Fundamentals of Effective Communication Download the entire document at: www.gazhoo.com

Agenda communicationbasics Objectives of communication Planning your message Developing your message Delivering your message: speaking Delivering your message: writing Key takeaways Additional resources Download the entire document at: www.gazhoo.com

communicationbasics

Objectives of communication

Planning your message

Developing your message

Delivering your message: speaking

Delivering your message: writing

Key takeaways

Additional resources

Agenda communicationbasics Objectives of communication Planning your message Developing your message Delivering your message: speaking Delivering your message: writing Key takeaways Additional resources Download the entire document at: www.gazhoo.com

communicationbasics

Objectives of communication

Planning your message

Developing your message

Delivering your message: speaking

Delivering your message: writing

Key takeaways

Additional resources

Effective Business Messages (1 of 2) communicationbasics Confirm work is on right path Resolve open issues Act on a recommendation Close a deal In general, the objective of communication is to enable your target audience to understand what you intend. Specifically, most business communication seeks to excite the target audience to action. Source: XYZ Presentation Skills Workshop Download the entire document at: www.gazhoo.com

communicationbasics

Confirm work is on right path

Resolve open issues

Act on a recommendation

Close a deal

Effective Business Messages (2 of 2) communicationbasics Precision, succinctness, and comprehensiveness Honesty, accuracy, and logical Timeliness and relevance Conviction Business messages share several criteria for success. Source: XYZ Presentation Skills Workshop Download the entire document at: www.gazhoo.com

communicationbasics

Precision, succinctness, and comprehensiveness

Honesty, accuracy, and logical

Timeliness and relevance

Conviction

How Communication Happens communicationbasics Sender determines intended objective and message Sender transmits message through speaking or writing Listener receives message takes in information interprets it creates meaning If the interpretation matches intention, communication is successful Communication is successful when the message is received as it was intended. Source: Tannen, Deborah, “The Power of Talk: Who Gets Heard and Why”, Harvard Business Review, September-October, 1995 Download the entire document at: www.gazhoo.com

communicationbasics

Sender determines intended objective and message

Sender transmits message through speaking or writing

Listener receives message

takes in information

interprets it

creates meaning

If the interpretation matches intention, communication is successful

Agenda communicationbasics Objectives of communication Planning your message Developing your message Delivering your message: speaking Delivering your message: writing Key takeaways Additional resources Download the entire document at: www.gazhoo.com

communicationbasics

Objectives of communication

Planning your message

Developing your message

Delivering your message: speaking

Delivering your message: writing

Key takeaways

Additional resources

Clarity and Connection communicationbasics Clarity reinforces the logic of your argument is the information accurate and pertinent? is the argument logical? does it excite to action? Connection builds your relationship with your audience is your message relevant to your audience? does your interaction strengthen your relationship with your audience? As you develop your business message, focus on clarity and connection to enable your audience to better understand, accept, and act on what you communicate. Source: XYZ Presentation Skills Workshop Download the entire document at: www.gazhoo.com

communicationbasics

Clarity reinforces the logic of your argument

is the information accurate and pertinent?

is the argument logical?

does it excite to action?

Connection builds your relationship with your audience

is your message relevant to your audience?

does your interaction strengthen your relationship with your audience?

Creating a Message communicationbasics Source: XYZ Presentation Skills Workshop There are three steps to creating a message. Clarity and connection play a part in each step. Clarity Connection 1. Plan Determine your objective Target desired outcome Isolate key message Identify issues to address Audience communication needs Impact of message on audience Your own commitment to message 2. Develop Structure message Tell the story Get feedback Revise Tailor to audience 3. Deliver Monitor audience response Check in Step Use appropriate media and expression Download the entire document at: www.gazhoo.com

communicationbasics

Determine your objective

Target desired outcome

Isolate key message

Identify issues to address

Audience communication needs

Impact of message on audience

Your own commitment to message

Structure message

Tell the story

Get feedback

Revise

Tailor to audience

Monitor audience response

Check in

Use appropriate media and expression