Graduate Recruitment Revolution: 4 tips to increase your LinkedIn chances

669
-1

Published on

Social media has transformed how employers recruitment graduates. This presentation provides some quick tips for graduates to enhance their employability on LinkedIn.

This presentation was developed off an internal presentation on the benefits of LinkedIn for students at the University of Western Sydney.

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
669
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Graduate Recruitment Revolution: 4 tips to increase your LinkedIn chances

  1. 1. Graduate Recruitment Revolution: 4 tips to increase your LinkedIn chances Adam Clayton Image source: Beyond Earth Series (http://beyondearthseries.files.wordpress.com/2012/05/puzzle-people-cover.gif)
  2. 2. THE POWER OF LINKEDIN THE RECRUITMENT REVOLUTION
  3. 3. Social media has allowed individuals to develop their own persona and develop a professional brand. The Social Recruitment Revolution Enhancing recruitment processes with social media YouTube – Create an acting portfolio like Natalie Tran (CommunityChannel) Wordpress – Showcase your writing skills like Eden Riley (Edenland) Twitter – Voice your political opinions like Barack Obama (@BarackObama) Image source: Fresh Tight Designs (http://freshtightdesigns.com/wp-content/uploads/2012/05/social-media-marketing-ann-arbor-michigan.png)
  4. 4. LinkedIn: The recruitment revolution Professional resume LinkedIn has transformed the resume from a traditional (and somewhat dated) view to one that is accurate and current. It‟s more than „what you know‟; it‟s also „who you know‟. LinkedIn‟s „Recruiter‟ allows employers to target potential employees by keywords and degrees of contact separation. Image source: Public Relations Sydney (http://publicrelationssydney.com.au/wp-content/uploads/2012/08/Man-pressing-social-media-icon2.jpg)
  5. 5. 225M+ Members Worldwide (approx +2 members/second) 4M+ AU members 4.9M+ AU domestic prof 11.4M+ AU workforce Some LinkedIn Stats Source: LinkedIn presentation at NAGCAS 4 June 2013
  6. 6. BUILDING MY PROFESSIONAL BRAND 4 QUICK TIPS FOR YOU LINKEDIN PROFILE
  7. 7. FACT Approx. 93% of students do not have a good understanding of personal branding* LinkedIn Profiles Business Cards Personal domain names Professional blogs Source: over 200 American students surveyed via StudentAdvisor.com | LinkedIn presentation at NAGCAS 4 June 2013 Image source: Complete Advice (http://completead-vice.com.au/blog/wp-content/uploads/2011/08/branding_part_two.jpg) FACT Approx. 70% of students applicants were rejected for their online persona.
  8. 8. Have you ever tried to Google yourself? What do people know about you?
  9. 9. Some students have a „half glass‟ approach to building their professional branding (Particularly on LinkedIn) Image source: Kindled Spirit (http://kindledspirit.com.au/wp-content/uploads/2012/01/Glass-half-full.jpg)
  10. 10. Tip 1: Pump up the volume The more you fill, the better the result. Each section you complete in your LinkedIn profile increases your chance of being found by recruiters! Consider: • Highlighting your major assignments or projects in the „Projects‟ or „Education‟ section • Let people know about you and your ambitions in the Summary 100% profile completion = increased search optimisation. Image source: Kaspar on Flickr (http://www.flickr.com/photos/pacroon/) LinkedIn also has a „Improve your profile‟ button which provides guidance on areas of improvement.
  11. 11. Skills are the currency in the recruitment work. Are you a marketer who can also take amazing photographs? What about a teacher who can create their own apps? Having a library of skills lets an employer know your capabilities beyond the general scope of a position. Tip 2 - Highlight your skills Show case what you are capable of. LinkedIn has a great database where you can find „trending‟ and „relatable‟ skills – www.linkedin.com/skills Image source: John Ragai on Flickr (http://www.flickr.com/photos/johnragai/)
  12. 12. Tip 3: Key word everything! More key words = better your search results Employer‟s seek individual‟s based on particular keywords or phrases. Fill your profile with keywords relating to your dream career. How? • Explain your duties in more depth – But again, don‟t lie! • Add major/key program units to „courses‟ • Add relatable skills you find in job advertisements to your profile – But only if you can do it! Image source: LSS Academy (http://lssacademy.com/wp-content/uploads/2009/03/searching.png/) Check out LinkedIn‟s job section and see what employers are want in their next employee!
  13. 13. Tip 4: Connect and collaborate Building the network for the future It‟s like the old saying: “it’s not what you know but who you know” Build your network strengths: • Join and actively participate groups relating to your area of expertise or interests. • Ask for endorsements from your colleagues and classmate • Follow those that make a difference for you – They can be companies or people! • Share content which you find valuable LinkedIn can also allow you to find fellow peers and trends from your university – www.linkedin.com/alumni
  14. 14. Tips from LinkedIn 1. Display a „professional‟ photo 2. Write a summary about who you are 3. Get strong, helpful recommendations 4. Tie your LinkedIn profile to other efforts
  15. 15. Real life account http://au.linkedin.com/in/a damallanclayton

×