GRACE SHIACH Evaluation question 2: how effective is the combination of your main product and ancillary texts?
The use of house colours?
To be in theme with our chosen music we stuck to an earthy, organic, natural colour pallet.
The colours we used ranged from browns, greys and green, to light blues and blacks. None of the colours used are bright, garish or common of alternate genres of music. All of the colours can be seen in our ancillary tasks, and within the music video, with the actors subtle coloured clothing.
We used the limited colour pallet not only to her portray the genre of music, but to help build brand identity. I think it was successful as the colours are continuous throughout and work well with our chosen music and the ancillary tasks.
How the fonts worked together?
We stuck to the use of 2 fonts: ‘ Opus Plain chords ’ for the title on both the advert and back of the digipack and the other font ‘Bush Script MT’ for the artists name and title on the front of the digipack and for the artist title on the advert.
We chose the fonts because they fitted with the soft music, genre, look and feel around the whole of our project. We didn’t want a harsh font or bold font because we didn’t feel this would match the theme of our project.
Where there image motifs?
We stuck to using similar styled photographs for our ancillary tasks, all slightly different but the staging was similar. This helped our build image motifs throughout our products of the girl by the tree.
We’ve included trees and natural surrounding throughout all of our products which is what we had planned to keep in theme with the natural, organic feel of the products to link with the song.
I think it has been successful as its shows a continuity throughout.
Typical to the genre?
To ensure our music video was typical of the genre, we used a range of different but effective shots: some close ups (of the characters faces to show emotions), long shots (of the characters walking together), and high angle shots (of the bedroom scene).
We also kept our music video in set with the genre by using shots of a long length with quick cut editing to match the timings of the music. This enables a slow but fluent narrative music video.
We also used, alongside quick cut editing, subtle transitions to fit with the soft rock, acoustic genre.
How did we use images?
We decided the images we were going to use should be a way of building our motifs, and also to promote what the music was about, the style, and the artist.
We used natural, earthy, comfortably staged images across our ancillary tasks. This ensured continuity and an overall rounded feel to our products. It also added to our star image and iconography.
We had to include industry information on our ancillary task because this is part of real media products.
We used a Song music logo and included a bar code on our digipack. We also included the release date on the advert. We didn’t include this on the music video because it is not a convention.
We didn’t want to include websites and contact information because we didn’t want this to distract from the images on our products.
The layout design across the ancillary products
In both ancillary products we placed the images in a similar way. The titles were placed in similar places and with the same fonts. This all goes towards building our brand identity.
We also stuck to simple design and a simple layout.
We used similar images shots for the images on our ancillary tasks as we did in the music video.
We didn’t use any stills from our music video for the ancillary tasks because we did not want the audience to become bored of the repetition of the images in the music video, instead we adapted the shots from the music video to create and interesting background image for the ancillary tasks.