APAC VALUE MARKETINGEnd User Marketing Creative Review(Updated)Sept 2010             Classification 9/15/2010   Copyright ...
Campaign Library for 2010• END USER                                         • CO MARKETING• Virtual patching EoL/ DS      ...
Responsys Creative Campaign e-engine                     Copyright 2009 Trend Micro Inc.
Virtual Patch/W2000 EoL                                                   NEW                 Copyright 2009 Trend Micro I...
NEWAgentless Scanning /DS7.5                     Copyright 2009 Trend Micro Inc.
NEWANZ Hosted email / landing page                 Classification 9/15/2010   Copyright 2009 Trend Micro Inc.   6
CNET TCO EnterpriseSuites Campaign               Classification 9/15/2010   Copyright 2009 Trend Micro Inc.   7
NEWHES/IWSVA Bundled offering                     Copyright 2009 Trend Micro Inc.
Gateway Security (IXSVA)                Classification 9/15/2010   Copyright 2009 Trend Micro Inc.   9
Collaboration Campaign                     Copyright 2009 Trend Micro Inc.
Virtualisation Campaign – optional CTA                      Copyright 2009 Trend Micro Inc.
CNET CPVM Virtualisation Campaign Process                eDM                                       Registration           ...
CNET Gartner Virtualisation Campaign(Stand alone and/or back end to VSS)                eDM                               ...
CNET Threat Management Gartner EndpointCampaign Process                eDM                                       Registrat...
Campaign Office Scan 10.5CNET Campaign Process (VDI version)                eDM                                       Regi...
Compliance                                                                                       NEW                      ...
FST Compliance WebSitehttp://us.trendmicro.com/us/solutions/enterprise/security-solutions/compliance/                     ...
Co marketing Reseller Campaignexamples                  Copyright 2009 Trend Micro Inc.
CIAB - TM and Vmware joint campaign                      Copyright 2009 Trend Micro Inc.
CIAB – Virtualisation – NEW CPVMConsists of eDM, DM, landing page, white paper & telemarketing.                           ...
CIAB – Rethink Endpoint Security  Consists of eDM, DM, landing page, white paper & telemarketing                          ...
CIAB – Web Gateway SecurityConsists of eDM, DM, landing page, white paper & telemarketing.Front of Direct MailerInterScan ...
CIAB – Virtualisation –  Deep Security  Consists of eDM, DM, landing page, white paper &  telemarketing.                  ...
CIAB – K-12 Education SegmentConsists of eDM, DM, landing page, white paper & telemarketing.Offers:1. NSS Labs report2. Up...
Local GovernmentUmbrella Campaign• Target Audience   – New Business/Customers   – Primary- Local Councils 1,553     Prospe...
Indian Vertical Segments                       Copyright 2009 Trend Micro Inc.
Joint Indian TM Vmware                     Copyright 2009 Trend Micro Inc.
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Anz campaign creative 11 sept 2010

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Trend Micro Creative Focus for Campaigns 2010

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Anz campaign creative 11 sept 2010

