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TOAST INNOVATIONS Media Campaign for  Sofia Sparkling Wines
MARKETING STRATEGY OUTLINE <ul><li>Brand :  Sofia  Sparkling Wines by Francis Ford Coppola Winery </li></ul><ul><li>Situat...
Celebrate Everyday.  Celebrate with Sofia.
 
PRINT AD
BILLBOARD AD <ul><li>(Billboard with girls out in a nightclub enjoying a can of Sofia mini blanc, along with tagline and w...
 
RADIO SPOT <ul><li>Sound effects in the background:  Bottle popping open.  Sound of sparkling wine pouring into a glass.  ...
<ul><li>&quot;What do you consider an everyday celebration? Follow @SofiaWine and RT w/ your answer.”  </li></ul>
MICRO-SITE <ul><li>(Entry form on landing page) </li></ul><ul><li>“ Every day is an occasion to celebrate.  So every day f...
TOAST INNOVATIONS Sofia  Sparkling Wines by Francis Ford Coppola Winery
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Sofia Sparkling Wine

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UCLA Extension: Writing for Marketing & Advertising. Winter 2010. Media Campaign for Sofia Sparkling Wines. Includes: print ad, billboard/outdoor ad, 30 second television spot, 30 second radio spot, Twitter Tweet, and Microsite Giveaway. Powerpoint Presentation.

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Transcript of "Sofia Sparkling Wine"

  1. 1. TOAST INNOVATIONS Media Campaign for Sofia Sparkling Wines
  2. 2. MARKETING STRATEGY OUTLINE <ul><li>Brand : Sofia Sparkling Wines by Francis Ford Coppola Winery </li></ul><ul><li>Situation : Sparkling wine perceived as a drink for special occasions. Our objective of this campaign is to change that perception. </li></ul><ul><li>Positioning: To position Sofia sparkling wine as an everyday type of drink, since “Every day is an occasion to celebrate.” </li></ul><ul><li>Tagline : “Celebrate Everyday. Celebrate with Sofia .” </li></ul><ul><li>Target : Young, trendy, fun & fabulous females ages 21-34. Upper/middle income bracket. </li></ul>
  3. 3. Celebrate Everyday. Celebrate with Sofia.
  4. 5. PRINT AD
  5. 6. BILLBOARD AD <ul><li>(Billboard with girls out in a nightclub enjoying a can of Sofia mini blanc, along with tagline and website) </li></ul><ul><li>Celebrate with Sofia Sparkling Wine </li></ul><ul><li>www.FrancisFordCoppolaWinery.com </li></ul>
  6. 8. RADIO SPOT <ul><li>Sound effects in the background: Bottle popping open.  Sound of sparkling wine pouring into a glass.  Light laughter of female voices and small talk faintly hear in the background.  Glasses clinking together in a toast amid laughter. </li></ul><ul><li>Female Voice: &quot;A new year.  A birthday celebration.  A new job.  All great reasons to break open the bubbly.  But Sofia sparkling wine makes every day special.  With hints of roses and fresh fruit, Sofia's delicately light and deliciously refreshing taste is the perfect choice for those casual times spent with friends.  Times that are always worth celebrating.  So the next time you gather with friends, be sure to invite Sofia.  Celebrate Everyday.  Celebrate with Sofia. &quot; </li></ul>
  7. 9. <ul><li>&quot;What do you consider an everyday celebration? Follow @SofiaWine and RT w/ your answer.” </li></ul>
  8. 10. MICRO-SITE <ul><li>(Entry form on landing page) </li></ul><ul><li>“ Every day is an occasion to celebrate. So every day for the next 30 days, we will be giving away a bottle of Sofia Blanc de Blancs. Just because.” </li></ul>
  9. 11. TOAST INNOVATIONS Sofia Sparkling Wines by Francis Ford Coppola Winery
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