlinegrapple for a share of the region’s wallets. videos and corporate clips. gulfbusiness.com / 53
    • Blackberry #15 Fatafeat #16 Zain #17 Middle EastBased in Dubai and broadcast to 21 Kuwait’s largest telco is a pioneer in It’s been a bumpy time for Canadiancountries, Fatafeat is the first 24-hour social media. The firm even celebrated smartphone maker, RIM. In the lastfree-to-air cuisine television channel. International Social Media Day in June full financial year, the firm made aFatafeat’s programming features foodie this year by gathering social media net profit of $1.2 billion, markedlymenus and celebrity cooks, while the enthusiasts and entrepreneurs for face- down from $3.4 billion in the previouschannel’s Facebook page allows readers to-face interaction and engagement with year. BlackBerry lost significant shareto share recipe tips and watch the chefs the Zain brand. Currently the brand is to other smartphones in 2011, whichin action on YouTube. running the ‘Instagram Daily Challenge’ means the company has re-energised its where readers are encouraged to upload focus on multi-million dollar marketing their social media photos each day to a campaigns, competitions and online new theme. communities. Saudi Carnegie #18 Tourism #19 Mellon University #20 OSNWith a population of over 27 The prestigious US-founded Carnegie As one of the largest pay TV networksmillion, Saudi Arabians love to travel Mellon University opened its Qatar in the MENA region, OSN uses its largedomestically. The homebodies spent campus in 2008. The university has the subscriber base to tap into Western,over $22.5 billion travelling their turf advantage of leveraging its international Arabic and Filipino communities withlast year, visiting cultural hotspots campus base of more than 10,000 regular entertainment listings updatessuch as Mecca and Medina. The Saudi students, 70,000 alumni and 4,000 staff and previews. OSN’s Facebook pageTourism information portal taps into this to boost its social media community. The gives users the chance to share theirlocal market, as well as the Kingdom’s school’s regular educational YouTube views on the latest ‘Suits’ series or boxgrowing international visitor profile with videos have proved to be a global hit. office films.pictorial teasers and lively debates onFacebook and YouTube.54 / SEPTEMBER 2012
    • TOP 50 social media brands Toyota #21 Saudi Arabia #22 NasAir #23 Qatar AirwaysAbdul Latif Jameel (ALJ) group, the Launched in 2007, the Saudi Arabian One of the fastest growing airlines in theexclusive distributor of Toyota in the carrier already has a young fleet of 16 world, Qatar Airways flies to over 100Kingdom, is focusing heavily on social aircrafts and covers 24 international destinations worldwide, and is looking tomedia to market the Japanese car brand. destinations. Currently in a strong social widen its market through social media.For instance, Toyota offers a free iPhone media drive, NasAir is competing with Last month, the carrier conducted aand iPad application that allows users five global airlines in the ‘Best Use of competition on Twitter called ‘Tweet-to book vehicle service appointments, Social Media to Drive Revenue’ category a-Meet’ where the first three winningcalculate installments and receive at the annual SimpliFlying Awards For teams with the highest number of tweetspromotions. ALJ recently won a 2012 Excellence, to be held in October. won a pair of business class tickets toFacebook Application Award for its ‘Me their chosen destination.and My Toyota’ online campaign. The First Qatar The Dubai #24 Group #25 Mall #26 National BankThe Dubai-based luxury property Spread across 12 million square feet The largest bank in the GCC (by assets),developer operates residential and (and growing), The Dubai Mall has Qatar National Bank was establishedcommercial projects in the UAE and over 1,200 stores and 160 F&B outlets. in 