Your SlideShare is downloading. ×
0
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
100 UAE Social Media Brands, 2011 Report
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

100 UAE Social Media Brands, 2011 Report

18,311

Published on

Ranking the top 100 most influential UAE brands on social media networks; including Facebook, Twitter and Youtube. …

Ranking the top 100 most influential UAE brands on social media networks; including Facebook, Twitter and Youtube.

Grafdom - Web Design & Social Media Marketing
Barsha Business Center,
Near Mall of the Emirates, Barsha,
PO Box 211156, Dubai, UAE
Tel: +9714 3453033

2 Comments
27 Likes
Statistics
Notes
No Downloads
Views
Total Views
18,311
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
0
Comments
2
Likes
27
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Facebook Tumblr RTvimeo Gowalla StumbleuponTweet Digg bookmark Web 2.0Followers Fans Grafdom twitter UAE Social Media Brands / 2011Buzz Foursquare Linkedin Social Media Delicious XING Mixx Wordpress
  • 2. “We look to brands for poetry and for spirituality,because were not getting those things fromour communities or from each other. Naomi Klein International Bestselling Author
  • 3. IntroductionHaving worked with multinational corporations, governments, SMEs and clients throughout theregion, Grafdom has unparalleled experience in digital media. Our commitment to this field,which extends far beyond websites, social networks and mobile phones, has enabled us theprivilege to compile this report and play a key role in the research & advancement of digitaltechnology in the Middle East.Our research identified over 2,798 corporate brands that currently maintain a loyal followingin a variety of business industries. In order for corporate brands to qualify for the rankings, theyneed to maintain a brand presence on more than one social media network and be in the topfive of their category. The current years results focus on followers on Facebook (FB), Twitter (T)and Youtube (Y); their scores can be found in their respective columns on the following pages.Companies have long wondered who the UAEs top 100 are; they inquired about the best socialmedia brands they could benchmark against. Now they can >
  • 4. RankingsMost Influential Brands & Personalities
  • 5. Banking & Finance FB T Y Standard Chartered UAE 17,167 143 17,310 Mashreq 1,732 433 2,165 RAK Bank 13 1,707 1,720 Abu Dhabi Commercial Bank 184 2 186 Emirates NBD 85 33 118 Tweet by @StanChartUAE Exclusive announcement to our fans! Start sending money to over 300 banks in India for free!Grafdom.com Join the conversation #UAESMB via @grafdom
  • 6. Comm & Tech FB T Y Sony ME 64,358 552 64,910 Etisalat 44,111 6,937 51,048 du 13,963 4,786 18,749 Samsung Arabia 13,764 1,380 15,144 Motorola ME 10,324 214 10,538 Tweet by @SonyMEA Visit our Dubai stores for unbelievable prices of Sony products only during #DSF, plus Free gift vouchers!Grafdom.com Join the conversation #UAESMB via @grafdom
  • 7. Destinations FB T Y Dubai Mall 47,513 9,016 56,529 JBR The Walk 16,501 1 16,502 Burj Khalifa 13,059 333 13,392 Wild Wadi 9,994 403 10,397 Mall of the Emirates 7,591 340 7,931 Tweet by @thedubaimall Its never too late to pick up a gift for your mom! Head over to The Dubai Mall to get something special for your lovely momsGrafdom.com Join the conversation #UAESMB via @grafdom
  • 8. Hospitality FB T Y Atlantis 21,481 2,116 41 23,638 Aloft Abu Dhabi 12,889 1,224 1 14,114 Intercontinental DFC 3,302 6,796 16 10,114 Jumeirah 6,564 1,482 91 8,137 Yas Hotel 2,202 1,509 3,711 Tweet by @Atlantis Weather looks great for #Sandance this Friday at @NasimiBeach :) Bring your sun-tan lotion and make sure you get there early!Grafdom.com Join the conversation #UAESMB via @grafdom
