Grace ThorntonGCEP/TRMA 585: Developing AProfessional Online Identity Spring 2013
online identities, personal branding, socialmedia
LinkedIn• LinkedIn has been my favorite social media network• It seems the most relevant to my business• Has my contact info, resume, specializations
Online Privacy• NO Such Thing!• Anything we post can be accessed• We must be prepared to account for our onlinepresence, to our clients, potential clients andcolleagues• It’s better to be safe than sorry whenit comes to posting on personal accounts
Twitter #GCEP585• Twitter is a great place to disseminate mini-thoughtbites to large audiences• You can post links to relevant information• “Hashtags” collect your thoughts topically such as:#GCEP585• You can follow otherprofessionals to see howthey are utilizing socialmedia too!• Eg: https://twitter.com/Julie_Hanks
Professional Facebook Pages• Facebook is a slippery minx• It’s my favorite non-professional tool, but theprivacy settings are shaky at best.• I have not decided to open a professional one as ofnow, but am not closed to the idea• I have certainly begun to monitor my personalpostings much more closely.
Google Plus (G+)• Google+ is everything all on one place• Facebook + LinkedIn + Twitter• The evolutionary apex of all social media• And totally outside my comfort zone• I’m still just figuring out the circles(which are reallycool!)
Blogs: Blogger, WordPress, Tumblr• Blogs are everywhere!• There is a blog for everything and everyone!• If there is something you want to learn about,chances are there is a blog about just that thing.
Learning from Mental health Professionals &organizations• Professionals benefit most from having a niche• Using social media to promote this niche can turnyou into an “expert in the field”• Build the practice you want by making your voiceunavoidable on your niche issue!
Managing your online identity• Managing an online identity can be sticky!• Hootsuite and other sites like this can help youstreamline your postings.• These won’t help you make ethical choices though• Consult with other professionals who can help yousee potential snags in your posts and onlinepresence.
Curation Tools: scoop.it/pinterestsocial media ethics for therapists• Online Collections!• Collect photos, articles, quotes, poems• Keep them in categories andshare them at will• Input! Input! Input!• Allow public access and youcan refer clients to your page sothey can shop around forinformation consistent with theirtreatment plan!
Websites & domain names• Not as difficult as you might think!• GoDaddy.com and other similar sites sell domainsfor yearly rates• Use Hostgator.com to set up an e-mail with yourdomain• Use Wordpress to configure your site and then GO!• Having a customized site is one of the best ways forclients to find you and explore the practice youbuilt to build comfort before calling you!
Making A DifferenceGoals & Strategies• It’s important to use your online presenceintentionally.• It’s easy for our online self to get away from us or tobe neglected• With all the amazing tools available currently, thereis no reason not to use your voice for the things youare passionate about.• Who knows where it can lead you: public speaking,book writing, legislation!
slideshare• Slide share is another great way to disseminatelarge amounts of tailored information• For you can allow your clients to access theinformation you covered for long after yourdiscussion• For public speaking engagements, you can invitethe audience to follow along or invite comments
Final thoughtsWith the amount of attention people give to theinternet these days, a clinician can no longer affordto neglect the WORLD WIDE WEB and expect to besuccessful. And, now that personal domains, blogs,twitter and other networking sites are so accessible,there is no more excuse to go old fashioned. It’s truethat privacy is more difficult than ever, but withhealthy boundaries and common sense, anytherapist can benefit from understanding their onlinepresence.