How to Write a Business Plan Presentation by former BAIN & Company Management Consultant December 2007

Contents 1. Business Start-up Process 2. Writing the Business Plan 3. Constructing the Team

Contents 1. Business Start-up Process 2. Writing the Business Plan 3. Constructing the Team

Stages of a Start-up

5 Key Factors for Success

Elements of a Business Idea

Innovation Classification Scheme

Traditional Service Providers

Role of Venture Capital

Collective Team Strength

Network Support

Contents 1. Business Start-up Process 2. Writing the Business Plan 3. Constructing the Team

“ Writing a Business Plan forces you into disciplined thinking, if you do an intellectually honest job. An idea may sound great, but when you put down all the details and numbers, it may fall apart” Eugene Kleiner, Venture Capitalist Contents

Characteristics of a Business Plan

Elements of a Business Plan

Key Questions 1: Executive Summary

Key Questions 2: Product or Service

Key Questions 3: Management Team

Key Questions 4: Market & Competition

Key Questions 5: Marketing & Sales

Key Questions 6: Business System & Org’n

Key Questions 7: Implementation Schedule

Key Questions 7: Opportunities & Risks

Key Questions 7: Financial Planning

Contents 1. Business Start-up Process 2. Writing the Business Plan 3. Constructing the Team

Constructing the Team “ Invest in people, not ideas” Eugene Kleiner, Venture Capitalist

Characteristics of a powerful Team . Common vision . Everybody wants to succeed . Complementary attitudes and strengths . At least 3, but usually no more than 6 people . Sticks together through thick and thin . Staying power, even when there are setbacks

Characteristics of a Powerful Team . Common vision . everybody wants to succeed . Complementary attitudes and strengths . At least 3, but usually no more than 6 people . Sticks together through thick and thin . Staying power, even when there are setbacks

Criteria Applied by Investors . Has the team already worked together? . Do team members have relevant experience? . Do the founders know their weaknesses and are they willing to make up for them? . Have the founders agreed on their future roles and are ownership issues settled? . Has the management team agreed on a common goal, or are there underlying differences of opinion? . Do the team members fully back the project?