  • 9. F&B FB T Y Burger King UAE 37,036 6 37,042 Just Falafel 9,887 386 9 10,282 Zaatar w Zeit 8,878 36 8,914 Wild Peeta 720 5,234 5,954 Kitsch Cupcakes 5,012 180 5,192 Tweet by @burgerkinguae Looking for yummy ideas this weekend? Go for the TWINS value offer or the PIZZA BURGER, and add new Potato Crisscuts!Grafdom.com Join the conversation #UAESMB via @grafdom
  • 10. Health & Fitness FB T Y Contender 2,305 558 13 2,876 Duplays 1,381 477 1,858 Ahdaaf 1,030 399 10 1,439 Original Fitness 635 387 1,022 Fitness First 472 265 737 Tweet by @contendermma Were holding a graduation for our young Brazilian Jiu Jitsu students. Well post photos and videos later.Grafdom.com Join the conversation #UAESMB via @grafdom
  • 11. Publications FB T Y TimeOut Dubai 10,303 11,429 21,732 Khaleej Times 18,813 2,897 21,710 GulfNews 1,642 7,710 9,352 The National 824 6,606 7,430 Ahlan Magazine 5,517 1,040 6,557 Tweet by @timeoutdubai Weve had 8 emails and 4 phone calls in the last hour asking us if @justinbieber will be coming to Dubai this week. It is NOT happening.Grafdom.com Join the conversation #UAESMB via @grafdom
  • 12. Radio FB T Y Virgin Radio Dubai 18,213 5,255 23,468 Channel 4 Dubai 3,383 15,757 19,140 Dubai 92 3,837 1,708 5,545 My Radio 1 4,242 334 4,576 Filipino Rhythm Dubai Eye 2,125 29 2,154 Tweet by @VirginRadioDXB Usher after party at Nasimi Beach! Text USHER to 4008 (21+ only....) @brentblack will hook you up this hour!Grafdom.com Join the conversation #UAESMB via @grafdom
  • 13. TV FB T Y NatGeo AD 66,118 1,932 2,123 70,173 City of Life 10,463 1,001 207 11,671 Dubai One 10,956 469 11,425 20Something 4,640 680 5,320 Emirates 24/7 1,142 1384 2,526 Tweet by @VirginRadioDXB Usher after party at Nasimi Beach! Text USHER to 4008 (21+ only....) @brentblack will hook you up this hour!Grafdom.com Join the conversation #UAESMB via @grafdom
  • 14. PR FB T Y Spot on PR 2,975 5,148 11 8,134 Asdaa 151 638 789 Cicero Bernay 405 154 559 H&K UAE 143 89 232 TRACCS 43 125 168 Tweet by @spotonpr Journalism and the new mob - how do media treat user generated content and the moral issues it can raise? #DubaiTodayGrafdom.com Join the conversation #UAESMB via @grafdom
  • 15. Online FB T Y Sukar 16,043 1,371 17,414 GoNabit 14,797 1,362 4 16,163 Dubizzle 9,804 3,027 14 12,845 Nahel 3,491 1,633 5,124 Souq 3,019 1,023 3 4,045 Tweet by @sukarcom Have you guys checked out our campaigns today? What do you thinkGrafdom.com Join the conversation #UAESMB via @grafdom
  • 16. Education FB T Y American University of Sharjah 4,003 1,003 122 5,128 Edarabia 2,089 1,159 24 3,272 Abu Dhabi University 2,378 336 39 2,753 Zayed University 1,620 881 29 2,530 NYU Abu Dhabi 1,169 227 1,396 Tweet by @ausharjah One million dirham scholarship fund created at AUS Career Fair to help AUS alums pursue graduate studies at AUSGrafdom.com Join the conversation #UAESMB via @grafdom
  • 17. Environmental FB T Y Goumbook 4,308 235 1 4,544 Emirates Wildlife Society 3,494 492 3,986 Masdar 450 551 1,001 Emirates Environmental Group 801 78 879 Beeah 254 440 694 Tweet by @goumbook Do you really think that going green is not easy? Try these 10 easy tips, print them out and pass them on!Grafdom.com Join the conversation #UAESMB via @grafdom
  • 18. Humanitarian FB T Y Goodgate 9,112 137 9 9,258 Dubai Cares 886 4,619 22 5,527 Volunteer in Dubai 4,230 475 4,705 Dubai Autism Center 981 846 1,827 Emirates Foundation (Takatof) 1,027 77 1,104 Tweet by @goodgate Global hunger is a huge problem, but meanwhile, up to 25% of all food produced globally is wasted.Grafdom.com Join the conversation #UAESMB via @grafdom
  • 19. Transportation FB T Y Emirates 55,230 13,552 1,168 69,950 Etihad 17,556 199 476 18,231 Dubai Metro 3,019 947 3,966 Navcar 404 2,816 3,220 RTA 31 2,439 2,470 Tweet by @FlyingEmirates Want to know how many Miles youl earn on Emirates, or how many Miles you need for a reward?Grafdom.com Join the conversation #UAESMB via @grafdom
  • 20. Real Estate FB T Y Damac Properties 110 1,262 1,372 Coldwell Banker ME 112 1,062 1,174 Betterhomes 629 117 746 Landmark 77 254 331 Asteco 196 25 221 Tweet by @damacproperties Rise in temperature expected in UAE this weekGrafdom.com Join the conversation #UAESMB via @grafdom
  • 21. Personalities T Sultan Al Qassemi 46,525 46,525 DJ Bliss 7,024 7,024 Emiratweet 5,092 4,619 Narcysyt 3,594 3,594 Aida Al Busaidi 1,506 1,506 Tweet by @sultanalqassemi I am overwhelmed by the support from tweeps over Time twitter honor. HUGE thanks to those who voted.Grafdom.com Join the conversation #UAESMB via @grafdom
  • 22. Media Personalities T Tom Gara 4,178 4,178 Abbas Al Lawati 3,094 3,094 Jessica Swann 2,736 2,736 Magnus Nystedt 2,684 2,684 David George-Cosh 1,991 1,991 Tweet by @tomgara Say what you will about Australias cricketing decline we still DOMINATE in the commentary box.Grafdom.com Join the conversation #UAESMB via @grafdom
  • 23. Events FB T Y Dubai International Film Festival 7,060 3,305 274 10,639 Art Dubai 4,762 5,527 19 10,308 Gitex 7,926 621 8,547 Abu Dhabi Film Festival 6,322 1,333 70 7,725 Abu Dhabi Art Fair 253 2,886 3,139 F1 Abu Dhabi 1,332 1,362 2,694 Dubai Jazz Fest 1,333 1,334 2,667 Abu Dhabi Fighting Championship 1,662 106 78 1,846 World Future Energy Summit 496 725 1,221 Abu Dhabi International Book Fair 447 507 954Grafdom.com Join the conversation #UAESMB via @grafdom
  • 24. UAESMB 100
  • 25. 1. NatGeo AD 70,173 26. Motorola ME 10,538 2. Emirates Airlines 69,950 27. Wild Wadi 10,397 3. Sony ME 64,910 28. Art Dubai 10,308 4. The Dubai Mall 56,529 29. Just Falafel 10,282 5. Etisalat 51,048 30. Intercontinental DFC 10,114 6. Sultan Al Qassemi 46,525 31. GulfNews 9,352 7. Burger King UAE 37,042 32. Goodgate 9,258 8. Atlantis Dubai 23,638 33. Zaatar w Zeit 8,914 9. Virgin Radio Dubai 23,468 34. GITEX 8,54710. TimeOut Dubai 21,732 35. Jumeirah 8,13711. Khaleej Times 21,710 36. Spot On PR 8,13412. Channel 4 Dubai 19,140 37. Mall of the Emirates 7,93113. du 18,749 38. Abu Dhabi Film Festival 7,72514. Etihad Airways 18,231 39. The National 7,43015. Sukar 17,414 40. DJ Bliss 7,02416. Standard Chartered UAE 17,310 41. Groupon UAE 6,58017. JBR The Walk 16,502 42. Ahlan Magazine 6,55718. GoNabit 16,163 43. Wild Peeta 5,95419. Samsung Arabia 15,144 44. Dubai 92 5,54520. Aloft Abu Dhabi 14,114 45. Dubai Cares 5,52721. Burj Khalifa 13,392 46. 20Something 5,32022. Dubizzle 12,845 47. Kitsch Cupcakes 5,19223. City of Life 11,671 48. American University of Sharjah 5,12824. Dubai One 11,425 49. Nahel 5,12425. DIFF 10,639 50. Emiratweet 5,092Grafdom.com Join the conversation #UAESMB via @grafdom
  • 26. 51. Volunteer in Dubai 4,705 76. ADFC 1,84652. My Radio 1 4,576 77. Dubai Autism Center 1,82753. Goumbook 4,544 78. RAK Bank 1,72054. Tom Gara 4,178 79. Aida Al Busaidi 1,50655. Emirates Wildlife Society 3,986 80. Ahdaaf 1,43956. Dubai Metro 3,966 81. NYU Abu Dhabi 1,39657. Yas Hotel 3,711 82. Damac Properties 1,37258. Narcysyt 3,594 83. World Future Energy Summit 1,22159. Edarabia.com 3,272 84. Coldwell Banker ME 1,17460. Navcar.com 3,220 85. Emirates Foundation (Takatof) 1,10461. Abu Dhabi Art Fair 3,139 86. Original Fitness 1,02262. Abbas Al Lawati 3,094 87. Masdar 1,00163. Contender 2,876 88. ADIBF 95464. Abu Dhabi University 2,753 89. Emirates Environmental Group 87965. Jessica Swann 2,736 90. Asdaa 78966. F1 Abu Dhabi 2,694 91. Betterhomes 74667. Magnus Nystedt 2,684 92. Fitness First 73768. Dubai Jazz Fest 2,667 93. Beeah 69469. Zayed University 2,530 94. Cicero Bernay 55970. Emirates 24/7 2,526 95. Landmark 33171. RTA 2,470 96. H&K UAE 23272. Mashreq 2,165 97. Asteco 22173. Filipino Rhythm Dubai 2,154 98. Abu Dhabi Commercial Bank 18674. David George-Cosh 1,991 99. TRACCS 16875. Duplays 1,858 100. Emirates NBD 118Grafdom.com Join the conversation #UAESMB via @grafdom
