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Every entity that makes a trade could use a marketing plan. Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, commu...

Every entity that makes a trade could use a marketing plan. Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. Online marketing is marketing over the internet.

I will cover basic marketing theory and then describe traditional marketing and relate these methods to the online world. I will spend more time on marketing through social networking sites particularly FaceBook. SEO needs a topic of its own so it is mentioned but not covered well.

Graeme Bryan has a Bachelors Degree in Commerce and another one in Science. He has worked at multiple marketing companies and as a web developer. He is now founder of a new business called Webbinago to specialise in management of online presence.