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SOCIAL MEDIA FOR STARTUPS

PRESENTED BY:

@GRACERODRIGUEZ of
@CULTURE PILOT & @C2CREATE
CULTUREPILOT.COM

FOR:

HOUSTON TE...
SOCIAL MEDIA FOR STARTUPS
* CONNECT

@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS
* CONTENT
* CHANNEL

@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS
* CUSTOMER

@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS
* COMPANY

VALUE
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS
* COMPANY

VALUES
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS
* COMPANY

YOU

* CUSTOMER

THEM

* CONTENT

WHAT

* CHANNEL

WHERE

* CONNECT

HOW

@GRACERODRI...
SOCIAL MEDIA FOR STARTUPS

WHO ARE YOU?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

WHO ARE YOU?
VISION
VALUES
VALUE
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

WHO ARE THEY?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

WHO ARE THEY?
ACTIVE +
ABLE =
AUDIENCE
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

WHERE ARE
THEY?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

HOW WILL YOU
CONNECT?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

WHAT'S YOUR
MESSAGE?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

YOUR MESSAGE:
THIS IS WHO
WE ARE.
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

YOUR MESSAGE:
THIS IS WHO
WE ARE.
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

YOUR MESSAGE:
THIS IS WHO
WE ARE.
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

YOUR MESSAGE:
ALIGN CONTENT WITH YOUR GOALS.
CUSTOMER:
NEEDS
WANTS
SECURITY
EDUCATION

CONTEXT:...
SOCIAL MEDIA FOR STARTUPS

MANAGE:

@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

MONITOR:

@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

MEASURE:
* ATTENTION
* ACTION
* ADOPTION
* ATTRITION
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREP...
SOCIAL MEDIA FOR STARTUPS

MODIFY:

@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
SOCIAL MEDIA FOR STARTUPS

MMMKAY?

@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
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Grace rodriguez htc ignition

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Transcript of "Grace rodriguez htc ignition"

  1. 1. SOCIAL MEDIA FOR STARTUPS PRESENTED BY: @GRACERODRIGUEZ of @CULTURE PILOT & @C2CREATE CULTUREPILOT.COM FOR: HOUSTON TECHNOLOGY CENTER IGNITION 2013
  2. 2. SOCIAL MEDIA FOR STARTUPS * CONNECT @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  3. 3. SOCIAL MEDIA FOR STARTUPS * CONTENT * CHANNEL @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  4. 4. SOCIAL MEDIA FOR STARTUPS * CUSTOMER @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  5. 5. SOCIAL MEDIA FOR STARTUPS * COMPANY VALUE @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  6. 6. SOCIAL MEDIA FOR STARTUPS * COMPANY VALUES @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  7. 7. SOCIAL MEDIA FOR STARTUPS * COMPANY YOU * CUSTOMER THEM * CONTENT WHAT * CHANNEL WHERE * CONNECT HOW @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  8. 8. SOCIAL MEDIA FOR STARTUPS WHO ARE YOU? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  9. 9. SOCIAL MEDIA FOR STARTUPS WHO ARE YOU? VISION VALUES VALUE @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  10. 10. SOCIAL MEDIA FOR STARTUPS WHO ARE THEY? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  11. 11. SOCIAL MEDIA FOR STARTUPS WHO ARE THEY? ACTIVE + ABLE = AUDIENCE @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  12. 12. SOCIAL MEDIA FOR STARTUPS WHERE ARE THEY? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  13. 13. SOCIAL MEDIA FOR STARTUPS HOW WILL YOU CONNECT? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  14. 14. SOCIAL MEDIA FOR STARTUPS WHAT'S YOUR MESSAGE? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  15. 15. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: THIS IS WHO WE ARE. @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  16. 16. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: THIS IS WHO WE ARE. @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  17. 17. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: THIS IS WHO WE ARE. @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  18. 18. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: ALIGN CONTENT WITH YOUR GOALS. CUSTOMER: NEEDS WANTS SECURITY EDUCATION CONTEXT: NATIONAL WEATHER SOCIAL ECONOMIC @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  19. 19. SOCIAL MEDIA FOR STARTUPS MANAGE: @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  20. 20. SOCIAL MEDIA FOR STARTUPS MONITOR: @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  21. 21. SOCIAL MEDIA FOR STARTUPS MEASURE: * ATTENTION * ACTION * ADOPTION * ATTRITION @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  22. 22. SOCIAL MEDIA FOR STARTUPS MODIFY: @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  23. 23. SOCIAL MEDIA FOR STARTUPS MMMKAY? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
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