1964 as the country’s first Qatari-Africa. The company has tie-ups with The enormous shopping destination owned commercial bank. Despite beingfamous sports personalities, such as welcomed more than 54 million visitors a relatively older company in the region,Michael Owen, Nwankwo Kanu and in 2011 to become the world’s most- the lender has been quick to adapt toSvetlana Kuznetsóva, and promotes itself visited shopping and leisure destination, social media, and keenly interacts withon social media by offering merchandise according to Emaar Properties, the mall’s its audience through competitions andsigned by these stars to competition developer. offers on Facebook.winners. gulfbusiness.com / 55
    • Ferrari Carrefour #27 Saudi Arabia #28 World Abu Dhabi #29 Mirdif City CentreSynonymous with retail supermarkets Ferrari World Abu Dhabi already has Given that multi-themed (and airacross the world, the French brand the best branding any theme park could conditioned) malls offer the mainCarrefour entered Saudi Arabia in wish for. The world’s first Ferrari themed source of entertainment in the region,2004, and has seen a rapid expansion park, its enclosed indoor area is large it’s not surprising that Dubai’s Mirdifin the Kingdom. In a bid to cater to its enough to fit seven football fields. The City Centre (MCC) is the second malllocal consumers, Carrefour SA recently park, which offers over 20 thrilling rides, on the list. Developed by Majid Alreleased a mobile app that allows users is understandably popular on Facebook, Futtaim Properties (MAF), MCC has overto download chosen Surahs from the adding over 8,400 ‘likes’ in the month of 430 stores, leisure and entertainmentHoly Quran. July alone. attractions. Deira City Samsung #30 Centre #31 Namshi #32 Mobile ArabiaFollowing closely behind Mirdif City Namshi is fast becoming the UAE’s One of the world’s most famous brands,Centre is another mall developed by leading local online shopping hub for Samsung is as widely recognised inMAF, Deira City Centre (DCC). Launched the latest fashion brands, items and the Gulf as it is globally. While Applein 1995, DCC has over 370 stores must-haves. The online fashion outlet and its iPhone products are becomingand attracts over 20 million visitors a recently began shipping to wider parts of stronger in the region, Blackberry is stillyear. The mall closely interacts with the Middle East and North Africa. It also universally popular. Samsung comes inits Facebook fans through regular launched an Arabic language interface as third but, particularly in the GCC, it facescompetitions and promotional offers part of a wider outreach. a tough battle to usurp its rivals.and even had an interesting ‘fun facts’section this Ramadan.56 / SEPTEMBER 2012
    • TOP 50 social media brands Doha Film #33 Institute #34 Etisalat #35 Tang ArabiaInterest in Qatar for all things movie- As the largest network provider in A fruit drinks company that has morerelated has exploded in recent years, with the UAE, Etisalat has a region-wide colour in one of its adverts than yourmuch of it focussed on the Doha Film presence. Etisalat is aggressive with average rainbow, Tang recently launchedInstitute and its now regular event, Doha communication, offering updates, offers an inspired campaign using children asTribeca Film Festival. Still a fledgling and news streams on social media superheroes. The Krafts Foods-ownednewcomer to the worldwide film-making platforms. Notwithstanding a decline company encouraged children across thescene, DFI is already beginning to in revenue, Etisalat is one of the most Gulf to do more to help the less fortunateattract interest from the world’s biggest recognisable brands in the Middle East, in the charity-giving month of Ramadan.superstars, like rapper Kanye West, who and still stronger than its arch-rival Du,recently filmed a video in Doha with the at least on this list.help