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Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
Grace rodriguez   htc ignition
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Grace rodriguez htc ignition

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  • 1. SOCIAL MEDIA FOR STARTUPS PRESENTED BY: @GRACERODRIGUEZ of @CULTURE PILOT & @C2CREATE CULTUREPILOT.COM FOR: HOUSTON TECHNOLOGY CENTER IGNITION 2013
  • 2. SOCIAL MEDIA FOR STARTUPS * CONNECT @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 3. SOCIAL MEDIA FOR STARTUPS * CONTENT * CHANNEL @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 4. SOCIAL MEDIA FOR STARTUPS * CUSTOMER @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 5. SOCIAL MEDIA FOR STARTUPS * COMPANY VALUE @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 6. SOCIAL MEDIA FOR STARTUPS * COMPANY VALUES @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 7. SOCIAL MEDIA FOR STARTUPS * COMPANY YOU * CUSTOMER THEM * CONTENT WHAT * CHANNEL WHERE * CONNECT HOW @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 8. SOCIAL MEDIA FOR STARTUPS WHO ARE YOU? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 9. SOCIAL MEDIA FOR STARTUPS WHO ARE YOU? VISION VALUES VALUE @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 10. SOCIAL MEDIA FOR STARTUPS WHO ARE THEY? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 11. SOCIAL MEDIA FOR STARTUPS WHO ARE THEY? ACTIVE + ABLE = AUDIENCE @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 12. SOCIAL MEDIA FOR STARTUPS WHERE ARE THEY? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 13. SOCIAL MEDIA FOR STARTUPS HOW WILL YOU CONNECT? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 14. SOCIAL MEDIA FOR STARTUPS WHAT'S YOUR MESSAGE? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 15. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: THIS IS WHO WE ARE. @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 16. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: THIS IS WHO WE ARE. @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 17. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: THIS IS WHO WE ARE. @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 18. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: ALIGN CONTENT WITH YOUR GOALS. CUSTOMER: NEEDS WANTS SECURITY EDUCATION CONTEXT: NATIONAL WEATHER SOCIAL ECONOMIC @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 19. SOCIAL MEDIA FOR STARTUPS MANAGE: @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 20. SOCIAL MEDIA FOR STARTUPS MONITOR: @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 21. SOCIAL MEDIA FOR STARTUPS MEASURE: * ATTENTION * ACTION * ADOPTION * ATTRITION @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 22. SOCIAL MEDIA FOR STARTUPS MODIFY: @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 23. SOCIAL MEDIA FOR STARTUPS MMMKAY? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

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