Lighten The LoadCampaign Objective The purpose of this campaign is to feature “back to school” promotions by providing college students with an alternative to traditional textbooks.
Target Audience College Students (between the ages of 20-29) - Who use traditional textbooks - Who experience back pain - Who want an easier way to study - Who want more work flexibility - Who are comfortable with new technology Educational Institutions (Colleges)
Bottom Line Switching from textbooks to the Kindle Fire will save you money and prevent health problems, while providing increased flexibility.
Supporting Reasons Rational Emotional Lower Cost Health Improvement Limited Time Student Trendy Discount Green Convenience Less Paper Waste Textbooks/Books, Apps, Instant Gratification Internet, Email & Streaming Media All In One Free Educational Apps
Feel for the Ad Who likes to torture them self ?
Creative Development Assistance “They’re a great way for students to consume media- rich digital content, they mesh well with students’ lifestyles thanks to their small profile and long battery life, and tablets offer access to the world of apps, which includes some of the most innovative educational software around.” -Vineet Madan, Vice President of McGraw-Hill Higher Education eLabs Get Fired Up For Fall Classes With A Brand New Kindle Fire!