of DFI. KIA Motors #36 Jamaluk #37 UAE #38 QtelJamaluk is a beauty and lifestyle website The UAE is a difficult market for this Qatar’s biggest network provider, Qtel,based in Saudi Arabia, covering health international auto brand. Not because is as recognised a brand as they comeand fitness, beauty secrets, make-up and the market is flooded with rivals, but in the Gulf. Taking on a new approachfashion. With plans to reach the wider more because the high purchasing power to brand management, this telecomGCC region, Jamaluk hosts a family and in the UAE allows many residents to company set up a reward system forcommunity discussion section, while also splurge on high-end wheels. Though Qatari medal winners at the Londonposting a new ‘prayer day’ story every KIA faces competition from elite brands, Olympics, in celebration of theirday of Ramadan. such as Ferrari, Bentley and Mercedes, achievement. it continues undeterred, recently even announcing the launch of its revamped Cerato model. gulfbusiness.com / 57
    • Etihad Nokia Saudi #39 Airways #40 Souq KSA #41 ArabiaAbu Dhabi’s flagship carrier has been on The original souq.com launched its Saudi Fending off severe competition from RIMa mission to snap up minority shares in Arabian version five years ago and hasn’t and Apple, Nokia is bent on makingother airlines, creating new partnerships looked back since. The e-commerce site, mobile devices a lifestyle experience. Inwith Virgin Australia and Aer Lingus. with its all-Arabic interface, is the online September, Nokia’s technology will beThe brand has also used extensive one-stop-shop for thousands of buyers incorporated throughout the Social Mediasponsorship to promote its name and sellers across the region. Options Week in Jeddah, connecting attendeesacross the world, including sponsoring range from phones to computers, health through real-time conversation, aEngland’s top professional football and and beauty products to cars. location check-in experience and sharingrugby teams last season. of mobile devices. Mall of the Museum of #42 Emirates #43 Du #44 Islamic ArtThis Dubai Mall deserves the Gold Award Not only does this UAE-based telecom As a centre for presenting arts of thefor Best Digital Marketing Campaign that provider offer social media packages Islamic world, the museum engagesit received in 2011. The mall has engaged to customers, but it also engages global audiences and serves as acustomers, especially on Facebook, using them with some highly innovative platform for dialogue and culturalfashion campaigns for women like Style online campaigns. During Ramadan, exchange. Showcasing a multi-millionMoments or the virtual looks application for instance, Du initiated social media dollar collection and Qatar as a culturalthat alone won it 30,000 new fans. initiatives with a Holy Quran recitation destination, has propelled the popularity competition and ‘Ask the Sheikh’ that of this Doha-based museum. garnered it huge popularity.58 / SEPTEMBER 2012
    • TOP 50 social media brands MOJEH #45 Al Rajhi Bank #46 Wataniya #47 MagazineBeing one of the largest Islamic banks in Being a customer-driven company has The fifth fashion-related entry on this listthe world ensures that you still get close led to Wataniya clinching 80 per cent of tells us how much importance is given toto 10,000 followers, despite not tweeting the mobile market penetration in Kuwait. looking good in the Middle East. Usinga lot. With the largest customer base in The telecom’s Facebook and Twitter key placements in premier locationsthe Kingdom and 8,400 employees, this accounts are constant with activity from throughout the world, this Dubai-basedSaudi-based bank has clocked in a lot of cool contests and exclusive promotions bi-monthly high fashion and lifestylewell-wishers on the social media space. to answering queries by customers on magazine sure knows how to keep products and