  1. 1. APAC VALUE MARKETINGEnd User Marketing Creative Review(Updated)Sept 2010 Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 1
  2. 2. Campaign Library for 2010• END USER • CO MARKETING• Virtual patching EoL/ DS RESELLER• HES • Joint Vmware TM• TCO/Suites Virtualisation• HES/IWSVA • CPVM Rethink endpoint• Web Gateway IWSVA • Web Gateway IWSVA• Collaboration Portal Protect • Server Virtualisation DS Virtualisation CPVM DM Virtualisation CPVM • INDUSTRY• Agentless Scanning 7.5 • Education• Gartner Virtualisation • Government• Gartner Threat Management • Manufacturing (india)• Office Scan 10.5 VDI Healthcare (US)• Compliance "Dummies"/DS• Compliance Finance /DS Copyright 2009 Trend Micro Inc.
  3. 3. Responsys Creative Campaign e-engine Copyright 2009 Trend Micro Inc.
  4. 4. Virtual Patch/W2000 EoL NEW Copyright 2009 Trend Micro Inc.
  5. 5. NEWAgentless Scanning /DS7.5 Copyright 2009 Trend Micro Inc.
  6. 6. NEWANZ Hosted email / landing page Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 6
  7. 7. CNET TCO EnterpriseSuites Campaign Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 7
  8. 8. NEWHES/IWSVA Bundled offering Copyright 2009 Trend Micro Inc.
  9. 9. Gateway Security (IXSVA) Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 9
  10. 10. Collaboration Campaign Copyright 2009 Trend Micro Inc.
  11. 11. Virtualisation Campaign – optional CTA Copyright 2009 Trend Micro Inc.
  12. 12. CNET CPVM Virtualisation Campaign Process eDM Registration Campaign Microsite Thank You edmCNETDatabaseList WashingClientDatabase QC & Data Transfer Email and Telemarketing registration data quality checked, leads graded Telemarketing Follow up Email and data transferred To non email respondents To telemarketing to client or partners to generate registrations respondents with dummies for follow up & qualified leads guide attached Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 12
  13. 13. CNET Gartner Virtualisation Campaign(Stand alone and/or back end to VSS) eDM Registration Resource Campaign Microsite MicrositeCNETDatabaseList WashingClientDatabase QC & Data Transfer Email and Telemarketing registration data quality checked, leads graded Telemarketing Follow up Email and data transferred To non email respondents To telemarketing to client or partners to generate registrations respondents with dummies for follow up & qualified leads guide attached Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 13
  14. 14. CNET Threat Management Gartner EndpointCampaign Process eDM Registration Resource Campaign Microsite MicrositeCNETDatabaseList WashingClientDatabase QC & Data Transfer Email and Telemarketing registration data quality checked, leads graded Telemarketing Follow up Email and data transferred To non email respondents To telemarketing to client or partners to generate registrations respondents with dummies for follow up & qualified leads guide attached Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 14
  15. 15. Campaign Office Scan 10.5CNET Campaign Process (VDI version) eDM Registration Resource Campaign Microsite MicrositeCNETDatabaseList WashingClientDatabase QC & Data Transfer Email and Telemarketing registration data quality checked, leads graded Telemarketing Follow up Email and data transferred To non email respondents To telemarketing to client or partners to generate registrations respondents with dummies for follow up & qualified leads guide attached Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 15
  16. 16. Compliance NEW CampaignCompliance Web Linkshttp://us.trendmicro.com/us/home/enterprise/ Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 16
  17. 17. FST Compliance WebSitehttp://us.trendmicro.com/us/solutions/enterprise/security-solutions/compliance/ Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 17
  18. 18. Co marketing Reseller Campaignexamples Copyright 2009 Trend Micro Inc.
  19. 19. CIAB - TM and Vmware joint campaign Copyright 2009 Trend Micro Inc.
  20. 20. CIAB – Virtualisation – NEW CPVMConsists of eDM, DM, landing page, white paper & telemarketing. Landing Page 9/15/2010 Copyright 2009 Trend Micro Inc. 20Classification
  21. 21. CIAB – Rethink Endpoint Security Consists of eDM, DM, landing page, white paper & telemarketing 9/15/2010 Copyright 2009 Trend Micro Inc. 21
  22. 22. CIAB – Web Gateway SecurityConsists of eDM, DM, landing page, white paper & telemarketing.Front of Direct MailerInterScan Web Security Virtual Appliances + Advance Reporting & ManagementOffers include:1. 20% competitor cross grade discount2. Advance Reporting Management Module complimentary offer3. White paper. Classification Copyright 2009 Trend Micro Inc. 22
  23. 23. CIAB – Virtualisation – Deep Security Consists of eDM, DM, landing page, white paper & telemarketing. eDMFront of Direct Mailer Copyright 2009 Trend Micro Inc.
  24. 24. CIAB – K-12 Education SegmentConsists of eDM, DM, landing page, white paper & telemarketing.Offers:1. NSS Labs report2. Up to 60% Discount including the following solutions:NeatSuite Premium, OfficeScan Adv, Worry FreeBusiness Security, Data Loss Prevention &InterScan Web Security Virtual Appliance.Promo Code SPA-019-09 Classification Copyright 2009 Trend Micro Inc. 24
  25. 25. Local GovernmentUmbrella Campaign• Target Audience – New Business/Customers – Primary- Local Councils 1,553 Prospect database base• Solution Focus – Hosted Email Security: Message Labs why they were interested in hosted email security was to reduce the workload on their email servers. – Virtual Security (IWSVA/CPVM & Deep Security): Councils are now using benefits of utilizing this infrastructure for gateway security. Copyright 2009 Trend Micro Inc.
  26. 26. Indian Vertical Segments Copyright 2009 Trend Micro Inc.
  27. 27. Joint Indian TM Vmware Copyright 2009 Trend Micro Inc.

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