A Touch for Eyes
How to Use Visual Effects to Support Your Presentation
A PowerPoint Training Material
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Course Objectives - Preface
Before the course, I want to stress on two things : First, I’ not an artist, so I don’
m t
teach you aesthetics; Second, I’ not an advertisement designer, so I don’ teach
m t
you drawing fancy pictures, and, as a consultant instead, I strongly oppose to
present super-fancy slides to clients because it will distract their attention on the
contents. All what I teach are skills, rules, processes, etc., which help you to
effectively and accurately communicate ideas.
After the course, you will be able to:
n Draw the PowerPoint slides more efficiently
n Produce meaningful, impressive and communicable presentations
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Basic Concepts
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The “Common Senses”
n The sense of efficiency
n The sense of space
n The sense of process
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The slide drawing could be divided into many small actions, and
efficiency comes out of each action
The sense of efficiency
How long does it take to copy an object? The
prototype and the new one must be aligned.
Method 1 Method 2
Select the Press the Move the copied Select the align Select the Hold the Shift and Ctrl
Object Copy & the one away from the command in Object button, and at the
Paste Button origin one Draw Menu same time move the
object to desired place
Estimated time for completion: 16 seconds Estimated time for completion: 2 seconds
Can you tell the difference? - 14 seconds.
Ah! Just 14 seconds, it doesn’ matter. But when added together, it does matter:
t
Copy is a very common type of action in slide drawing, usually we will expect 20 or above such actions
happening in one slide of medium complexity. So 14 seconds’ difference means 280 seconds in one slide
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and 28000 seconds in a 100-page report, i.e. near 8 hours. And this is just one type of many actions.
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What does it imply?
The sense of efficiency
Find the most efficient way for EACH ACTION and bear this
in mind through the whole course of production
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It is like building a house in a given land. Don’ waste it, but don’
t t
overuse it
The sense of space
n The dash-box is the maximum space we can use in this template. Within this
border, we must keep all objects balanced
n Please compare the slides above. Which one looks better?
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It is like building a house in a given land. Don’ waste it, but don’
t t
overuse it
The sense of space
n The dash-box is the maximum space we can use in this template. Within this
border, we must keep all objects balanced
n Please compare the slides above. Which one looks better?
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So think about the whole picture in mind before drawing
The sense of space
n Things you must meditate on before drawing a slide:
n How many messages you want deliver in this slide? In what order?
(So you know where to put the objects)
n How many charts, tables, pictures I will put in the slide?
(So I will have ideas of the object sizes. When you become a deft PowerPoint user, you will
have the sense of the size of each object as the whole picture formed in your mind. If there
are too many objects in one slide, try to divide it to two.)
n Is it likely that I will add something to the slide later on?
(So Make the slide expandable, i.e. deliberately leave some spaces on the slide, but keep it
balanced. See the example below.)
And drawing a sketch is a good tool for start
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n
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How to draw a chart like this (A demonstration). No idea to start
with? With a good process, you’ never afraid of it
ll
The sense of process
Marketing Organization
CEO
Haircare Toothpaste/Soap Laundry Skincare/Paper
Category Vacant Vacant Category
General Manager* General Manager General Manager Vice President*
Marketing
Marketing Director Marketing Director Marketing Manager Marketing Director Marketing Manager Manager
Media &
New Head & Professional Zest JV
Pantene Jiehua Rejoice Crest Safeguard Ariel Tide Ulan Whisper Commercial
Brand Shoulders Marketing Camay Brands
Production
Assistant Brand Manager, 2-5 per Brand
School Nurses for
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Program
Group
School
Program
Localized
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