services. readers engaged. Vodafone Qatar Bahrain City #48 Qatar #49 Foundation #50 CentreVodafone Qatar is the first and only Qatar Foundation’s social media The mall was awarded ‘Best Facebooktelecom operator in the Middle East to presence on Facebook, Twitter and Page’ on several key merits includingopen its doors to customers exclusively YouTube is rare in that it contains unique content, fan interaction andvia an online store. This teamed with its information in both Arabic and fan engagement including updates andtrail-blazing online brand engagement English. Engaging people using useful response times. Considering that it’sprogramme – an e-commerce website information about CSR initiatives, Bahrain only entry and therefore thewith offerings like number reservations, recruitment drives, cultural opinions country’s most recognisable brand,creative campaigns via Ramadan-Kareem. and economic news, the foundation establishes its position as a leader innet, and even a new website for buying has launched new social media the way shopping malls interact andand selling SouqIt.com, helps make it channels focussed on its partnership engage with their customers in anone of Qatar’s most popular brands. with FC Barcelona. effective and informative way. gulfbusiness.com / 59
    • TOP 50 Social media BrandsTOP 50 SOCIAL MEDIA BRANDS IN GCC BRANDS COUNTRY CATEGORY FACEBOOK TWITTER YOUTUBE Likes Talking Followers Tweets* Subscribers Views Total Al Arabiya KSA Media 2,060,333 127,544 1,204,204 84 86,786 82,940,220 3,351,323 Al Jazeera English Qatar Media 1,115,470 19,746 20,342 7 261,442 387,581,639 1,397,254 Pepsi Arabia F&B 1,306,248 116,239 648 7 86 243,709 1,306,982 KFC Arabia F&B 1,091,264 10,046 495 3 109 15162 1,091,868 STC KSA Telecom 642,948 11,136 307,329 6 9664 5,858,758 959,941 Nat Geo Abu Dhabi UAE Media 733,568 24,986 12,047 5 87 576 745,702 Qatar 2022 Qatar Event 663,918 2,133 7,621 3 1,341 3,135,978 672,880 Emirates UAE Airline 624,776 50,143 28,246 3 1,456 4,198,687 654,478 Mobily KSA Telecom 440,125 6,274 184,126 3 4620 2,403,630 628,871 Pizza Hut Middle East F&B 614,701 8,990 – – 418 1,203,448 615,119 Eye of Riyadh KSA Media 586,405 13,383 5,601 4 20 5,599 592,026 Sony Middle East Technology 588,472 19,837 1,091 5 337 245,738 589,900 Ana Zahra UAE Media 478,176 9,511 13,368 17 4,270 9,248,411 495,814 Just Falafel UAE F&B 486,911 5,441 1,376 6 75 25,452 488,362 Fatafeat UAE Media 428,362 11,612 47,274 14 1596 1,126,088 477,232 Zain Kuwait Telecom 365,321 5,259 103,992 15 1,121 1,266,542 470,434 Blackberry Middle East Technology 424,000 5,804 4,123 9 735 230,208 428,858 Saudi Tourism KSA Gov 382,921 10,052 – – 169 67,896 383,090 Carnegie Mellon University Qatar Education 361,054 987 1,286 3 351 50,362 362,691 OSN UAE Media 348,214 27,623 6,419 7 1078 141,942 355,711 Toyota Saudi Arabia KSA Auto 340,626 8,967 12,565 17 277 152,635 353,468 NasAir KSA Airline 306,306 30,902 34,901 2 147 12,389 341,354 Qatar Airways Qatar Airline 300,874 4,486 35,455 6 1,010 133,422 337,339 The First Group UAE Property 306,673 7,763 3,862 3 5 732 310,540 The Dubai Mall UAE Retail 286,150 3,492 39,107 13 566 385,901 295,732 Qatar National Bank Qatar Finance 281,919 23,901 7,427 16 114 109,916 289,460 Carrefour Saudi Arabia KSA Retail 262,509 9,682 30 3 35 12,839 262,574 Ferrari World Abu Dhabi UAE Entertainment 251,139 2,878 6,100 1 680 714,149 257,919 Mirdif City Centre UAE Retail 246,804 12,177 2,677 5 18 23,640 249,499 Deira City Centre UAE Retail 234,836 6,739 1,992 2 3 2,443 236,831 Namshi UAE Retail 230,071 17,083 1,711 2 2 1,800 231,784 Samsung Mobile Arabia Technology 210,031 7,784 10,498 7 4,008 741,553 224,537 Doha Film Institute Qatar Entertainment 198,739 753 17,642 10 245 67,168 216,626 Etisalat UAE Telecom 131,070 1,880 85,338 13 118 23,383 216,526 Tang Arabia FMCG 202,524 21,802 1,026 2 20 91,050 203,570 Jamaluk KSA Media 169,944 13,413 26,602 7 1067 2,950,904 