  • 27. “Social Media is the most democratic formof expression, where all voices are equally loud” “It has become a worthy news source for both the conventional media & general public”“Social Media is longer considered a fad. It has become a viablemarketing tool with highly attractive returns on investment.” 990,905 Total followers of Top 100 UAE Social Media Brands (... just short of 1 million)
  • 28. Statistics
  • 29. Category Scores Comm & Tech - 160,389 Destinations - 104,751 TV - 101,115 Transportation - 97,837 Publications - 66,781 Personalities - 63,741 Hospitality - 59,714 Online - 58,126 Radio - 54,883 Events - 49,740 F&B - 33,242 Humanitarian - 22,421 Banking - 21,499 Education - 15,079 Journos - 14,683 Environmental - 11,104 PR agencies - 9,882 Health & Fitness - 7,932 Real Estate - 3,844Grafdom.com Join the conversation #UAESMB via @grafdom
  • 30. Report Stats Most Active Category Comm & Tech Least Active Category Real Estate Most Followers NATGEO AD (70,173) Least Followers Emirates NBD (118) Total Followers 990,905 YouTube - 1% Facebook - 72% 4,871 736,603 Twitter - 27% 249,731Grafdom.com Join the conversation #UAESMB via @grafdom
  • 31. Growth Potential Produce 2,054,520 Content Facebook users in the UAE Engage 36,841 Measure Audience Twitter users in the UAE Progress $1,048 Avg. online spending by UAE consumers (annually) Promote Presence AED 50,000 Avg. social media spending by UAE firms (annually)Through insight and tracking, the best brands continuouslyalign their social media strategies with their corporate vision.Grafdom.com Join the conversation #UAESMB via @grafdom
  • 32. SMSSocial Media Successes
  • 33. For social media brands to succeed; they need not only focus on the number of followers but onthe level of engagement and dialogue with them. Unlike conventional forms of media, socialmedia is most effective when exercised in a two-way dialogue format.As digital and social tools become the go-to resources for everything from news and jobs tonetworking and friendships, proactive brands will continue to evolve how they interact andengage with their audience to maintain their competitive lead within their industry.The forthcoming social media study will include the presence of UAE brands on other networks,including Foursquare, Gowalla, Digg, Vimeo, Linkedin and Flickr. As tempting as it may be tomaintain a brand presence on multiple networks; equally important is to understand the variedformats and their differentiating value propositions. Social media strategies vary amongHaving worked closely with a fair share of the top 100 brands in this report, we welcomeyour feedback, questions or comments >
  • 34. Trending Twitter tags in UAE (April)Source: Trendsmap.com We’re a social bunch, get in touch with us. Grafdom PO Box 211156 www.grafdom.com Dubai, UAE Farid Gasim Paul Holder twitter.com/grafdom +9714 3453033 gfarid@grafdom.com paul@grafdom.com youtube.com/grafdom Disclaimer: All material presented herein is intended for informational purposes and has been compiled from sources deemed reliable including Facebook, Twitter, Youtube, Google and Other Sources. Material presented is subject to errors, omissions, changes or withdrawal without notice.

×