Innovation Reading Club - Social Responsibility. A global reflection about CSR
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Innovation Reading Club - Social Responsibility. A global reflection about CSR

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Innovation Reading Club - Social Responsibility. A global reflection about CSR Innovation Reading Club - Social Responsibility. A global reflection about CSR Presentation Transcript

  • Social Responsibility.A Global Reflection about CSRFebruary, 27th. Reading Club
  • 1 The Book CSR  
  • 1 The Book CSR   20 essays Same topic Different Perspective Perfect Overview View slide
  • 2 The Authors CSR   Academics Business Men Politicians Balanced Field View slide
  • 3 The Concept CSR  
  • 3 The Concept CSR  
  • 3 The Concept CSR   CSR BUSINESS MANAGEMENT STRATEGY Middle & Long Excellence Term Success
  • 4 The Structure CSR  
  • 5 The Goals CSR  
  • 3 The Goals CSR   CSR BUSINESS UPRIGHTNESS MANAGEMENT Corporation value does not lie only in Products and financial products Services have an (tittles, options, Increase Company Do your best to get opportunity fair Market Share and back confidence shares, …) but also value defined by Economic Profits in human capital, social relationships knowledge and reputation
  • 3 The Goals CSR   Concerns Motivation Private Social Maximize Classic Business Strategic Social Profits Management Responsibility Ethic Friedman Social Ethic Excellence Responsibility Management
  • 6 Main Actors CSR  
  • 6 Main Actors CSR  
  • 6 Main Actors CSR  
  • 7 The Tools CSR  
  • 7 The Tools CSR  
  • 8 The Profits CSR  
  • 8 The Profits CSR   Productivity Increase (Absenteeism, FTQ,…) Cost Reduction Consumers Collaborative (Agreements Preferences Working Administration, Influence Environment Lawsuits,…) Brand Confidence & Differentiation Reputation
  • Carlos Gutiérrez Montenegrocarlos.gutierrez@energylab.esEdificio CITEXVIRua Fonte das Abelleiras, s/n. 36310, Vigo.T_986 120 450 F_986 120 451energylab@energylab.eswww.energylab.es