197,613 KIA Motors UAE UAE Auto 193,727 1,101 1,449 1 4 343 195,180 Qtel Qatar Telecom 169,278 1,398 18,088 14 161 61,246 187,527 Etihad Airways UAE Airline 178,365 20,606 7,198 9 1,698 5,770,159 187,261 Souq KSA KSA Online 175,327 9,849 5,450 1 6 766 180,783 Nokia Saudi Arabia KSA Technology 153,115 6,757 18,067 3 1059 282,061 172,241 Mall of the Emirates UAE Retail 164,763 3,275 3,589 11 5 3,345 168,357 du UAE Telecom 144,367 1,698 20,571 16 309 188,669 165,247 Museum of Islamic Art Qatar Entertainment 151,342 4,146 1,147 5 – – 152,489 Al Rajhi Bank KSA Finance 135,238 878 9,439 5 111 4,238 144,788 Wataniya Kuwait Telecom 92,527 5,818 50,034 69 821 1,490,579 143,382 Mojeh Magazine UAE Media 126,542 1,812 16,114 5 0 46 142,656 Vodafone Qatar Qatar Telecom 121,349 1,365 10,176 12 130 64,151 131,655 Qatar Foundation Qatar Gov 92,002 1,882 31,843 4 57 14,678 123,902 Bahrain City Centre Bahrain Retail 123,336 1,316 3,270 4 – – 123,336 * PER DAY 60 / SEPTEMBER 2012
    • TOP 50 Social media BrandsTOP 50 SOCIAL MEDIA BRANDS (Country-wise)BRANDS CATEGORY FACEBOOK TWITTER YOUTUBE Likes Talking Followers Tweets* Subscribers Views TotalSAUDI ARABIAAl Arabiya Media 2,060,333 127,544 1,204,204 84 86,786 82,940,220 3,351,323STC Telecom 642,948 11,136 307,329 6 9664 5,858,758 959,941Mobily Telecom 440,125 6,274 184,126 3 4620 2,403,630 628,871Eye of Riyadh Online 586,405 13,383 5,601 4 20 5,599 592,026Saudi Tourism Gov 382,921 10,052 – – 169 67,896 383,090Toyota Saudi Arabia Auto 340,626 8,967 12,565 17 277 152,635 353,468NasAir Airline 306,306 30,902 34,901 2 147 12,389 341,354Carrefour Saudi Arabia Retail 262,509 9,682 30 3 35 12,839 262,574Jamaluk Media 169,944 13,413 26,602 7 1067 2,950,904 197,613Souq KSA Online 175,327 9,849 5,450 1 6 766 180,783Nokia Saudi Arabia Technology 153,115 6,757 18,067 3 1059 282,061 172,241Al Rajhi Bank Finance 135,238 878 9,439 5 111 4,238 144,788QATARAl Jazeera English Media 1,115,470 19,746 20,342 7 261,442 387,581,639 1,397,254Qatar 2022 Event 663,918 2,133 7,621 3 1,341 3,135,978 672,880Carnegie Mellon University Education 361,054 987 1,286 3 351 50,362 362,691Qatar Airways Airline 300,874 4,486 35,455 6 1,010 133,422 337,339Qatar National Bank Finance 281,919 23,901 7,427 16 114 109,916 289,460Doha Film Institute Entertainment 198,739 753 17,642 10 245 67,168 216,626Qtel Telecom 169,278 1,398 18,088 14 161 61,246 187,527Museum of Islamic Art Entertainment 151,342 4,146 1,147 5 – – 152,489Vodafone Qatar Telecom 121,349 1,365 10,176 12 130 64,151 131,655Qatar Foundation Gov 92,002 1,882 31,843 4 57 14,678 123,902UAENational Geographic Abu Dhabi Media 733,568 24,986 12,047 5 87 576 745,702Emirates Airline 624,776 50,143 28,246 3 1,456 4,198,687 654,478Ana Zahra Media 478,176 9,511 13,368 17 4,270 9,248,411 495,814Just Falafel F&B 486,911 5,441 1,376 6 75 25,452 488,362Fatafeat Media 428,362 11,612 47,274 14 1596 1,126,088 477,232OSN Media 348,214 27,623 6,419 7 1078 141,942 355,711The First Group Property 306,673 7,763 3,862 3 5 732 310,540The Dubai Mall Retail 286,150 3,492 39,107 13 566 385,901 295,732Ferrari World Abu Dhabi Entertainment 251,139 2,878 6,100 1 680 714,149 257,919Mirdif City Centre Retail 246,804 12,177 2,677 5 18 23,640 249,499Deira City Centre Retail 234,836 6,739 1,992 2 3 2,443 236,831Namshi Retail 230,071 17,083 1,711 2 2 1,800 231,784Etisalat Telecom 131,070 1,880 85,338 13 118 23,383 216,526KIA Motors UAE Auto 193,727 1,101 1,449 1 4 343 195,180Etihad Airways Airline 178,365 20,606 7,198 9 1,698 5,770,159 187,261Mall of the Emirates Retail 164,763 3,275 3,589 11 5 3,345 168,357du Telecom 144,367 1,698 20,571 16 309 188,669 165,247Mojeh Magazine Media 126,542 1,812 16,114 5 0 46 142,656KUWAIT Zain Telecom 365,321 5,259 103,992 15 1,121 1,266,542 470,434Wataniya Telecom 92,527 5,818 50,034 69 821 1,490,579 143,382BAHRAIN Bahrain City Centre Retail 123,336 1,316 3,270 4 – – 123,336 * PER DAY62 / SEPTEMBER 2012