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  • 1. SOCIAL MEDIA FOR STARTUPS PRESENTED BY: @GRACERODRIGUEZ of @CULTURE PILOT & @C2CREATE CULTUREPILOT.COM FOR: HOUSTON TECHNOLOGY CENTER IGNITION 2013
  • 2. SOCIAL MEDIA FOR STARTUPS * CONNECT @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 3. SOCIAL MEDIA FOR STARTUPS * CONTENT * CHANNEL @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 4. SOCIAL MEDIA FOR STARTUPS * CUSTOMER @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 5. SOCIAL MEDIA FOR STARTUPS * COMPANY VALUE @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 6. SOCIAL MEDIA FOR STARTUPS * COMPANY VALUES @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 7. SOCIAL MEDIA FOR STARTUPS * COMPANY YOU * CUSTOMER THEM * CONTENT WHAT * CHANNEL WHERE * CONNECT HOW @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 8. SOCIAL MEDIA FOR STARTUPS WHO ARE YOU? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 9. SOCIAL MEDIA FOR STARTUPS WHO ARE YOU? VISION VALUES VALUE @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 10. SOCIAL MEDIA FOR STARTUPS WHO ARE THEY? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 11. SOCIAL MEDIA FOR STARTUPS WHO ARE THEY? ACTIVE + ABLE = AUDIENCE @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 12. SOCIAL MEDIA FOR STARTUPS WHERE ARE THEY? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 13. SOCIAL MEDIA FOR STARTUPS HOW WILL YOU CONNECT? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 14. SOCIAL MEDIA FOR STARTUPS WHAT'S YOUR MESSAGE? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 15. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: THIS IS WHO WE ARE. @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 16. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: THIS IS WHO WE ARE. @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 17. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: THIS IS WHO WE ARE. @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 18. SOCIAL MEDIA FOR STARTUPS YOUR MESSAGE: ALIGN CONTENT WITH YOUR GOALS. CUSTOMER: NEEDS WANTS SECURITY EDUCATION CONTEXT: NATIONAL WEATHER SOCIAL ECONOMIC @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 19. SOCIAL MEDIA FOR STARTUPS MANAGE: @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 20. SOCIAL MEDIA FOR STARTUPS MONITOR: @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 21. SOCIAL MEDIA FOR STARTUPS MEASURE: * ATTENTION * ACTION * ADOPTION * ATTRITION @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 22. SOCIAL MEDIA FOR STARTUPS MODIFY: @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM
  • 23. SOCIAL MEDIA FOR STARTUPS MMMKAY? @GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM