Social Media for Social Good: Progress and Predictions
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Social Media for Social Good: Progress and Predictions

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Keynote presentation I made for Strategic Leadership and Social Media for Social Change at the Jepson School for Leadership Studies at the University of Richmond.

Keynote presentation I made for Strategic Leadership and Social Media for Social Change at the Jepson School for Leadership Studies at the University of Richmond.

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  • Thank Doug for intro <br /> <br /> Sue Robinson, Shannon Best, everyone @ U of Richmond <br /> Strategic Leadership and Social Media for Social Good Conference <br /> for having me <br /> <br /> Doug, Kira Siddall, Nathan Hughes & rest Soc Med Club Richmond
  • Idea for SM4SC in June 2008 in blog post <br /> Use &#x201C;tweetups&#x201D; to raise funds & build awareness for good causes. <br /> <br /> 2 in-person fundraising events, raising nearly $35,000 <br /> <br /> And a few online awareness campaigns. <br /> <br /> We&#x2019;ve had the chance to work with a number of great causes, and find that --->
  • June - U Mass Dartmouth released study of top 200 NPOs <br /> Use Soc Med more than Fortune 500 & U.S. colleges & universities. <br /> <br /> 57% have blogsVery interesting <br /> 89% - used one form of SM or anotherin light of... <br /> 79% - used Soc Net and Video Blogging, each <br /> 75% - monitor web for buzz/chatter about them <br /> 90% - blogs are successful <br /> +80% - social media is at least &#x201C;somewhat&#x201D; important to their cause
  • Govt. funds, personal charitable contributions cut. <br /> <br /> Foundation endowments follow stock market, so that sector&#x2019;s been hurt. <br /> <br /> 1.8M charities - More demand for services, less available resources.
  • Costs nothing but time <br /> In real time <br /> Easy to share <br /> Find people that otherwise would never <br /> Can experiment, test fresh ways to get vision across
  • Early on in push to use Soc Med 4 Soc Good, focus was getting ppl signed up for accounts. <br /> <br /> Have FB, Twitter, ppl will come & all prob&#x2019;s be solved. <br /> <br /> It&#x2019;s not the application, it&#x2019;s the conversations that happen on it. <br /> Not fundraising, it&#x2019;s awareness. <br /> <br /> Ask yourself: <br /> What can you tweak about your message to engage your community more effectively?
  • Moving from traditional NPO direct marketing <br /> twice-a-year appeals for donations <br /> monthly newsletters/emails <br /> to Focus on new ways of <br /> getting support <br /> building your message <br /> finding your community
  • Instead of donors or mailing list, think about how you&#x2019;ll get your next <br /> evangelists, advocates <br /> volunteers, cause partners <br /> grassroots supporters - those who will stand up - without being asked - and work for the good of your cause? <br /> <br /> Again, ask yourself: <br /> What are all the ways someone can give of themselves for my organization, and how am I inspiring them to do so?
  • The key to growth for NPOs won&#x2019;t be just how they share their message, but how they listen & respond to those who will spread it. <br /> <br /> You need to: <br /> Have the ability to find new ppl to join your community <br /> Have willingness to try new things
  • AND DON&#x2019;T THINK YOU CAN DO IT YOURSELF! <br /> <br /> Partner up & make things happen <br /> <br /> Don&#x2019;t know how to do something? Ask in your org & throughout your community - you&#x2019;ll be surprised who has talents you never knew of. <br /> <br /> &#x201C;It takes a village&#x201D;
  • SM4SC Survey on the State of Giving in the Social Media Community <br /> <br /> 3 weeks - May-June <br /> >300 particpants gave insights into the hows & whys of their giving
  • They care about being asked <br /> being informed. <br /> They want to know what up, right now <br /> why you need their support.
  • See the need, and contribute.
  • 50% - friends in any way <br /> 42% - blog post <br /> 37% - Facebook <br /> 53% - Twitter <br /> <br /> Twitter is all about sharing information, natural place to hear about new causes.
  • 70% - passionate about a cause <br /> >50% - recommendation from friend or colleague <br /> >45% - cause resonates with their personal experience <br /> <br /> Connect with people, give them a reason to be passionate about your cause, and a reason to share that passion with their community.
  • 53% via email <br /> 41% via Twitter <br /> 60% via FB or other Soc Net <br /> <br /> Email still a killer app, but building a community is of growing importance.
  • Six steps to begin a social media campaign at your organization.
  • Charity: Water - straightforward vision - 1 in 6 have no drinking water; we&#x2019;re going to fix it. <br /> carries over into everything they do - <br /> from site, to blog & other soc med channels. <br /> Message of hope, opportunity for change <br /> <br /> Ask yourself, &#x201C;What do we do?&#x201D; <br /> You should be able to answer quickly, in 2-3 short sentences? <br /> If not, work on this.

Social Media for Social Good: Progress and Predictions Presentation Transcript

  • 1. SOCIAL MEDIA FOR SOCIAL GOOD: Progress and Predictions
  • 2. GRADON TRIPP FOUNDER SOCIAL MEDIA FOR SOCIAL CHANGE
  • 3. NONPROFITS HAVE AWAKENED TO THE POSSIBILITIES OF SOCIAL MEDIA.
  • 4. 2009 Economy
  • 5. Social media gives nonprofits an opportunity to stand out AND reach out -- without going broke
  • 6. It’s not the tools... it’s what you do with them.
  • 7. Moving from broadcasting to engaging
  • 8. Stop thinking about them as a mailing list... Think about them as your community!
  • 9. Smart nonprofits won’t just share their message... ...they’ll listen and respond to the folks who will spread it.
  • 10. And not being lone rangers!
  • 11. SURVEY ON THE STATE OF GIVING IN THE SOCIAL MEDIA COMMUNITY
  • 12. 56% GAVE TO SPECIFIC CAMPAIGNS, NOT IN A PLANNED WAY TO THE SAME CAUSE EACH YEAR. Same cause Specific campaign 44% 56%
  • 13. 64% ARE GIVING MORE THAN THEY WERE 5 YEARS AGO Giving less Giving more 36% 64%
  • 14. HOW DID THEY HEAR ABOUT ORGANIZATIONS THEY SUPPORT? 60 45 30 15 Friend Blog post 0 Facebook Twitter
  • 15. WHY DO THEY SUPPORT THESE ORGANIZATIONS? 70 53 35 18 Passionate Recommendation 0 Resonates
  • 16. HOW DO THEY KEEP TABS ON THE LATEST FROM ORGANIZATIONS THEY SUPPORT? 60 45 30 15 Email Twitter 0 Facebook/other
  • 17. THIS MEANS PEOPLE IN SOCIAL MEDIA: • Care about the social good • Want to contribute • Want to learn about organizations • Keep in touch via Social Media
  • 18. HERE'S HOW TO MAKE IT HAPPEN IN 2009 (AND BEYOND):
  • 19. 1. KNOW YOUR VISION
  • 20. 2. FIND YOUR COMMUNITY
  • 21. 3. SHARE YOUR VISION & STORY WITH THEM
  • 22. 4. INVITE THEM TO ACT
  • 23. 5. Invite them to share your message.
  • 24. 6. Find groups doing what you do AND WORK TOGETHER
  • 25. So what's the takeaway for your organization?
  • 26. Maymont • Tell people how to get involved - • Flickr Group more calls to action • YouTube Channel • Add Community page to site • Search Twitter to connect with • Set up a blog similar people & organizations
  • 27. Fetch a Cure • Clean vision/story/call to action. • Find & engage online dog communities. • Take advantage of the cute factor! • Blog - Buster Brown would be great! • Has a Facebook Cause, should add Page as well. • Engage with communities on Twitter/Flickr/YouTube
  • 28. SOCIAL MEDIA FOR SOCIAL GOOD ~~~~~~~ QUESTIONS? Gradon Tripp Founder Social Media for Social Change gradontripp.com gradon@gradontripp.com @gradontripp